{"id":23112,"date":"2017-12-26T12:06:31","date_gmt":"2017-12-26T11:06:31","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23112"},"modified":"2018-03-13T12:01:14","modified_gmt":"2018-03-13T11:01:14","slug":"redes-desinformacion-33","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/redes-desinformacion-33\/","title":{"rendered":"Redes de desinformaci\u00f3n (3\/3)"},"content":{"rendered":"<p>La <strong>manipulaci\u00f3n informativa <\/strong>a trav\u00e9s de los medios busca divulgar conocimiento favoreciendo solo al <strong>interesado en desinformar<\/strong>. Se han dado muchos casos a lo largo de la historia, sobre todo a nivel pol\u00edtico y religioso, y ocurre hoy d\u00eda a nivel comunicacional en <strong>publicidad<\/strong>, como <strong>ingenier\u00eda social<\/strong>. Adem\u00e1s de favorecer esta <strong>contrainformaci\u00f3n<\/strong>, se demoniza cualquier otro punto de vista.<\/p>\n<p>Lo malo de contar <strong>medias verdades<\/strong>, en palabras de <strong>Antonio Machado<\/strong>, es que si adem\u00e1s cuentas la otra mitad te llamar\u00e1n mentiroso dos veces. Por ello hay que<strong> ser veraces<\/strong>, comunicando la verdad, y huir de dobles sentidos y de verdades fuera de contexto. A pesar de que estas tengan <strong>efectos poderosos<\/strong> y sean f\u00e1ciles de difundir y hacer creer, por contener partes de verdad, no debe ser <strong>la intenci\u00f3n de una empresa<\/strong> ubicarse de esa manera en la percepci\u00f3n que el mundo tendr\u00e1 sobre ella.<\/p>\n<p>La <strong>comunicaci\u00f3n estrat\u00e9gica<\/strong> que tengamos definir\u00e1 el <strong>posicionamiento<\/strong> de <strong>nuestra marca<\/strong> en la mente del cliente. Los consumidores son <strong>inteligentes <\/strong>y est\u00e1n <strong>bien formados<\/strong>, son <strong>cr\u00edticos<\/strong> y cada vez buscan m\u00e1s contrastar informaci\u00f3n, sobre todo con <strong>opiniones imparciales<\/strong> de otros usuarios contando su experiencia.<\/p>\n<p>Conf\u00eda solo en <strong>profesionales de la comunicaci\u00f3n<\/strong> para gestionar el <strong>marketing <\/strong>de tu empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La manipulaci\u00f3n informativa a trav\u00e9s de los medios busca divulgar conocimiento favoreciendo solo al interesado en desinformar. Se han dado muchos casos a lo largo de la historia, sobre todo a nivel pol\u00edtico y religioso, y ocurre hoy d\u00eda a nivel comunicacional en publicidad, como ingenier\u00eda social. Adem\u00e1s de favorecer esta contrainformaci\u00f3n, se demoniza cualquier otro punto de vista. Lo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1355,1147,1129,1354,557,153,294],"tags":[],"class_list":["post-23112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-desinformacion","category-internet-2","category-marketing-de-contenidos-2","category-miniseries","category-publicidad-2","category-viral","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redes de desinformaci\u00f3n (3\/3) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/redes-desinformacion-33\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes de desinformaci\u00f3n (3\/3) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La manipulaci\u00f3n informativa a trav\u00e9s de los medios busca divulgar conocimiento favoreciendo solo al interesado en desinformar. 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