{"id":23367,"date":"2018-02-20T13:55:06","date_gmt":"2018-02-20T12:55:06","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23367"},"modified":"2018-02-20T14:03:07","modified_gmt":"2018-02-20T13:03:07","slug":"video-marketing-online","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/video-marketing-online\/","title":{"rendered":"V\u00eddeo marketing online"},"content":{"rendered":"<p>Ya lo pronosticamos en un <a href=\"http:\/\/www.creaerte.com\/live\/auge-del-video-online\/\">post<\/a> hace tiempo y ahora es un hecho.<strong> Los v\u00eddeos online son el mejor soporte para publicidad<\/strong> de todo tipo. Y tambi\u00e9n se han <strong>convertido<\/strong> en uno de los <strong>elementos destacados en marketing de contenidos<\/strong>.<\/p>\n<p>Pero \u00bfqu\u00e9 es lo que <strong>hace<\/strong> <strong>que funcionen<\/strong>? Esto es lo que se han preguntado analistas de la <strong>Universidad de Kansas<\/strong>. Recientemente han investigado en un estudio <strong>las reacciones de los participantes<\/strong> ante diferentes v\u00eddeos online.<\/p>\n<p>Y, como era de esperar, los <strong>consumidores<\/strong> son m\u00e1s <strong>reacios<\/strong> ante los <strong>contenidos <\/strong>cuando saben que estos son con <strong>intenci\u00f3n publicitaria<\/strong>. No solo se trata de que los consumidores <strong>eviten los anuncios<\/strong>, sino que tambi\u00e9n se sienten <strong>menos inclinados a compartirlos<\/strong> con sus contactos en redes sociales.<\/p>\n<p>Sin embargo, si la marca opta por un <strong>formato m\u00e1s sutil<\/strong> y que sea <strong>menos abrumador<\/strong>, el <strong>p\u00fablico<\/strong> <strong>no es tan reticente<\/strong>. Sus mecanismos de defensa ante el <strong>marketing de contenidos<\/strong> no son tan fuertes y sus <strong>intenciones de compartir <\/strong>son m\u00e1s elevadas.<\/p>\n<p>Para los<strong> responsables de marketing<\/strong> y para los<strong> creativos<\/strong> en general es una suerte el hecho de que <strong>los consumidores rechacen los anuncios tradicionales<\/strong>. Esta tendencia en el sector se convierte en una oportunidad \u00fanica para innovar.<\/p>\n<p>En <a href=\"http:\/\/creaerte.com\/index.html\"><strong>Creaerte<\/strong><\/a><strong> nos implicamos en este proceso creativo<\/strong> <strong>y de desarrollo<\/strong>, pues como dijo el dramaturgo <strong>George Bernard Shaw<\/strong>: \u00abLa imaginaci\u00f3n es el principio de la creaci\u00f3n. Imaginas lo que deseas, persigues lo que imaginas y finalmente, creas lo que persigues\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya lo pronosticamos en un post hace tiempo y ahora es un hecho. Los v\u00eddeos online son el mejor soporte para publicidad de todo tipo. Y tambi\u00e9n se han convertido en uno de los elementos destacados en marketing de contenidos. Pero \u00bfqu\u00e9 es lo que hace que funcionen? Esto es lo que se han preguntado analistas de la Universidad de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1129,1282,1351,1061,1347,1346],"tags":[],"class_list":["post-23367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-marketing-de-contenidos-2","category-marketing-digital","category-video-marketing","category-video-online","category-videopildoras","category-youtube","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00eddeo marketing online - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/video-marketing-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00eddeo marketing online - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Ya lo pronosticamos en un post hace tiempo y ahora es un hecho. Los v\u00eddeos online son el mejor soporte para publicidad de todo tipo. Y tambi\u00e9n se han convertido en uno de los elementos destacados en marketing de contenidos. Pero \u00bfqu\u00e9 es lo que hace que funcionen? 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