{"id":23640,"date":"2018-05-03T12:43:34","date_gmt":"2018-05-03T11:43:34","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23640"},"modified":"2018-05-03T12:43:34","modified_gmt":"2018-05-03T11:43:34","slug":"marketing-influencers-23","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-influencers-23\/","title":{"rendered":"Marketing de &#8216;influencers&#8217; (2\/3)"},"content":{"rendered":"<p>Las diferentes <strong>redes sociales<\/strong> que existen se dirigen a p\u00fablicos objetivos distintos. Cada una de ellas tiene un lenguaje que debemos conocer y ofrece una serie de ventajas que debemos saber aprovechar. En cada red existen \u2018<strong>influencers<\/strong>\u2019 destacados e incluso especializados en temas concretos. Por esto, es importante saber a qu\u00e9 segmento nos queremos dirigir. <strong>Youtube<\/strong> para creadores y consumidores de contenido, <strong>Instagram<\/strong> para el p\u00fablico m\u00e1s joven, <strong>Twitter<\/strong> favorece una interacci\u00f3n directa y personal entre empresa y usuario\u2026<\/p>\n<p>Sin embargo, como dijimos en el post anterior, es vital investigar al \u2018influencer\u2019 y descubrir si<strong> el impacto de seguidores es real<\/strong>. Es complicado, pero no imposible, diferenciar el alcance org\u00e1nico del comprado y las cuentas autom\u00e1ticas (bots). Determinar este dato permitir\u00e1 conocer m\u00e1s a los clientes potenciales que recibir\u00e1n el mensaje publicitario y, de esta manera, adecuarlo a ellos: lugar de procedencia, intereses, confianza en el emisor, etc.<\/p>\n<p>Con esto podremos identificar a <strong>los influencers m\u00e1s adecuados<\/strong> para nuestro producto o servicio. M\u00e1s tarde definiremos los <strong>indicadores de rendimiento<\/strong> para <strong>analizar los resultados <\/strong>obtenidos y as\u00ed controlaremos que nuestro \u2018influencer\u2019 est\u00e9 <strong>cumpliendo su misi\u00f3n<\/strong>.<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23642\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers-INSTA.png\" alt=\"influencers INSTA\" width=\"2800\" height=\"2800\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers-INSTA.png 2800w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers-INSTA-300x300.png 300w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers-INSTA-384x384.png 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers-INSTA-768x768.png 768w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers-INSTA-1024x1024.png 1024w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers-INSTA-624x624.png 624w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las diferentes redes sociales que existen se dirigen a p\u00fablicos objetivos distintos. Cada una de ellas tiene un lenguaje que debemos conocer y ofrece una serie de ventajas que debemos saber aprovechar. En cada red existen \u2018influencers\u2019 destacados e incluso especializados en temas concretos. Por esto, es importante saber a qu\u00e9 segmento nos queremos dirigir. Youtube para creadores y consumidores&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1129,1358,1282,1354,1104],"tags":[],"class_list":["post-23640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing-de-contenidos-2","category-marketing-de-influencers","category-marketing-digital","category-miniseries","category-social-media-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de &#039;influencers&#039; (2\/3) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-influencers-23\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de &#039;influencers&#039; (2\/3) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Las diferentes redes sociales que existen se dirigen a p\u00fablicos objetivos distintos. Cada una de ellas tiene un lenguaje que debemos conocer y ofrece una serie de ventajas que debemos saber aprovechar. En cada red existen \u2018influencers\u2019 destacados e incluso especializados en temas concretos. Por esto, es importante saber a qu\u00e9 segmento nos queremos dirigir. 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