{"id":23551,"date":"2018-04-10T12:08:21","date_gmt":"2018-04-10T11:08:21","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23551"},"modified":"2018-04-10T12:08:21","modified_gmt":"2018-04-10T11:08:21","slug":"escritura-persuasiva","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/escritura-persuasiva\/","title":{"rendered":"Escritura persuasiva"},"content":{"rendered":"<p>La redacci\u00f3n constituye una parte fundamental de la comunicaci\u00f3n. No en vano es el principal medio para transmitir informaci\u00f3n. Es por ello que en el marketing de contenidos es necesario una figura que domine esta disciplina y le aporte un valor a\u00f1adido. Esta figura es la del <strong>Copywriter<\/strong>.<\/p>\n<p>Pero \u00bfqu\u00e9 relaci\u00f3n hay entre marketing de contenidos y Copywriting?<\/p>\n<p>El primero pretende crear contenidos \u00fanicos, personalizados y de valor para atraer a la audiencia; el segundo usa una t\u00e9cnica de escritura cuyo fin es que el lector realice una acci\u00f3n espec\u00edfica.<\/p>\n<p>El Copywriting es en resumidas cuentas \u201c<strong>escritura persuasiva<\/strong>\u201d, una herramienta poderosa para el marketing que busca aumentar la atracci\u00f3n por nuestros productos o servicios. Porque siendo honestos, no es tanto persuadir como <strong>acentuar las bondades<\/strong>.<\/p>\n<p>Por lo tanto, si quieres cerrar una venta, crear una base de datos de nuevos clientes o simplemente que compartan en las redes sociales tus contenidos, vas a necesitar captar la atenci\u00f3n y conectar con la gente para que act\u00faen como quieres. Es la hora del marketing de contenidos y el copywriting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La redacci\u00f3n constituye una parte fundamental de la comunicaci\u00f3n. No en vano es el principal medio para transmitir informaci\u00f3n. Es por ello que en el marketing de contenidos es necesario una figura que domine esta disciplina y le aporte un valor a\u00f1adido. Esta figura es la del Copywriter. Pero \u00bfqu\u00e9 relaci\u00f3n hay entre marketing de contenidos y Copywriting? El primero&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1350,38,1129,557],"tags":[],"class_list":["post-23551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-creatividad","category-marketing","category-marketing-de-contenidos-2","category-publicidad-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Escritura persuasiva - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/escritura-persuasiva\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Escritura persuasiva - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La redacci\u00f3n constituye una parte fundamental de la comunicaci\u00f3n. No en vano es el principal medio para transmitir informaci\u00f3n. Es por ello que en el marketing de contenidos es necesario una figura que domine esta disciplina y le aporte un valor a\u00f1adido. Esta figura es la del Copywriter. Pero \u00bfqu\u00e9 relaci\u00f3n hay entre marketing de contenidos y Copywriting? 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