{"id":23395,"date":"2018-02-26T12:46:28","date_gmt":"2018-02-26T11:46:28","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23395"},"modified":"2018-02-26T18:39:43","modified_gmt":"2018-02-26T17:39:43","slug":"neurosorpresas","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/neurosorpresas\/","title":{"rendered":"Neurosorpresas"},"content":{"rendered":"

Vivimos en la era de la informaci\u00f3n<\/strong>, donde las sorpresas son cada vez m\u00e1s escasas. Algo as\u00ed ocurre con el marketing<\/strong>. En estos tiempos de Big Data<\/strong> tenemos casi todo lo necesario para predecir<\/strong> qu\u00e9 reacci\u00f3n<\/strong> tendr\u00e1 el p\u00fablico <\/strong>respecto a un est\u00edmulo. Aun as\u00ed no debemos olvidar un factor clave<\/strong>, la<\/strong> sorpresa<\/strong>.<\/p>\n

Las sorpresas crean fuertes lazos<\/strong> emocionales<\/strong> en las relaciones personales pero, \u00bfy con las marcas? En Creaerte<\/strong><\/a> sabemos que esto puede ser una potente herramienta de<\/strong> marketing<\/strong> a trav\u00e9s del Neuromarketing<\/strong>:<\/p>\n

-Son adictivas<\/strong>: Estudios demuestran que estamos dise\u00f1ados<\/strong> para desear lo<\/strong> inesperado<\/strong>. Un ejemplo de modelo basado en esto es el de LootCrate<\/strong><\/a>, que ofrece cajas con contenidos exclusivos<\/strong>, m\u00e1s baratos<\/strong> y tem\u00e1ticos<\/strong>, pero que el comprador no conoce hasta que las recibe y las abre.<\/p>\n

-Pueden cambiar nuestro comportamiento<\/strong>: Hemos aprendido a no reaccionar a est\u00edmulos cotidianos<\/strong>, pero lo disruptivo<\/strong> nos llama la atenci\u00f3n. Un ejemplo fue el estreno de la quinta temporada de Los Soprano<\/strong><\/a>, que consisti\u00f3 en hacer circular taxis<\/strong> por Nueva York<\/strong> con un brazo colgando del maletero<\/strong>.<\/p>\n

-Intensifican las emociones<\/strong>: Cualquier emoci\u00f3n<\/strong> ser\u00e1 mayor si a\u00f1adimos algo inesperado<\/strong>. Si una fiesta nos agrada, una fiesta sorpresa nos hace felices. Destaca la web de moda Zappos<\/strong><\/a>, que se esfuerza por entregar sus productos antes de lo previsto y as\u00ed sorprender a sus clientes.<\/p>\n

En resumen, el factor sorpresa es esencial<\/strong> si se desea construir una relaci\u00f3n duradera<\/strong> con el cliente<\/strong>. Cuando le brindas al p\u00fablico o a un consumidor espec\u00edfico algo que no espera<\/strong> y que<\/strong> destaca<\/strong> entre la competencia, logras fidelizar al cliente<\/strong>.<\/p>\n

\"logo<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Vivimos en la era de la informaci\u00f3n, donde las sorpresas son cada vez m\u00e1s escasas. Algo as\u00ed ocurre con el marketing. En estos tiempos de Big Data tenemos casi todo lo necesario para predecir qu\u00e9 reacci\u00f3n tendr\u00e1 el p\u00fablico respecto a un est\u00edmulo. Aun as\u00ed no debemos olvidar un factor clave, la sorpresa. Las sorpresas crean fuertes lazos emocionales en…<\/p>\n","protected":false},"author":1,"featured_media":23396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1147,38,1349,322,323],"tags":[],"class_list":["post-23395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-2","category-marketing","category-neuromarketing","category-publicidad-emocional","category-street-marketing","has_thumb"],"yoast_head":"\nNeurosorpresas - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/neurosorpresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neurosorpresas - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Vivimos en la era de la informaci\u00f3n, donde las sorpresas son cada vez m\u00e1s escasas. Algo as\u00ed ocurre con el marketing. En estos tiempos de Big Data tenemos casi todo lo necesario para predecir qu\u00e9 reacci\u00f3n tendr\u00e1 el p\u00fablico respecto a un est\u00edmulo. Aun as\u00ed no debemos olvidar un factor clave, la sorpresa. 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