{"id":23054,"date":"2017-12-12T13:22:27","date_gmt":"2017-12-12T12:22:27","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23054"},"modified":"2017-12-12T13:41:49","modified_gmt":"2017-12-12T12:41:49","slug":"redes-desinformacion-13","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/redes-desinformacion-13\/","title":{"rendered":"Redes de desinformaci\u00f3n (1\/3)"},"content":{"rendered":"<p>Conocidos como <strong>HOAX<\/strong>, las <strong>noticias falsas en internet<\/strong> son una constante que no deja de crecer en estos d\u00edas. Se dice que si Facebook usara el mismo filtro que tiene Wikipedia para captar informaci\u00f3n falsa desaparecer\u00eda <strong>el 90% de su contenido<\/strong>. Al ritmo actual, en el a\u00f1o 2022 se generar\u00e1n <strong>m\u00e1s contenidos falsos que verdaderos<\/strong> en la red. Y con el empleo de <strong>la posverdad<\/strong>, mentiras emotivas para manipular la percepci\u00f3n y creencia de la sociedad, se consigue la <strong>r\u00e1pida difusi\u00f3n<\/strong> de estos bulos. Entonces \u00bfqu\u00e9 hacer para asegurarnos de que no nos enga\u00f1an continuamente?<\/p>\n<p>Existen muchas <strong>t\u00e9cnicas para identificar contenidos falsos<\/strong>, siendo la clave utilizar <strong>el sentido com\u00fan<\/strong>. Los expertos sugieren <strong>desconfiar de los titulares<\/strong>, si es muy exagerado e incre\u00edble, es porque seguramente sea falso. Adem\u00e1s, suelen incluir <strong>may\u00fasculas y exclamaciones<\/strong> e ir acompa\u00f1ados de una <strong>pobre redacci\u00f3n<\/strong>, se\u00f1al casi inequ\u00edvoca de que solo <strong>busca llamar la atenci\u00f3n<\/strong> y no informar. Examinar la <strong>URL<\/strong>, investigar <strong>fuentes<\/strong>, analizar el <strong>formato <\/strong>y las <strong>fechas<\/strong> o comprobar <strong>fotos<\/strong> y <strong>hechos<\/strong> deber\u00edan convertirse en rutinas de <strong>investigaci\u00f3n<\/strong> para la identificaci\u00f3n. En ocasiones estar\u00e1n escritas en <strong>clave de humor<\/strong> pero otras veces solo buscar\u00e1n <strong>sembrar confusi\u00f3n<\/strong>. Para asegurarte de que no te enga\u00f1an conf\u00eda solo en <strong>fuentes de rigurosa reputaci\u00f3n<\/strong>.<\/p>\n<p>El <strong>marketing de contenidos<\/strong> se ve empa\u00f1ado en ocasiones por <strong>mala praxis en la comunicaci\u00f3n<\/strong> que hacen colectivos y empresas, a veces por <strong>falta de documentaci\u00f3n<\/strong> como por publicar <strong>enga\u00f1os intencionados<\/strong> o <strong>medias verdades<\/strong>. Por ello solo debes <strong>confiar en profesionales<\/strong> para el departamento de <strong>comunicaci\u00f3n de tu empresa<\/strong>, pues por las publicaciones que hagas llegar a tus clientes as\u00ed ser\u00e1 la imagen que ellos se formen de ti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conocidos como HOAX, las noticias falsas en internet son una constante que no deja de crecer en estos d\u00edas. Se dice que si Facebook usara el mismo filtro que tiene Wikipedia para captar informaci\u00f3n falsa desaparecer\u00eda el 90% de su contenido. Al ritmo actual, en el a\u00f1o 2022 se generar\u00e1n m\u00e1s contenidos falsos que verdaderos en la red. Y con&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,362,88,1350,1355,38,1354,557,1104],"tags":[],"class_list":["post-23054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-branded-content","category-comunicacion","category-creatividad","category-desinformacion","category-marketing","category-miniseries","category-publicidad-2","category-social-media-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redes de desinformaci\u00f3n (1\/3) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/redes-desinformacion-13\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes de desinformaci\u00f3n (1\/3) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Conocidos como HOAX, las noticias falsas en internet son una constante que no deja de crecer en estos d\u00edas. Se dice que si Facebook usara el mismo filtro que tiene Wikipedia para captar informaci\u00f3n falsa desaparecer\u00eda el 90% de su contenido. Al ritmo actual, en el a\u00f1o 2022 se generar\u00e1n m\u00e1s contenidos falsos que verdaderos en la red. 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