{"id":23206,"date":"2018-01-22T12:59:43","date_gmt":"2018-01-22T11:59:43","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23206"},"modified":"2018-01-22T13:36:02","modified_gmt":"2018-01-22T12:36:02","slug":"actividad-neuronal-del-comprador","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/actividad-neuronal-del-comprador\/","title":{"rendered":"Actividad neuronal del comprador"},"content":{"rendered":"<p>El neuromarketing sigue de actualidad, a pesar de ser una disciplina bastante desconocida y poco utilizada en Espa\u00f1a.<\/p>\n<p>Los profesionales de la comunicaci\u00f3n y el marketing necesitan descubrir nuevas formas de llegar al consumidor. Para ello se recurre al neuromarketing porque permite profundizar en el proceso de compra desde una \u00f3ptica comunicacional en el entorno real de la venta.<\/p>\n<p>Existen unos pasos, donde podemos entender la actividad neuronal del comprador, que marcar\u00e1n la diferencia cuando los clientes se acerquen al producto.<\/p>\n<ul>\n<li><span style=\"color: #ff0000;\">Navegaci\u00f3n:<\/span> \u00a0El 85% de las decisiones de compra que realizamos son de forma subconsciente.<\/li>\n<li><span style=\"color: #ff0000;\">Inspiraci\u00f3n:<\/span> \u00a0Las emociones residen en el subconsciente y es la manera como nuestro cerebro codifica el valor de las cosas.<\/li>\n<li><span style=\"color: #ff0000;\">Atracci\u00f3n:<\/span> \u00a0Cuando un producto o marca interesa o llama la atenci\u00f3n del \u2018shopper\u2019, \u00e9ste pasa al modo \u2018alfa\u2019 o consciente.<\/li>\n<li><span style=\"color: #ff0000;\">Activaci\u00f3n: <\/span>\u00a0Las pistas comunicacionales desencadenan la reacci\u00f3n emocional: captan la atenci\u00f3n, ejercen de filtro y activan la decisi\u00f3n de compra.<\/li>\n<\/ul>\n<p>En el momento que un comprador entrar en el punto de venta, est\u00e1 expuesto a centenares de est\u00edmulos que le ayudan a satisfacer sus objetivos, una ventaja competitiva es facilitarle una \u201cruta de compra\u201d creando experiencias y puntos de contacto con mayor interacci\u00f3n. Si emocionamos, sorprendemos, informamos y transmitimos conseguiremos que el comprador decida.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/09\/logo-neuromarketing.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El neuromarketing sigue de actualidad, a pesar de ser una disciplina bastante desconocida y poco utilizada en Espa\u00f1a. Los profesionales de la comunicaci\u00f3n y el marketing necesitan descubrir nuevas formas de llegar al consumidor. Para ello se recurre al neuromarketing porque permite profundizar en el proceso de compra desde una \u00f3ptica comunicacional en el entorno real de la venta. Existen&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38,1349],"tags":[],"class_list":["post-23206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","category-neuromarketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Actividad neuronal del comprador - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/actividad-neuronal-del-comprador\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actividad neuronal del comprador - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El neuromarketing sigue de actualidad, a pesar de ser una disciplina bastante desconocida y poco utilizada en Espa\u00f1a. Los profesionales de la comunicaci\u00f3n y el marketing necesitan descubrir nuevas formas de llegar al consumidor. Para ello se recurre al neuromarketing porque permite profundizar en el proceso de compra desde una \u00f3ptica comunicacional en el entorno real de la venta. 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