{"id":23161,"date":"2018-01-09T14:02:21","date_gmt":"2018-01-09T13:02:21","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23161"},"modified":"2018-01-09T14:02:21","modified_gmt":"2018-01-09T13:02:21","slug":"los-reyes-magos-traido-rankbrain-2018","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/los-reyes-magos-traido-rankbrain-2018\/","title":{"rendered":"Los Reyes Magos han tra\u00eddo RankBrain para 2018"},"content":{"rendered":"<p>Por suerte <strong>Sus Majestades Los Reyes Magos de Oriente<\/strong> siempre est\u00e1n <strong>a la \u00faltima<\/strong>. Sus regalos de cat\u00e1logos recientes, la \u00faltima tecnolog\u00eda, complementos a la moda\u2026 Por ello saben bien que <strong>este a\u00f1o hay que trabajar el RankBrain<\/strong>.<\/p>\n<p>El RankBrain es un sistema en el que <strong>Google<\/strong> lleva trabajando ya un tiempo. Consiste en una <strong>inteligencia artificial<\/strong> que aplican a la hora de <strong>ordenar resultados<\/strong> <strong>de b\u00fasqueda<\/strong>, lo que se traduce en una mayor o menor <strong>visibilidad<\/strong> en la web. Al ser una IA es un programa que <strong>aprender\u00e1<\/strong>, y por ello se <strong>desarrollar\u00e1<\/strong>, y eso supone un <strong>cambio en el sistema que ya conocemos<\/strong>, aunque lo dominemos.<\/p>\n<p>Este nuevo <strong>m\u00e9todo de organizaci\u00f3n de b\u00fasqueda<\/strong> intentar\u00e1 <strong>dar al usuario la respuesta<\/strong> que busca, a pesar de que los datos de entrada para el programa, los <strong>t\u00e9rminos de b\u00fasqueda<\/strong>, sean conceptos ambiguos. Por ello se considera <strong>la tercera herramienta de b\u00fasqueda m\u00e1s importante<\/strong>. Con Google desplazando los <strong>resultados de b\u00fasqueda org\u00e1nicos<\/strong> y sustituy\u00e9ndolos por <strong>anuncios y contenido patrocinado<\/strong> \u00bfc\u00f3mo tener un buen posicionamiento <strong>SEO<\/strong>?<\/p>\n<p>La clave de una <strong>buena estrategia: keyword research<\/strong>. Como las tendencias en keywords de b\u00fasqueda <strong>cambiar\u00e1n r\u00e1pidamente<\/strong> habr\u00e1 que desechar las estrategias convencionales de reiteraci\u00f3n y ser <strong>m\u00e1s flexible y adaptativos a los cambios <\/strong>que se vayan produciendo. El <strong>dwell time<\/strong> (tiempo de estancia en una web) y el <strong>CRT <\/strong>(porcentaje de usuarios que hacen click en cada resultado) ser\u00e1n <strong>claves para adaptarse al RankBrain<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por suerte Sus Majestades Los Reyes Magos de Oriente siempre est\u00e1n a la \u00faltima. Sus regalos de cat\u00e1logos recientes, la \u00faltima tecnolog\u00eda, complementos a la moda\u2026 Por ello saben bien que este a\u00f1o hay que trabajar el RankBrain. El RankBrain es un sistema en el que Google lleva trabajando ya un tiempo. Consiste en una inteligencia artificial que aplican a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,88,38,1129,1282,557],"tags":[],"class_list":["post-23161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content","category-comunicacion","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-publicidad-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los Reyes Magos han tra\u00eddo RankBrain para 2018 - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/los-reyes-magos-traido-rankbrain-2018\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los Reyes Magos han tra\u00eddo RankBrain para 2018 - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Por suerte Sus Majestades Los Reyes Magos de Oriente siempre est\u00e1n a la \u00faltima. Sus regalos de cat\u00e1logos recientes, la \u00faltima tecnolog\u00eda, complementos a la moda\u2026 Por ello saben bien que este a\u00f1o hay que trabajar el RankBrain. El RankBrain es un sistema en el que Google lleva trabajando ya un tiempo. 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