{"id":23004,"date":"2017-11-28T17:11:19","date_gmt":"2017-11-28T16:11:19","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23004"},"modified":"2017-11-29T09:57:54","modified_gmt":"2017-11-29T08:57:54","slug":"las-empresas-espanolas-se-pasan-al-marketing-contenidos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/las-empresas-espanolas-se-pasan-al-marketing-contenidos\/","title":{"rendered":"Las empresas espa\u00f1olas se pasan al marketing de contenidos"},"content":{"rendered":"<p>La presencia del\u00a0<strong><em>branded content<\/em><\/strong> en una empresa ya es casi <strong>obligatoria<\/strong>, sea cual sea su dimensi\u00f3n. Seg\u00fan los resultados del estudio realizado por SCOPEN y promovido por Branded Content Marketing Association, nueve de cada diez empresas espa\u00f1olas ya realizan acciones de <strong>marketing de contenidos<\/strong>.<\/p>\n<p>Algo que diferencia la creaci\u00f3n de contenidos de las dem\u00e1s estrategias de <strong>publicidad<\/strong>, es la ausencia de intrusividad sobre las personas adem\u00e1s de un mayor grado de entretenimiento. Las <strong>agencias de comunicaci\u00f3n<\/strong> y <strong>creatividad<\/strong> como <a href=\"http:\/\/www.creaerte.com\/live\/\"><strong>Creaerte<\/strong><\/a>, ganan m\u00e1s presencia debido a una mayor involucraci\u00f3n con los departamentos de comunicaci\u00f3n de sus clientes.<\/p>\n<p>El desarrollo del marketing de contenidos se ha convertido en el objetivo principal de muchas empresas, aunque en la actualidad con el sencillo manejo de las tecnolog\u00edas algunas han preferido crear su propio contenido sin acudir a un <strong>especialista<\/strong> que pueda planificar una estrategia.<\/p>\n<p>Desde <a href=\"http:\/\/www.creaerte.com\/live\/\"><strong>Creaerte<\/strong><\/a> destacamos la gran importancia del\u00a0<strong><em>branded content<\/em><\/strong> en la actualidad y como poco a poco se est\u00e1 convirtiendo en uno de los <strong>cimientos<\/strong>\u00a0para las empresas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La presencia del\u00a0branded content en una empresa ya es casi obligatoria, sea cual sea su dimensi\u00f3n. Seg\u00fan los resultados del estudio realizado por SCOPEN y promovido por Branded Content Marketing Association, nueve de cada diez empresas espa\u00f1olas ya realizan acciones de marketing de contenidos. Algo que diferencia la creaci\u00f3n de contenidos de las dem\u00e1s estrategias de publicidad, es la ausencia&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,362,88,1350,38,1129,557,153,294],"tags":[],"class_list":["post-23004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-branded-content","category-comunicacion","category-creatividad","category-marketing","category-marketing-de-contenidos-2","category-publicidad-2","category-viral","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las empresas espa\u00f1olas se pasan al marketing de contenidos - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/las-empresas-espanolas-se-pasan-al-marketing-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las empresas espa\u00f1olas se pasan al marketing de contenidos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La presencia del\u00a0branded content en una empresa ya es casi obligatoria, sea cual sea su dimensi\u00f3n. Seg\u00fan los resultados del estudio realizado por SCOPEN y promovido por Branded Content Marketing Association, nueve de cada diez empresas espa\u00f1olas ya realizan acciones de marketing de contenidos. Algo que diferencia la creaci\u00f3n de contenidos de las dem\u00e1s estrategias de publicidad, es la ausencia...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/las-empresas-espanolas-se-pasan-al-marketing-contenidos\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-28T16:11:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-29T08:57:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/BRANDED-CONTENT.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1634\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-empresas-espanolas-se-pasan-al-marketing-contenidos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-empresas-espanolas-se-pasan-al-marketing-contenidos\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Las empresas espa\u00f1olas se pasan al marketing de contenidos\",\"datePublished\":\"2017-11-28T16:11:19+00:00\",\"dateModified\":\"2017-11-29T08:57:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-empresas-espanolas-se-pasan-al-marketing-contenidos\/\"},\"wordCount\":190,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-empresas-espanolas-se-pasan-al-marketing-contenidos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/11\/BRANDED-CONTENT.jpg\",\"articleSection\":[\"Audiovisual\",\"branded content\",\"comunicaci\u00f3n\",\"creatividad\",\"marketing\",\"Marketing de Contenidos\",\"Publicidad\",\"viral\",\"web\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/las-empresas-espanolas-se-pasan-al-marketing-contenidos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-empresas-espanolas-se-pasan-al-marketing-contenidos\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/las-empresas-espanolas-se-pasan-al-marketing-contenidos\/\",\"name\":\"Las empresas espa\u00f1olas se pasan al marketing de contenidos - 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