{"id":23386,"date":"2018-02-22T13:58:17","date_gmt":"2018-02-22T12:58:17","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23386"},"modified":"2018-02-22T13:58:17","modified_gmt":"2018-02-22T12:58:17","slug":"coches-e-commerce","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/coches-e-commerce\/","title":{"rendered":"Coches e-commerce"},"content":{"rendered":"<p>En <strong>C<a href=\"http:\/\/creaerte.com\">reaerte<\/a><\/strong> nos damos cuenta de que la lista de <strong>objetos<\/strong> que se est\u00e1n convirtiendo en \u201c<strong>inteligentes<\/strong>\u201d es <strong>cada vez mayor<\/strong>. En los \u00faltimos a\u00f1os, la <strong>tecnolog\u00eda<\/strong> ha dotado de <strong>nuevas capacidades <\/strong>a multitud de elementos y herramientas de nuestra vida cotidiana. En esa lista poco a poco empiezan a aparecer los <strong>coches<\/strong>. Esto los convierte en un <strong>nuevo<\/strong> y <strong>potencial<\/strong> <strong>objetivo<\/strong> para la <strong>publicidad<\/strong> o, al menos, para <strong>conocer<\/strong> mucho <strong>mejor<\/strong> a los <strong>consumidores<\/strong> y ser m\u00e1s eficientes en la relaci\u00f3n que se establece con ellos.<\/p>\n<p>Lo cierto es que los coches llevan a\u00f1os ofreciendo informaci\u00f3n a sus clientes pero el escenario actual ha cambiado por dos razones:<\/p>\n<ul>\n<li>Cada vez <strong>hay m\u00e1s sensores<\/strong> y veh\u00edculos que recopilan y acumulan datos del conductor, sus trayectos, su forma de conducir&#8230;<\/li>\n<li>El <strong>potencial <\/strong>que ofrecen esos<strong> datos<\/strong> se ha convertido en una realidad que las empresas <strong>estudian<\/strong>, <strong>procesan<\/strong> y <strong>aplican<\/strong> en sus campa\u00f1as.<\/li>\n<\/ul>\n<p>El futuro podr\u00eda convertirse, por tanto, en un espacio en el que el <strong>coche fuese como nuestro ordenador<\/strong>, en el que <strong>mientras navegamos<\/strong> <strong>recibimos informaci\u00f3n<\/strong> promocional. De esta manera, el coche podr\u00eda hacer <strong>sugerencias<\/strong> sobre <strong>ofertas<\/strong> existentes en la ruta de viaje, como descuentos en la pizzer\u00eda de la esquina. Dichos <strong>mensajes<\/strong> ser\u00e1n, por supuesto, <strong>patrocinados y adaptados a cada persona<\/strong>.<\/p>\n<p>La idea est\u00e1 \u00edntimamente ligada con <strong>otra tendencia<\/strong> al alza en el mundo de los veh\u00edculos: el uso de <strong>pantallas<\/strong> interiores. Esto abre la <strong>oportunidad<\/strong> de convertirlos en un atractivo <strong>soporte<\/strong> de mensajes <strong>publicitarios<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Creaerte nos damos cuenta de que la lista de objetos que se est\u00e1n convirtiendo en \u201cinteligentes\u201d es cada vez mayor. En los \u00faltimos a\u00f1os, la tecnolog\u00eda ha dotado de nuevas capacidades a multitud de elementos y herramientas de nuestra vida cotidiana. En esa lista poco a poco empiezan a aparecer los coches. Esto los convierte en un nuevo y&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38,557],"tags":[],"class_list":["post-23386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","category-publicidad-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coches e-commerce - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/coches-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coches e-commerce - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En Creaerte nos damos cuenta de que la lista de objetos que se est\u00e1n convirtiendo en \u201cinteligentes\u201d es cada vez mayor. 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