{"id":23075,"date":"2017-12-18T10:57:55","date_gmt":"2017-12-18T09:57:55","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23075"},"modified":"2017-12-18T11:33:16","modified_gmt":"2017-12-18T10:33:16","slug":"compras-navidad-neuromarketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/compras-navidad-neuromarketing\/","title":{"rendered":"Compras de Navidad &#038; Neuromarketing"},"content":{"rendered":"<p>El neuromarketing nos permite conocer los gustos de nuestros consumidores. Todo lo que est\u00e1 en el entorno nos influye y los expertos en marketing indagan sobre estas influencias.<\/p>\n<p>Reaccionamos de manera sorprendente a las campa\u00f1as navide\u00f1as. El cerebro hace relaciones con olores, colores, sonidos y s\u00edmbolos de nuestra ni\u00f1ez. Nuestro comportamiento es irracional y compramos de manera impulsiva.<\/p>\n<p>Las fechas navide\u00f1as son el mejor momento para utilizar estrategias de venta y aumentarlas para finalizar el a\u00f1o con \u00e9xito.<\/p>\n<p>Algunas t\u00e1cticas\u00a0que <a href=\"http:\/\/creaerte.com\">Creaerte<\/a> considera de gran utilidad:<\/p>\n<p><strong>\u00a01 &#8211; La M\u00fasica navide\u00f1a.<\/strong><\/p>\n<p>Los villancicos nos recuerdan a momentos felices, nos relajamos y compramos de manera inconsciente art\u00edculos innecesarios.<\/p>\n<p><strong>\u00a02 &#8211; La decoraci\u00f3n navide\u00f1a.<\/strong><\/p>\n<p>Todo se colorea de rojo, este color nos abre el apetito y nos induce a comprar.<\/p>\n<p><strong>\u00a03 &#8211; La disposici\u00f3n de los productos.<\/strong><\/p>\n<p>Compramos los productos que est\u00e1n a la altura de nuestros ojos y generalmente son los m\u00e1s caros.<\/p>\n<p><strong>\u00a04 &#8211; Packaging navide\u00f1o.<\/strong><\/p>\n<p>La est\u00e9tica navide\u00f1a es clave. El dise\u00f1o del pack se convierte en elemento decisivo de compra.<\/p>\n<p><strong>\u00a05 &#8211; Precios peque\u00f1os en carteles grandes. <\/strong><\/p>\n<p>Necesitamos carteles gigantes para los precios m\u00e1s bajos, todo lo contrario que en el precio m\u00e1s alto que utilizaremos carteles peque\u00f1os.<\/p>\n<p><strong>\u00a06 &#8211; Precio psicol\u00f3gico<\/strong><\/p>\n<p>Sabemos que 5,99 \u20ac son 6 \u20ac pero tenemos la sensaci\u00f3n de gastar solo 5 \u20ac. Nuestro subconsciente prefiere a la hora de comprar ver los precios\u00a0con terminaci\u00f3n\u00a099 centimos porque consideramos que el gasto es inferior.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/09\/logo-neuromarketing.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El neuromarketing nos permite conocer los gustos de nuestros consumidores. Todo lo que est\u00e1 en el entorno nos influye y los expertos en marketing indagan sobre estas influencias. Reaccionamos de manera sorprendente a las campa\u00f1as navide\u00f1as. El cerebro hace relaciones con olores, colores, sonidos y s\u00edmbolos de nuestra ni\u00f1ez. Nuestro comportamiento es irracional y compramos de manera impulsiva. Las fechas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,38,1349,557],"tags":[],"class_list":["post-23075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","category-marketing","category-neuromarketing","category-publicidad-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compras de Navidad &amp; Neuromarketing - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/compras-navidad-neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compras de Navidad &amp; Neuromarketing - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El neuromarketing nos permite conocer los gustos de nuestros consumidores. Todo lo que est\u00e1 en el entorno nos influye y los expertos en marketing indagan sobre estas influencias. Reaccionamos de manera sorprendente a las campa\u00f1as navide\u00f1as. El cerebro hace relaciones con olores, colores, sonidos y s\u00edmbolos de nuestra ni\u00f1ez. Nuestro comportamiento es irracional y compramos de manera impulsiva. 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