{"id":23584,"date":"2018-04-17T12:13:17","date_gmt":"2018-04-17T11:13:17","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23584"},"modified":"2018-04-17T12:13:17","modified_gmt":"2018-04-17T11:13:17","slug":"marketing-golpe-verso","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/","title":{"rendered":"Marketing a golpe de verso"},"content":{"rendered":"<p><strong>La poes\u00eda<\/strong>, por lo menos en las \u00faltimas d\u00e9cadas, no ha sido un g\u00e9nero literario que influya masivamente en el p\u00fablico o que desempe\u00f1e una atracci\u00f3n general. Sin embargo, a trav\u00e9s de distintos <strong>medios y redes sociales<\/strong> s\u00ed que ha encontrado un nicho; principalmente de la mano de \u2018influencers\u2019 como <a href=\"https:\/\/www.youtube.com\/channel\/UCaNv3W4jg5DxjHg__ZNj_GQ\"><strong>Alejandra Mart\u00ednez<\/strong><\/a> o <a href=\"https:\/\/www.youtube.com\/user\/loretosesma\"><strong>Loreto Sesma<\/strong><\/a>, cuya fama se ha forjado a golpe de versos.<\/p>\n<p>Puede que para los m\u00e1s <strong>puristas de la l\u00edrica<\/strong> este \u2018boom\u2019 de poetas sea un sacrilegio, pero lo cierto es que su \u00e9xito demuestra que el impacto de las redes sociales en las audiencias es grande. Se est\u00e1n <strong>cambiando las reglas del juego<\/strong> del mismo modo que se crean nuevos <strong>c\u00f3digos de comunicaci\u00f3n<\/strong> entre un lado y otro del mensaje social.<\/p>\n<p>Todo esto supone una oportunidad que las marcas no deben pasar por alto. De hecho, algunas como <a href=\"https:\/\/www.youtube.com\/watch?v=9tucY7Jhhs4\"><strong>Microsoft <\/strong><\/a>ya empiezan a usarla en sus spots.<\/p>\n<p>La poes\u00eda les permite posicionarse entre la audiencia de un modo m\u00e1s expresivo y aut\u00e9ntico. Es hora de lanzarse a la conquista po\u00e9tica e integrarla en las <strong>estrategias de marketing<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La poes\u00eda, por lo menos en las \u00faltimas d\u00e9cadas, no ha sido un g\u00e9nero literario que influya masivamente en el p\u00fablico o que desempe\u00f1e una atracci\u00f3n general. Sin embargo, a trav\u00e9s de distintos medios y redes sociales s\u00ed que ha encontrado un nicho; principalmente de la mano de \u2018influencers\u2019 como Alejandra Mart\u00ednez o Loreto Sesma, cuya fama se ha forjado&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,38,1129,557,1104],"tags":[],"class_list":["post-23584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-marketing","category-marketing-de-contenidos-2","category-publicidad-2","category-social-media-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing a golpe de verso - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing a golpe de verso - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La poes\u00eda, por lo menos en las \u00faltimas d\u00e9cadas, no ha sido un g\u00e9nero literario que influya masivamente en el p\u00fablico o que desempe\u00f1e una atracci\u00f3n general. Sin embargo, a trav\u00e9s de distintos medios y redes sociales s\u00ed que ha encontrado un nicho; principalmente de la mano de \u2018influencers\u2019 como Alejandra Mart\u00ednez o Loreto Sesma, cuya fama se ha forjado...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-17T11:13:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180417_Creaerte_Publicidad-poetica.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Marketing a golpe de verso\",\"datePublished\":\"2018-04-17T11:13:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/\"},\"wordCount\":202,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180417_Creaerte_Publicidad-poetica.jpg\",\"articleSection\":[\"Audiovisual\",\"comunicaci\u00f3n\",\"marketing\",\"Marketing de Contenidos\",\"Publicidad\",\"Social Media\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/\",\"name\":\"Marketing a golpe de verso - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180417_Creaerte_Publicidad-poetica.jpg\",\"datePublished\":\"2018-04-17T11:13:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180417_Creaerte_Publicidad-poetica.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180417_Creaerte_Publicidad-poetica.jpg\",\"width\":817,\"height\":468},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing a golpe de verso - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing a golpe de verso - creaerte.com","og_description":"La poes\u00eda, por lo menos en las \u00faltimas d\u00e9cadas, no ha sido un g\u00e9nero literario que influya masivamente en el p\u00fablico o que desempe\u00f1e una atracci\u00f3n general. Sin embargo, a trav\u00e9s de distintos medios y redes sociales s\u00ed que ha encontrado un nicho; principalmente de la mano de \u2018influencers\u2019 como Alejandra Mart\u00ednez o Loreto Sesma, cuya fama se ha forjado...","og_url":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2018-04-17T11:13:17+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180417_Creaerte_Publicidad-poetica.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Marketing a golpe de verso","datePublished":"2018-04-17T11:13:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/"},"wordCount":202,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180417_Creaerte_Publicidad-poetica.jpg","articleSection":["Audiovisual","comunicaci\u00f3n","marketing","Marketing de Contenidos","Publicidad","Social Media"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/","url":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/","name":"Marketing a golpe de verso - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180417_Creaerte_Publicidad-poetica.jpg","datePublished":"2018-04-17T11:13:17+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/marketing-golpe-verso\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180417_Creaerte_Publicidad-poetica.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180417_Creaerte_Publicidad-poetica.jpg","width":817,"height":468},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=23584"}],"version-history":[{"count":1,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23584\/revisions"}],"predecessor-version":[{"id":23586,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23584\/revisions\/23586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/23585"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=23584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=23584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=23584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}