{"id":23478,"date":"2018-03-20T12:44:56","date_gmt":"2018-03-20T11:44:56","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23478"},"modified":"2018-03-20T12:47:23","modified_gmt":"2018-03-20T11:47:23","slug":"publicidad-para-reir","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/publicidad-para-reir\/","title":{"rendered":"Publicidad para re\u00edr"},"content":{"rendered":"<p><strong>El humor en la publicidad <\/strong>viene de lejos. De hecho, parece que <strong>antes \u00e9ramos m\u00e1s propensos a usarlo<\/strong>. Cuando la televisi\u00f3n empez\u00f3 a reinar en los hogares, esta dio algunos de los mejores momentos a la audiencia, \u00e1vida de olvidar sufrimiento y recibir sentimiento.<\/p>\n<p>Campa\u00f1as como las de<a href=\"https:\/\/www.youtube.com\/watch?v=tMg017jUpbk\" target=\"_blank\"><strong> At\u00fan Calvo<\/strong><\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=-fUyrEF9ekU\" target=\"_blank\"><strong>Euskaltel<\/strong><\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=MOGkwLStcaI\" target=\"_blank\"><strong>Coca-Cola<\/strong><\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=CV6BBrufUYE\" target=\"_blank\"><strong>Shandy<\/strong><\/a> o <a href=\"https:\/\/www.youtube.com\/watch?v=6zJ5DSS1m_M\" target=\"_blank\"><strong>Campofr\u00edo<\/strong><\/a> usaron la ocurrencia, la gracia o la iron\u00eda. Y por eso mismo dejaron huella.<\/p>\n<p>Hoy en d\u00eda es un factor<strong> en peligro de extinci\u00f3n<\/strong>. En parte por la <strong>censura social <\/strong>o la autoimpuesta, por <strong>no atreverse a arriesgar<\/strong> o por el temor al \u201cqu\u00e9 dir\u00e1n\u201d.<\/p>\n<p>Aunque no todo son malas noticias ya que existe un evento que premia esos anuncios capaces de sacarnos una sonrisa, el <a href=\"http:\/\/www.smilefestival.net\/\" target=\"_blank\"><strong>Smile Festival<\/strong><\/a>.<\/p>\n<p>Su <strong>octava edici\u00f3n,<\/strong> que este a\u00f1o tiene lugar el<strong> 22 de marzo en el Ateneo de Madrid<\/strong>, re\u00fane a <strong>los creativos m\u00e1s destacados del panorama<\/strong> <strong>publicitario<\/strong>, poniendo de relieve el valor de las mejores campa\u00f1as con ese toque de humor \u00fanico.<\/p>\n<p>Este recurso es una de las formas m\u00e1s eficaces de<strong> comunicar ideas<\/strong>, <strong>consolidar la imagen de marca y<\/strong>, sobre todo,<strong> aumentar la notoriedad<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El humor en la publicidad viene de lejos. De hecho, parece que antes \u00e9ramos m\u00e1s propensos a usarlo. Cuando la televisi\u00f3n empez\u00f3 a reinar en los hogares, esta dio algunos de los mejores momentos a la audiencia, \u00e1vida de olvidar sufrimiento y recibir sentimiento. Campa\u00f1as como las de At\u00fan Calvo, Euskaltel, Coca-Cola, Shandy o Campofr\u00edo usaron la ocurrencia, la gracia&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38,345,557,324],"tags":[],"class_list":["post-23478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","category-premios-publicidad","category-publicidad-2","category-publicidad-con-humor","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad para re\u00edr - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/publicidad-para-reir\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad para re\u00edr - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El humor en la publicidad viene de lejos. De hecho, parece que antes \u00e9ramos m\u00e1s propensos a usarlo. Cuando la televisi\u00f3n empez\u00f3 a reinar en los hogares, esta dio algunos de los mejores momentos a la audiencia, \u00e1vida de olvidar sufrimiento y recibir sentimiento. Campa\u00f1as como las de At\u00fan Calvo, Euskaltel, Coca-Cola, Shandy o Campofr\u00edo usaron la ocurrencia, la gracia...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/publicidad-para-reir\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-20T11:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-20T11:47:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/180320_Creaerte_Publicidad-Smile-Festival.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/publicidad-para-reir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/publicidad-para-reir\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Publicidad para re\u00edr\",\"datePublished\":\"2018-03-20T11:44:56+00:00\",\"dateModified\":\"2018-03-20T11:47:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/publicidad-para-reir\/\"},\"wordCount\":205,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/publicidad-para-reir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/03\/180320_Creaerte_Publicidad-Smile-Festival.jpg\",\"articleSection\":[\"comunicaci\u00f3n\",\"marketing\",\"premios publicidad\",\"Publicidad\",\"Publicidad con Humor\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/publicidad-para-reir\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/publicidad-para-reir\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/publicidad-para-reir\/\",\"name\":\"Publicidad para re\u00edr - 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