{"id":23152,"date":"2018-01-08T17:03:02","date_gmt":"2018-01-08T16:03:02","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23152"},"modified":"2018-01-08T17:06:50","modified_gmt":"2018-01-08T16:06:50","slug":"neuromarketing-analiza-las-campanas","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/neuromarketing-analiza-las-campanas\/","title":{"rendered":"Neuromarketing analiza las campa\u00f1as"},"content":{"rendered":"<p>La diferencia del neuromarketing frente a otras t\u00e9cnicas tradicionales es la posibilidad de medir las emociones de nuestros consumidores, analizando las reacciones de los receptores ante determinados est\u00edmulos y as\u00ed conocer realmente qu\u00e9 piensan del primer anuncio del a\u00f1o o del producto estrella de la navidad, por ejemplo.<\/p>\n<p>El Neuromarketing en publicidad est\u00e1 dise\u00f1ado para determinar la relevancia de cualquier impacto publicitario. Mediante el empleo de dispositivos neurotecnol\u00f3gicos se puede descubrir la efectividad real de una creatividad propuesta para el lanzamiento de una campa\u00f1a.<\/p>\n<p>Se analizan elementos como el sonido de un spot, el plano utilizado para presentar un producto, los personajes que aparecen o el mensaje, comprobando el feedback de los consumidores. Lo cierto es que cada d\u00eda resulta m\u00e1s complicado cautivarlos, debido a la gran cantidad de est\u00edmulos que reciben en revistas, televisi\u00f3n, redes sociales, se\u00f1alizaci\u00f3n urbana\u2026los clientes est\u00e1n saturados y se vuelven m\u00e1s selectivos.<\/p>\n<p>El secreto es escucharlos y comprenderlos para saber en profundidad cuales son sus necesidades y gustos.<\/p>\n<p>Una de las grandes ventajas que presentan los estudios de Neuromarketing publicitario es que no se ci\u00f1en a un \u00fanico formato y se eval\u00faa:<\/p>\n<ul>\n<li>Publicidad en internet integrada en forma de pop-ups o banners web.<\/li>\n<li>Publicidad impresa tanto en peri\u00f3dicos como en revistas y otros formatos impresos.<\/li>\n<li>Publicidad en radio y televisi\u00f3n durante un programa en concreto o en las pausas publicitarias.<\/li>\n<li>Publicidad en los puntos de venta y tambi\u00e9n en stands o expositores (PLV\u2019s).<\/li>\n<li>Publicidad exterior como vallas, r\u00f3tulos, mupis\u2026 (Outdoor)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La diferencia del neuromarketing frente a otras t\u00e9cnicas tradicionales es la posibilidad de medir las emociones de nuestros consumidores, analizando las reacciones de los receptores ante determinados est\u00edmulos y as\u00ed conocer realmente qu\u00e9 piensan del primer anuncio del a\u00f1o o del producto estrella de la navidad, por ejemplo. El Neuromarketing en publicidad est\u00e1 dise\u00f1ado para determinar la relevancia de cualquier&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1282,1349,340,179,346],"tags":[],"class_list":["post-23152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-digital","category-neuromarketing","category-publicidad-en-radio","category-publicidad-exterior","category-publicidad-grafica-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing analiza las campa\u00f1as - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/neuromarketing-analiza-las-campanas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing analiza las campa\u00f1as - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La diferencia del neuromarketing frente a otras t\u00e9cnicas tradicionales es la posibilidad de medir las emociones de nuestros consumidores, analizando las reacciones de los receptores ante determinados est\u00edmulos y as\u00ed conocer realmente qu\u00e9 piensan del primer anuncio del a\u00f1o o del producto estrella de la navidad, por ejemplo. 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