{"id":23255,"date":"2018-01-29T18:11:58","date_gmt":"2018-01-29T17:11:58","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23255"},"modified":"2018-01-29T18:31:47","modified_gmt":"2018-01-29T17:31:47","slug":"neuromarketing-impacto-los-logos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/neuromarketing-impacto-los-logos\/","title":{"rendered":"Neuromarketing &#038; el impacto de los logos"},"content":{"rendered":"<p>El Neuromarketing nos permite conocer el alcance e impacto de los logotipos en el marketing empresarial. \u00a0Es\u00a0la representaci\u00f3n gr\u00e1fica m\u00e1s importante de la empresa,\u00a0sirve de ancla para la marca y se convierte en la manifestaci\u00f3n m\u00e1s visible de la compa\u00f1\u00eda dentro del p\u00fablico\u00a0objetivo.<\/p>\n<p>El Neuromarketing \u00a0lleva 20 a\u00f1os estudiando c\u00f3mo afecta a la relaci\u00f3n y procesos que se generan en nuestro cerebro para:<\/p>\n<p><span style=\"color: #ff0000;\">La percepci\u00f3n del anagrama.<\/span> Esta actividad queda centrada en <strong>Cortex Visual<\/strong>, donde reconocemos e identificamos el logo en cuesti\u00f3n (sus formas, colores y patrones).<\/p>\n<p><span style=\"color: #ff0000;\">La confianza que nos produce.<\/span> Este proceso se desarrolla entre el <strong>Cortex Frontal<\/strong> o la <strong>Corteza Orbitofrontal<\/strong> teniendo en cuenta si reconocemos sus formas. Siendo estas zonas <strong>donde se <\/strong>procesa el pensamiento complejo (Acciones\/emociones) y la toma de decisiones.<\/p>\n<p><span style=\"color: #ff0000;\">Las emociones que nos genera.<\/span> Esta fase queda repartida entre distintas \u00e1reas del cerebro, destacando el <strong>Cortex Insular <\/strong>en cuanto a la consciencia de uno mismo y las experiencias pasadas (buenas o malas) que tengamos con la identidad empresarial.<\/p>\n<p>Es por ello que no debe de ser solo nuestra imagen de empresa, pues en \u00e9l todo transmite un mensaje, desde la forma al color, los bordes e incluso la tipograf\u00eda. Todo esto es percibido y procesado por el cerebro humano en cuesti\u00f3n de d\u00e9cimas de segundo. <strong>El logo es nuestra tarjeta de presentaci\u00f3n<\/strong> de cara al p\u00fablico.<\/p>\n<p>A medida que los consumidores conf\u00eden en nuestra marca, es m\u00e1s probable que respondan de manera positiva, lo que repercute en generar un aumento de las ventas.<\/p>\n<p><a href=\"https:\/\/www.pinterest.es\/creaerte\/creaerte-live\/\">Ver m\u00e1s<\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/09\/logo-neuromarketing.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Neuromarketing nos permite conocer el alcance e impacto de los logotipos en el marketing empresarial. \u00a0Es\u00a0la representaci\u00f3n gr\u00e1fica m\u00e1s importante de la empresa,\u00a0sirve de ancla para la marca y se convierte en la manifestaci\u00f3n m\u00e1s visible de la compa\u00f1\u00eda dentro del p\u00fablico\u00a0objetivo. El Neuromarketing \u00a0lleva 20 a\u00f1os estudiando c\u00f3mo afecta a la relaci\u00f3n y procesos que se generan en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38,1129,1282,1349,10,557,346],"tags":[],"class_list":["post-23255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-neuromarketing","category-noticias","category-publicidad-2","category-publicidad-grafica-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing &amp; el impacto de los logos - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/neuromarketing-impacto-los-logos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing &amp; el impacto de los logos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El Neuromarketing nos permite conocer el alcance e impacto de los logotipos en el marketing empresarial. \u00a0Es\u00a0la representaci\u00f3n gr\u00e1fica m\u00e1s importante de la empresa,\u00a0sirve de ancla para la marca y se convierte en la manifestaci\u00f3n m\u00e1s visible de la compa\u00f1\u00eda dentro del p\u00fablico\u00a0objetivo. 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