{"id":23235,"date":"2018-01-25T09:23:48","date_gmt":"2018-01-25T08:23:48","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23235"},"modified":"2018-01-25T09:23:48","modified_gmt":"2018-01-25T08:23:48","slug":"todo-al-rojo","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/todo-al-rojo\/","title":{"rendered":"Todo al rojo"},"content":{"rendered":"<p>Las preferencias de los consumidores est\u00e1n en continua <strong>evoluci\u00f3n<\/strong> y <strong>Coca-Cola<\/strong> siempre ha estado escuchando para poder <strong>adaptarse<\/strong>. En 2013 decidieron emprender una nueva <strong>estrategia<\/strong> de negocio teniendo como principal objetivo <strong>eliminar submarcas<\/strong> y convertirlas en una <strong>identidad com\u00fan<\/strong> con las distintas variedades de la familia Coca-Cola.<\/p>\n<p>El consumidor ya reconoce con facilidad el <strong>color<\/strong> caracter\u00edstico de esta famosa bebida, por lo que han decidido comenzar el 2018 con un nuevo envase donde <strong>Coca-Cola es m\u00e1s roja que nunca<\/strong>.<\/p>\n<p>El nuevo formato se caracteriza por su <strong>claridad<\/strong> y por la f\u00e1cil <strong>visibilidad<\/strong> de la informaci\u00f3n que contiene. Adem\u00e1s, dentro su gama podremos distinguir los diferentes productos mediante una <strong>banda de color<\/strong> distintiva en la parte superior, en el caso de las latas, y mediante las <strong>chapas<\/strong> o <strong>tapones<\/strong> en el caso de las botellas.<\/p>\n<p><strong>Espa\u00f1a<\/strong> ha sido uno de los primeros pa\u00edses en recibir est\u00e1 renovaci\u00f3n de imagen por parte de Coca-Cola; es un claro ejemplo de <strong>unificaci\u00f3n<\/strong> de la identidad para conseguir adaptarse a la evoluci\u00f3n de mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las preferencias de los consumidores est\u00e1n en continua evoluci\u00f3n y Coca-Cola siempre ha estado escuchando para poder adaptarse. En 2013 decidieron emprender una nueva estrategia de negocio teniendo como principal objetivo eliminar submarcas y convertirlas en una identidad com\u00fan con las distintas variedades de la familia Coca-Cola. El consumidor ya reconoce con facilidad el color caracter\u00edstico de esta famosa bebida,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,362,1350,42,1147,863,38,1129,1282,94,557,294],"tags":[],"class_list":["post-23235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-branded-content","category-creatividad","category-diseno","category-internet-2","category-logotipos-2","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-packaging","category-publicidad-2","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Todo al rojo - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/todo-al-rojo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Todo al rojo - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Las preferencias de los consumidores est\u00e1n en continua evoluci\u00f3n y Coca-Cola siempre ha estado escuchando para poder adaptarse. 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