{"id":23088,"date":"2017-12-19T10:12:05","date_gmt":"2017-12-19T09:12:05","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23088"},"modified":"2017-12-19T10:12:05","modified_gmt":"2017-12-19T09:12:05","slug":"redes-desinformacion-23","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/redes-desinformacion-23\/","title":{"rendered":"Redes de desinformaci\u00f3n (2\/3)"},"content":{"rendered":"<p>Es <strong>la era de la posverdad<\/strong>. Tanto es as\u00ed que el diccionario Oxford la nombr\u00f3 <strong>palabra del a\u00f1o <\/strong>el pasado 2016. Pero a pesar de ser un <strong>neologismo<\/strong>, su significado y el abuso de su utilizaci\u00f3n no son cosas nuevas. Ya en 1992 Steve Tesich lo utiliz\u00f3 escribiendo sobre Watergate, Irangate o la Guerra del Golfo, donde dec\u00eda que el pueblo hab\u00eda decidido <strong>vivir en la posverdad<\/strong>. En 2004 Ralph Keyes public\u00f3 su libro \u201cThe post-truth Era\u201d donde explicaba la situaci\u00f3n que ya se hab\u00eda impuesto, ubicando este t\u00e9rmino <strong>m\u00e1s all\u00e1 de la verdad y la mentira<\/strong>. Finalmente en 2010 David Roberts acu\u00f1\u00f3 la expresi\u00f3n de la \u201cpol\u00edtica de la posverdad\u201d que se ha utilizado para definir <strong>la campa\u00f1a de Trump o del Brexit<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Ha quedado probado que el ser humano es <strong>m\u00e1s emocional que racional<\/strong>, por ello de primeras nos creemos m\u00e1s f\u00e1cilmente algo que <strong>sentimos como verdad<\/strong> que algo que realmente sea <strong>verdad y se demuestre<\/strong>. Un ejemplo de esto se di\u00f3 tras la <strong>cat\u00e1strofe del 11-S<\/strong> cuando de la poblaci\u00f3n traumada donde reinaba la psicosis surgi\u00f3 una <strong>sociedad sensible<\/strong> y desconcertada, donde prolifer\u00f3 la <strong>comunicaci\u00f3n basada en posverdades <\/strong>que se cre\u00edan a ciencia cierta. Mediante estas <strong>apelaciones a la emoci\u00f3n<\/strong> se logra manipular la opini\u00f3n p\u00fablica y hacernos creer informaci\u00f3n que no est\u00e1 ni contrastada ni demostrada y que, por supuesto, est\u00e1 lejos de ser cierta.<\/p>\n<p>&nbsp;<\/p>\n<p>No hay que confundir nunca esto con el <strong>marketing emocional<\/strong>, que se basa en la creaci\u00f3n de un <strong>v\u00ednculo emocional<\/strong> con el receptor y futuro cliente para que los usuarios y consumidores sientan una <strong>relaci\u00f3n con la marca<\/strong>, lo cual crea <strong>valor de marca <\/strong>y <strong>fidelidad<\/strong>. Hay que tener en cuenta que tocar la fibra de alguien, sus <strong>sentimientos<\/strong>, sin ser sincero, es el peor tipo de mentira que se puede utilizar. Sin embargo, llegar al coraz\u00f3n a trav\u00e9s de la verdad, <strong>es amor<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es la era de la posverdad. Tanto es as\u00ed que el diccionario Oxford la nombr\u00f3 palabra del a\u00f1o el pasado 2016. Pero a pesar de ser un neologismo, su significado y el abuso de su utilizaci\u00f3n no son cosas nuevas. Ya en 1992 Steve Tesich lo utiliz\u00f3 escribiendo sobre Watergate, Irangate o la Guerra del Golfo, donde dec\u00eda que el&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,362,88,1350,1355,38,1129,1354,557,1104],"tags":[],"class_list":["post-23088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-branded-content","category-comunicacion","category-creatividad","category-desinformacion","category-marketing","category-marketing-de-contenidos-2","category-miniseries","category-publicidad-2","category-social-media-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redes de desinformaci\u00f3n (2\/3) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/redes-desinformacion-23\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes de desinformaci\u00f3n (2\/3) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Es la era de la posverdad. Tanto es as\u00ed que el diccionario Oxford la nombr\u00f3 palabra del a\u00f1o el pasado 2016. Pero a pesar de ser un neologismo, su significado y el abuso de su utilizaci\u00f3n no son cosas nuevas. 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