{"id":23356,"date":"2018-02-16T12:35:01","date_gmt":"2018-02-16T11:35:01","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23356"},"modified":"2018-02-16T12:39:05","modified_gmt":"2018-02-16T11:39:05","slug":"60-anos-capella-publicidad","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/60-anos-capella-publicidad\/","title":{"rendered":"60 a\u00f1os a capella en publicidad"},"content":{"rendered":"<p>\u201cBung, bung, bung, bung. Mr. Sandman bring me a dream\u201d. Recon\u00f3celo, has canturreado esta canci\u00f3n alguna vez. Y es que se trata de un <strong>\u00e9xito atemporal<\/strong>. Fue en 1954 cuando irrump\u00eda en el panorama musical estadounidense <strong>la canci\u00f3n <em>Mr. Sandman<\/em> <\/strong>interpretada por el <strong>cuarteto femenino<\/strong> <strong>The Chordettes<\/strong>.<\/p>\n<p><strong>Jinny Osborn<\/strong>, <strong>Nancy Overton<\/strong>, <strong>Lynn Evans<\/strong> y <strong>Carol Buschmann<\/strong> formaron el grupo de <strong>g\u00e9nero pop<\/strong> (de la \u00e9poca) y basaron su estilo en el uso exclusivo de la voz, <strong>el formato<\/strong> \u2018<strong>a capella<\/strong>\u2019. Empezaron en la segunda mitad de la <strong>d\u00e9cada de los \u201840<\/strong>, y tuvieron unos 15 a\u00f1os de actividad. El tema hab\u00eda sido <strong>compuesto por\u00a0Pat Ballard\u00a0<\/strong>y esta era su segunda versi\u00f3n, la cual se convirti\u00f3 en un <strong>aut\u00e9ntico \u00e9xito<\/strong>, alcanzando el n\u00famero uno en las listas de discos m\u00e1s vendidos.<\/p>\n<p>Esta canci\u00f3n la hemos escuchado tantas veces <strong>a lo largo de la historia<\/strong> y de la mano de <strong>tantos grupos<\/strong> que ya es parte de la cultura musical. De hecho lo raro es no encontrar <a href=\"https:\/\/www.youtube.com\/watch?v=WY2w2-CAKgM\"><strong>pel\u00edculas<\/strong><\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=BwNurZvDIS0\"><strong>series<\/strong><\/a> o <a href=\"https:\/\/www.youtube.com\/watch?v=HYIYXRR95Ak\"><strong>anuncios<\/strong><\/a> que no la hayan usado o versionado.<\/p>\n<p>Recientemente <a href=\"https:\/\/www.youtube.com\/watch?v=xgChzjYTGtg\"><strong>Just Eat<\/strong><\/a> ha lanzado un anuncio <strong>adaptando el tema con tono de humor<\/strong>. En el v\u00eddeo los alimentos te animan a <strong>descargarte la aplicaci\u00f3n<\/strong> con una divertida letra y animaci\u00f3n, emulando un <strong>n\u00famero musical<\/strong>. Cada uno tiene su <strong>personalidad<\/strong> e incluso su acento caracter\u00edstico dependiendo de si son comida italiana, japonesa, etc. La <strong>facilidad para recordad la melod\u00eda<\/strong> y lo <strong>hilarante de la letra<\/strong> lo convierten en una <strong>mezcla perfecta<\/strong> de <strong>anuncio destacable<\/strong> y <strong>diferente<\/strong> a los dem\u00e1s.<\/p>\n<p>En <a href=\"http:\/\/creaerte.com\/\"><strong>Creaerte<\/strong><\/a> no podemos dejar de cantar \u201cPide un manjar. Usa los dedos, nada de llamar. Burger con chips. \u00a1Uff, c\u00f3mo est\u00e1 el Kobe!\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cBung, bung, bung, bung. Mr. Sandman bring me a dream\u201d. Recon\u00f3celo, has canturreado esta canci\u00f3n alguna vez. Y es que se trata de un \u00e9xito atemporal. Fue en 1954 cuando irrump\u00eda en el panorama musical estadounidense la canci\u00f3n Mr. Sandman interpretada por el cuarteto femenino The Chordettes. Jinny Osborn, Nancy Overton, Lynn Evans y Carol Buschmann formaron el grupo de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,362,88,1350,1147,38,1129,1282,285,1353,557,340,1104,1351,1061,294],"tags":[],"class_list":["post-23356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-branded-content","category-comunicacion","category-creatividad","category-internet-2","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-musica-de-anuncio","category-musica-y-publicidad","category-publicidad-2","category-publicidad-en-radio","category-social-media-2","category-video-marketing","category-video-online","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>60 a\u00f1os a capella en publicidad - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/60-anos-capella-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"60 a\u00f1os a capella en publicidad - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"\u201cBung, bung, bung, bung. Mr. Sandman bring me a dream\u201d. Recon\u00f3celo, has canturreado esta canci\u00f3n alguna vez. Y es que se trata de un \u00e9xito atemporal. Fue en 1954 cuando irrump\u00eda en el panorama musical estadounidense la canci\u00f3n Mr. Sandman interpretada por el cuarteto femenino The Chordettes. 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