{"id":23285,"date":"2018-02-01T12:13:40","date_gmt":"2018-02-01T11:13:40","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23285"},"modified":"2018-02-01T12:28:07","modified_gmt":"2018-02-01T11:28:07","slug":"mostrar-lo-llevamos-dentro","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/mostrar-lo-llevamos-dentro\/","title":{"rendered":"Mostrar por fuera lo que llevamos dentro"},"content":{"rendered":"<p><strong>La evoluci\u00f3n es una constante<\/strong> en el mundo y por supuesto <strong>en la publicidad<\/strong>, donde <strong>adaptarse es \u201cel pan nuestro de cada d\u00eda\u201d<\/strong>. Este es el caso de <strong><a href=\"https:\/\/www.blablacar.es\/?comuto_cmkt=ES_GB_ACQ_ALL_WEB_BLABLACARANDMIS-NA-MIX-NA_NONE&amp;gclid=EAIaIQobChMI8_-Wv82E2QIVRo0bCh2XRwzEEAAYASAAEgK3MPD_BwE\">BlaBlaCar<\/a>,<\/strong> que recientemente <strong>ha actualizado y redise\u00f1ado su plataforma<\/strong>, sus <strong>algoritmos<\/strong> y el propio <strong>logo de la empresa<\/strong>.<\/p>\n<p>Este nuevo formato destaca con respecto al anterior en <strong>el cambio de imagen<\/strong>, abandonando la variedad de colores por una <strong>cohesi\u00f3n crom\u00e1tica<\/strong> al azul y en el que reflejan <strong>la transformaci\u00f3n sufrida en estos diez a\u00f1os<\/strong>: han pasado de ser un colectivo dispar de individuos que compart\u00edan coche a <strong>formar una comunidad<\/strong>.<\/p>\n<p>Este nuevo punto de vista se refuerza debido a la <strong>relaci\u00f3n de conceptos<\/strong> que existen <strong>entre lo que son<\/strong> (una red social que acerca a la gente a los lugares a los que desean ir) <strong>y el nuevo logo<\/strong> formado por dos \u201cb\u201d <strong>emulando al entrecomillado<\/strong> usado en las conversaciones.<\/p>\n<p>En este <a href=\"https:\/\/www.youtube.com\/watch?v=bcDppNXu_qs\"><strong>video<\/strong><\/a> de su canal nos explican la historia de c\u00f3mo se fund\u00f3, haciendo hincapi\u00e9 en las ventajas que tienen frente a los medios de transportes convencionales y en <strong>la importancia de la comunicaci\u00f3n<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/bcDppNXu_qs\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La evoluci\u00f3n es una constante en el mundo y por supuesto en la publicidad, donde adaptarse es \u201cel pan nuestro de cada d\u00eda\u201d. Este es el caso de BlaBlaCar, que recientemente ha actualizado y redise\u00f1ado su plataforma, sus algoritmos y el propio logo de la empresa. Este nuevo formato destaca con respecto al anterior en el cambio de imagen, abandonando&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,38,1129,1282,1305,12,557],"tags":[],"class_list":["post-23285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-marketing-turistico","category-opinion","category-publicidad-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mostrar por fuera lo que llevamos dentro - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/mostrar-lo-llevamos-dentro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mostrar por fuera lo que llevamos dentro - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La evoluci\u00f3n es una constante en el mundo y por supuesto en la publicidad, donde adaptarse es \u201cel pan nuestro de cada d\u00eda\u201d. 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