{"id":23575,"date":"2018-04-16T12:47:33","date_gmt":"2018-04-16T11:47:33","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23575"},"modified":"2018-04-16T12:52:46","modified_gmt":"2018-04-16T11:52:46","slug":"la-creatividad-moderna","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-creatividad-moderna\/","title":{"rendered":"La \u201ccreatividad\u201d moderna"},"content":{"rendered":"<p><strong>Banksy<\/strong> es uno de los artistas callejeros m\u00e1s conocidos del mundo. Su <strong>obra multidisciplinar<\/strong> abarca desde pintadas y esculturas a la decoraci\u00f3n completa de un hotel. A pesar de esto, es principalmente conocido por sus <strong>estarcidos<\/strong>. Gracias a esta sencilla t\u00e9cnica de dibujo a trav\u00e9s de una plantilla recortada manda un mensaje, generalmente de cr\u00edtica social, que ha sido calificado de \u201c<strong>original y revolucionario<\/strong>\u201d.<\/p>\n<p>En ocasiones es dif\u00edcil separar la creatividad del\u00a0<strong>apropiacionismo<\/strong> ya que el primer mensaje que <strong>llega al gran p\u00fablico<\/strong> es dado por v\u00e1lido y original, como ocurre con las \u2018<a href=\"http:\/\/www.creaerte.com\/live\/category\/desinformacion\/\">fake news<\/a>\u2019. Banksy reconoci\u00f3 en una entrevista que cada vez que cre\u00eda haber pintado algo ligeramente original, se daba cuenta de que <strong>Blek le Rat<\/strong> lo hab\u00eda hecho mejor 20 a\u00f1os antes.<\/p>\n<p>De todas formas, su figura destaca m\u00e1s como <strong>empresario y experto en marketing<\/strong> que como \u201cartista original\u201d y por esto ha sido comparado con <strong>Damien Hirst<\/strong> o <strong>Jeff Koons.<\/strong> En <a href=\"http:\/\/creaerte.com\/index.html\"><strong>Creaerte<\/strong><\/a> ya dedicamos un art\u00edculo a su obra \u201c<a href=\"http:\/\/www.creaerte.com\/live\/banksy-street-marketing\/\">Sirens of the lambs<\/a>\u201d de street marketing.<\/p>\n<p>Ser <strong>efectivamente creativo<\/strong> es una tarea complicada pero, a trav\u00e9s de una buena estrategia de marketing, se puede calar en el imaginario colectivo con un mayor alcance y <strong>generando valor<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23581\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180416_Creaerte_Banksy.jpg\" alt=\"180416_Creaerte_Banksy\" width=\"817\" height=\"468\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180416_Creaerte_Banksy.jpg 817w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180416_Creaerte_Banksy-384x220.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180416_Creaerte_Banksy-768x440.jpg 768w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180416_Creaerte_Banksy-624x357.jpg 624w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180416_Creaerte_Banksy-600x344.jpg 600w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banksy es uno de los artistas callejeros m\u00e1s conocidos del mundo. Su obra multidisciplinar abarca desde pintadas y esculturas a la decoraci\u00f3n completa de un hotel. A pesar de esto, es principalmente conocido por sus estarcidos. Gracias a esta sencilla t\u00e9cnica de dibujo a trav\u00e9s de una plantilla recortada manda un mensaje, generalmente de cr\u00edtica social, que ha sido calificado&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1350,1357,38],"tags":[],"class_list":["post-23575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-creatividad","category-creativos-y-creatividad","category-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La \u201ccreatividad\u201d moderna - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-creatividad-moderna\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La \u201ccreatividad\u201d moderna - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Banksy es uno de los artistas callejeros m\u00e1s conocidos del mundo. Su obra multidisciplinar abarca desde pintadas y esculturas a la decoraci\u00f3n completa de un hotel. A pesar de esto, es principalmente conocido por sus estarcidos. Gracias a esta sencilla t\u00e9cnica de dibujo a trav\u00e9s de una plantilla recortada manda un mensaje, generalmente de cr\u00edtica social, que ha sido calificado...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-creatividad-moderna\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-16T11:47:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-16T11:52:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180416_Creaerte_Banksy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-creatividad-moderna\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-creatividad-moderna\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La \u201ccreatividad\u201d moderna\",\"datePublished\":\"2018-04-16T11:47:33+00:00\",\"dateModified\":\"2018-04-16T11:52:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-creatividad-moderna\/\"},\"wordCount\":216,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-creatividad-moderna\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180416_Creaerte_Banksy.jpg\",\"articleSection\":[\"comunicaci\u00f3n\",\"creatividad\",\"Creativos y creatividad\",\"marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-creatividad-moderna\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-creatividad-moderna\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-creatividad-moderna\/\",\"name\":\"La \u201ccreatividad\u201d moderna - 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