{"id":23333,"date":"2018-02-12T13:10:47","date_gmt":"2018-02-12T12:10:47","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23333"},"modified":"2018-02-12T13:10:47","modified_gmt":"2018-02-12T12:10:47","slug":"facebook-y-neuromarketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/facebook-y-neuromarketing\/","title":{"rendered":"Facebook y Neuromarketing"},"content":{"rendered":"<p><strong>Facebook es una de las mejores plataformas para conectar con tu audiencia<\/strong>, sin importar si representas a una marca, un producto o si manejas tu propia imagen. Los <strong>usuarios activos<\/strong> de esta red social a nivel mundial <strong>superan los 1.300 millones<\/strong>.<\/p>\n<p><strong>El reto<\/strong> m\u00e1s grande consiste en <strong>ganar notoriedad<\/strong> en este inmenso oc\u00e9ano de p\u00e1ginas y perfiles. Lo ideal es <strong>generar un v\u00ednculo con<\/strong> <strong>tu p\u00fablico<\/strong>, hacer que <strong>participen y se transformen en clientes<\/strong>. Para lograrlo existen m\u00faltiples principios de <strong>Neuromarketing<\/strong> que te pueden orientar para desarrollar tus contenidos.<\/p>\n<p>-Muestra <strong>tu mejor lado<\/strong>:<\/p>\n<p>La teor\u00eda indica que el hemisferio derecho del cerebro est\u00e1 m\u00e1s involucrado en procesar las emociones. Dado que es este el que controla la actividad motora del <strong>lado izquierdo<\/strong> del cuerpo, es el que <strong>expresar\u00e1 m\u00e1s emociones<\/strong>. En tus <strong>fotograf\u00edas<\/strong> para campa\u00f1as, escoge <strong>mostrar el lado izquierdo<\/strong> de los rostros <strong>si buscas una conexi\u00f3n emocional directa<\/strong> de empat\u00eda y aproximaci\u00f3n con tu audiencia.<\/p>\n<p>-Aprovecha el <strong>efecto de la reciprocidad<\/strong>:<\/p>\n<p>Al <strong>proveer contenido de valor<\/strong> a tu audiencia tocas una fibra en su cerebro que <strong>les hace pensar que est\u00e1n en deuda<\/strong> contigo o con tu marca. Muchas veces se le pide a la <strong>audiencia<\/strong> que comente, comparta o env\u00ede sus datos para recibir contenido de valor. Pero resulta que es dos veces m\u00e1s probable <strong>que se involucren e interact\u00faen<\/strong> si el contenido se les da primero.<\/p>\n<p>-Los <strong>colores<\/strong> son <strong>determinantes<\/strong>:<\/p>\n<p>Tan solo <strong>19 segundos<\/strong> le toma a una persona formarse una <strong>opini\u00f3n sobre una marca<\/strong> y el <strong>90%<\/strong> de esta opini\u00f3n est\u00e1 <strong>basada en el color<\/strong>. Lo que sucede es que <strong>los colores ayudan a formar<\/strong> la \u201c<strong>personalidad<\/strong>\u201d que tiene la marca ante los ojos de su audiencia. Es decir, para tus v\u00eddeos, fotograf\u00edas, y anuncios <strong>escoge<\/strong> siempre aquellos <strong>colores que se ajustan a la personalidad que quieres proyectar para<\/strong> tu marca o mensaje.<\/p>\n<p>Desde <a href=\"http:\/\/creaerte.com\/index.html\"><strong>Creaerte<\/strong><\/a> os recordamos que, con el Neuromarketing, <strong>la clave<\/strong> siempre estar\u00e1 en <strong>disparar la actividad<\/strong> de los <strong>caminos neurol\u00f3gicos<\/strong> que llevan a <strong>las emociones<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2017\/09\/logo-neuromarketing.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook es una de las mejores plataformas para conectar con tu audiencia, sin importar si representas a una marca, un producto o si manejas tu propia imagen. Los usuarios activos de esta red social a nivel mundial superan los 1.300 millones. El reto m\u00e1s grande consiste en ganar notoriedad en este inmenso oc\u00e9ano de p\u00e1ginas y perfiles. Lo ideal es&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,88,1147,38,1129,1349],"tags":[],"class_list":["post-23333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content","category-comunicacion","category-internet-2","category-marketing","category-marketing-de-contenidos-2","category-neuromarketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook y Neuromarketing - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/facebook-y-neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook y Neuromarketing - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Facebook es una de las mejores plataformas para conectar con tu audiencia, sin importar si representas a una marca, un producto o si manejas tu propia imagen. Los usuarios activos de esta red social a nivel mundial superan los 1.300 millones. El reto m\u00e1s grande consiste en ganar notoriedad en este inmenso oc\u00e9ano de p\u00e1ginas y perfiles. 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