{"id":23468,"date":"2018-03-15T11:14:46","date_gmt":"2018-03-15T10:14:46","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23468"},"modified":"2018-03-15T11:15:16","modified_gmt":"2018-03-15T10:15:16","slug":"logotipos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/logotipos\/","title":{"rendered":"Logotipos"},"content":{"rendered":"<p>Hoy en <a href=\"http:\/\/creaerte.com\/\"><strong>Creaerte<\/strong><\/a> queremos matizar el concepto de \u2018logo\u2019 tan ampliamente utilizado. \u00daltimamente os hemos contado en <a href=\"http:\/\/www.creaerte.com\/live\/category\/cosecha-propia\/\"><strong>Cosecha propia<\/strong><\/a> varios casos de identidad corporativa. Pero en el d\u00eda a d\u00eda pueden surgir dudas respecto a los diferentes t\u00e9rminos que se utilizan.<\/p>\n<p><strong>Logotipo<\/strong>: consiste en un nombre con una tipograf\u00eda determinada. Un ejemplo de ello son las letras de Coca-Cola.<\/p>\n<p><strong>Isotipo<\/strong>: El isotipo es el s\u00edmbolo por el que reconocemos la marca, sin necesidad de texto o nombre, como pasa con el \u2018swoosh\u2019 de NIKE.<\/p>\n<p><strong>Imagotipo<\/strong>: Conjunta el s\u00edmbolo con el texto, logotipo m\u00e1s isotipo. Pueden funcionar de manera independiente, como Carrefour.<\/p>\n<p><strong>Isologo<\/strong>: Un imagotipo en el que texto y s\u00edmbolo son uno solo, por lo que no se pueden emplear por separado. Los escudos de Harley Davidson, Ford o Nissan son isologos.<\/p>\n<p><strong>Imagen<\/strong> <strong>corporativa<\/strong>: Es la proyecci\u00f3n que tenemos de la marca en nuestra mente. Es decir, todas las cosas con las que la relacionamos, sus valores y las sensaciones que provoca.<\/p>\n<p><strong>Identidad<\/strong> <strong>corporativa<\/strong>: Es el conjunto total de manifestaciones visuales de la marca. Engloba aspectos como la se\u00f1al\u00e9tica, la papeler\u00eda, la rotulaci\u00f3n, el merchandising o la comunicaci\u00f3n.<\/p>\n<p>Esperamos que estos conceptos b\u00e1sicos os sirvan de ayuda en el futuro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en Creaerte queremos matizar el concepto de \u2018logo\u2019 tan ampliamente utilizado. \u00daltimamente os hemos contado en Cosecha propia varios casos de identidad corporativa. Pero en el d\u00eda a d\u00eda pueden surgir dudas respecto a los diferentes t\u00e9rminos que se utilizan. Logotipo: consiste en un nombre con una tipograf\u00eda determinada. Un ejemplo de ello son las letras de Coca-Cola. Isotipo:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,42,1119,863,1129],"tags":[],"class_list":["post-23468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-diseno","category-identidad-corporativa-2","category-logotipos-2","category-marketing-de-contenidos-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logotipos - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/logotipos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logotipos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Hoy en Creaerte queremos matizar el concepto de \u2018logo\u2019 tan ampliamente utilizado. \u00daltimamente os hemos contado en Cosecha propia varios casos de identidad corporativa. Pero en el d\u00eda a d\u00eda pueden surgir dudas respecto a los diferentes t\u00e9rminos que se utilizan. Logotipo: consiste en un nombre con una tipograf\u00eda determinada. Un ejemplo de ello son las letras de Coca-Cola. Isotipo:...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/logotipos\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-15T10:14:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-15T10:15:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/logo-creaerte-BLOG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/logotipos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/logotipos\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Logotipos\",\"datePublished\":\"2018-03-15T10:14:46+00:00\",\"dateModified\":\"2018-03-15T10:15:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/logotipos\/\"},\"wordCount\":216,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/logotipos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/logo-creaerte-BLOG.jpg\",\"articleSection\":[\"Audiovisual\",\"comunicaci\u00f3n\",\"dise\u00f1o\",\"Identidad corporativa\",\"Logotipos\",\"Marketing de Contenidos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/logotipos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/logotipos\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/logotipos\/\",\"name\":\"Logotipos - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/logotipos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/logotipos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/logo-creaerte-BLOG.jpg\",\"datePublished\":\"2018-03-15T10:14:46+00:00\",\"dateModified\":\"2018-03-15T10:15:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/logotipos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/logotipos\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/logo-creaerte-BLOG.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/logo-creaerte-BLOG.jpg\",\"width\":817,\"height\":468},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Logotipos - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/logotipos\/","og_locale":"es_ES","og_type":"article","og_title":"Logotipos - creaerte.com","og_description":"Hoy en Creaerte queremos matizar el concepto de \u2018logo\u2019 tan ampliamente utilizado. \u00daltimamente os hemos contado en Cosecha propia varios casos de identidad corporativa. Pero en el d\u00eda a d\u00eda pueden surgir dudas respecto a los diferentes t\u00e9rminos que se utilizan. Logotipo: consiste en un nombre con una tipograf\u00eda determinada. Un ejemplo de ello son las letras de Coca-Cola. Isotipo:...","og_url":"https:\/\/www.creaerte.com\/live\/logotipos\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2018-03-15T10:14:46+00:00","article_modified_time":"2018-03-15T10:15:16+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/logo-creaerte-BLOG.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/logotipos\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/logotipos\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Logotipos","datePublished":"2018-03-15T10:14:46+00:00","dateModified":"2018-03-15T10:15:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/logotipos\/"},"wordCount":216,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/logotipos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/logo-creaerte-BLOG.jpg","articleSection":["Audiovisual","comunicaci\u00f3n","dise\u00f1o","Identidad corporativa","Logotipos","Marketing de Contenidos"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/logotipos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/logotipos\/","url":"https:\/\/www.creaerte.com\/live\/logotipos\/","name":"Logotipos - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/logotipos\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/logotipos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/logo-creaerte-BLOG.jpg","datePublished":"2018-03-15T10:14:46+00:00","dateModified":"2018-03-15T10:15:16+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/logotipos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/logotipos\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/logo-creaerte-BLOG.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/logo-creaerte-BLOG.jpg","width":817,"height":468},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=23468"}],"version-history":[{"count":1,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23468\/revisions"}],"predecessor-version":[{"id":23470,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23468\/revisions\/23470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/23469"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=23468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=23468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=23468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}