{"id":23072,"date":"2017-12-15T13:18:25","date_gmt":"2017-12-15T12:18:25","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23072"},"modified":"2017-12-15T13:18:25","modified_gmt":"2017-12-15T12:18:25","slug":"iron-maiden-mascota-eddie","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/iron-maiden-mascota-eddie\/","title":{"rendered":"Iron Maiden y su mascota Eddie"},"content":{"rendered":"<p>Desde sus or\u00edgenes en 1975, la banda brit\u00e1nica se ha mantenido <strong>fiel a su estilo propio<\/strong>, siendo <strong>un referente<\/strong> para infinidad de bandas. Hoy analizamos <strong>las claves de su \u00e9xito<\/strong>, que sin duda van m\u00e1s all\u00e1 de la calidad de sus discos y de sus actuaciones en directo, consideradas de las mejores del g\u00e9nero.<\/p>\n<p>Con una trayectoria de m\u00e1s de 40 a\u00f1os a\u00fan les quedan<strong> cosas<\/strong> <strong>nuevas <\/strong>por hacer, y <strong>sus estrategias de marketing no dejan de sorprender<\/strong>, siempre respaldados por <strong>su mascota <em>Eddie the Head<\/em><\/strong>. Protagonista de sus portadas e innumerables objetos de <strong>merchandising<\/strong>, su identidad no se ha visto nunca alterada, sino que se ha <strong>adecuado a los conceptos<\/strong> de cada disco. Aparece en todos sus conciertos y hasta su avi\u00f3n, que pilota el l\u00edder de la banda, se llama <em>Ed Force One<\/em>.<\/p>\n<p>Una de sus <strong>campa\u00f1as magistrales<\/strong> fue identificar la localizaci\u00f3n donde m\u00e1s descargas ilegales se hac\u00edan, y en lugar de enviar a sus abogados, se personaron ellos all\u00ed <strong>ofreciendo una gira<\/strong>: no se puede descargar la sensaci\u00f3n de ver un concierto o llevar una camiseta. Esto les report\u00f3 3,1 millones de <strong>nuevos fans <\/strong>y conciertos como el de Sao Paulo recaudaron m\u00e1s de 2,5 millones de d\u00f3lares.<\/p>\n<p>Para la campa\u00f1a de <strong>su \u00faltimo disco de estudio<\/strong> crearon un <a href=\"http:\/\/speedoflight.ironmaiden.com\/\"><strong>videojuego<\/strong><\/a>, con intenci\u00f3n de captar nuevos fans, y lanzaron el sencillo <a href=\"https:\/\/www.youtube.com\/watch?v=-F7A24f6gNc\"><strong>\u201cSpeed Of Light\u201d<\/strong><\/a> con un videoclip en el que Eddie recorre distintos <strong>niveles inspirados en juegos cl\u00e1sicos<\/strong>. Adem\u00e1s subieron otros 19 videoclips m\u00edticos de su historia para una votaci\u00f3n, consiguiendo una <strong>interacci\u00f3n masiva del p\u00fablico<\/strong>.<\/p>\n<p>Son un <strong>referente del marketing<\/strong>: una <strong>imagen corporativa<\/strong> f\u00e1cilmente identificable, <strong>merchandising <\/strong>por doquier, <strong>adaptaci\u00f3n al mercado<\/strong> a lo largo del tiempo, <strong>conexi\u00f3n y comunicaci\u00f3n<\/strong> con los clientes&#8230; hasta se dice que si ves a alguien con una camiseta suya, est\u00e1s en un buen bar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde sus or\u00edgenes en 1975, la banda brit\u00e1nica se ha mantenido fiel a su estilo propio, siendo un referente para infinidad de bandas. Hoy analizamos las claves de su \u00e9xito, que sin duda van m\u00e1s all\u00e1 de la calidad de sus discos y de sus actuaciones en directo, consideradas de las mejores del g\u00e9nero. Con una trayectoria de m\u00e1s de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,362,88,1350,42,1119,1147,38,1129,1282,1353,557,346,1351,1061,778,294,1346],"tags":[],"class_list":["post-23072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-branded-content","category-comunicacion","category-creatividad","category-diseno","category-identidad-corporativa-2","category-internet-2","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-musica-y-publicidad","category-publicidad-2","category-publicidad-grafica-2","category-video-marketing","category-video-online","category-videojuegos","category-web","category-youtube","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iron Maiden y su mascota Eddie - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/iron-maiden-mascota-eddie\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iron Maiden y su mascota Eddie - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Desde sus or\u00edgenes en 1975, la banda brit\u00e1nica se ha mantenido fiel a su estilo propio, siendo un referente para infinidad de bandas. 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