{"id":23602,"date":"2018-04-24T13:04:38","date_gmt":"2018-04-24T12:04:38","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23602"},"modified":"2018-04-24T13:05:28","modified_gmt":"2018-04-24T12:05:28","slug":"marketing-influencers-13","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-influencers-13\/","title":{"rendered":"Marketing de \u2018influencers\u2019 (1\/3)"},"content":{"rendered":"<p>El <strong>marketing de contenidos<\/strong> ha crecido de forma exponencial en los \u00faltimos a\u00f1os y evoluciona constantemente. En la actualidad, el verdadero protagonista es el \u201c<strong>marketing de influencers<\/strong>\u201d. Las compa\u00f1\u00edas buscan el apoyo de estos comunicadores para <strong>crear contenidos de calidad \u00fatiles para los consumidores<\/strong>.<\/p>\n<p>Igual que suced\u00eda en el pasado con deportistas famosos o actores, esta generaci\u00f3n de consumidores <strong>conf\u00eda m\u00e1s en los <\/strong>\u2018<strong>influencers<\/strong>\u2019. Estas personas han conseguido una notable <strong>relevancia en las redes sociales<\/strong>, aglutinando varios miles de seguidores. Esta presencia no solo se traduce en alcance sino que transmiten a los usuarios <strong>cercan\u00eda<\/strong> y <strong>credibilidad <\/strong>con respecto a ciertos temas. Desde videojuegos a moda, son <strong>los gur\u00fas de los tiempos modernos<\/strong> y las marcas los convierten en sus abanderados.<\/p>\n<p>De todas formas, si se pretende invertir en ellos, hay que tener cuidado. En ocasiones los seguidores, las visitas y los \u201cme gusta\u201d <strong>son comprados y no generan un tr\u00e1fico real<\/strong>. Todos ellos impactan a su audiencia pero es importante conocer cu\u00e1l es el entorno sobre el que queremos influir. Para ello <strong>Creaerte<\/strong> te da las claves en esta nueva <strong>miniserie<\/strong> de marketing de contenidos.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23604\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180424_Creaerte_insertar.jpg\" alt=\"180424_Creaerte_insertar\" width=\"1400\" height=\"1400\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180424_Creaerte_insertar.jpg 1400w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180424_Creaerte_insertar-300x300.jpg 300w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180424_Creaerte_insertar-384x384.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180424_Creaerte_insertar-768x768.jpg 768w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180424_Creaerte_insertar-1024x1024.jpg 1024w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/04\/180424_Creaerte_insertar-624x624.jpg 624w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing de contenidos ha crecido de forma exponencial en los \u00faltimos a\u00f1os y evoluciona constantemente. En la actualidad, el verdadero protagonista es el \u201cmarketing de influencers\u201d. Las compa\u00f1\u00edas buscan el apoyo de estos comunicadores para crear contenidos de calidad \u00fatiles para los consumidores. Igual que suced\u00eda en el pasado con deportistas famosos o actores, esta generaci\u00f3n de consumidores conf\u00eda&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1129,1358,1282,1354,1104],"tags":[],"class_list":["post-23602","post","type-post","status-publish","format-standard","hentry","category-comunicacion","category-marketing-de-contenidos-2","category-marketing-de-influencers","category-marketing-digital","category-miniseries","category-social-media-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de \u2018influencers\u2019 (1\/3) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-influencers-13\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de \u2018influencers\u2019 (1\/3) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El marketing de contenidos ha crecido de forma exponencial en los \u00faltimos a\u00f1os y evoluciona constantemente. En la actualidad, el verdadero protagonista es el \u201cmarketing de influencers\u201d. Las compa\u00f1\u00edas buscan el apoyo de estos comunicadores para crear contenidos de calidad \u00fatiles para los consumidores. 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