{"id":23659,"date":"2018-05-08T16:14:15","date_gmt":"2018-05-08T15:14:15","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23659"},"modified":"2018-05-08T16:14:15","modified_gmt":"2018-05-08T15:14:15","slug":"marketing-influencers-33","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-influencers-33\/","title":{"rendered":"Marketing de &#8216;influencers&#8217; (3\/3)"},"content":{"rendered":"<p>En <a href=\"http:\/\/creaerte.com\/\"><strong>Creaerte<\/strong><\/a>\u00a0repasamos algunas claves para el<strong>\u00a0\u00e9xito en la comunicaci\u00f3n con \u2018influencers\u2019<\/strong>. Hoy terminamos esta <a href=\"http:\/\/www.creaerte.com\/live\/category\/miniseries\/\">miniserie<\/a> tratando la relaci\u00f3n entre estos l\u00edderes de opini\u00f3n y las marcas.<\/p>\n<p>Esta nueva tendencia de marketing puede ser muy fruct\u00edfera para ambas partes pero, como cualquier otra <strong>campa\u00f1a, <\/strong>debe tener un <strong>plan estrat\u00e9gico<\/strong> previo. Hay que tener en cuenta que, normalmente, estas personas <strong>no son profesionales de la comunicaci\u00f3n<\/strong>, sino que se han posicionado como comunicadores y referentes entre su p\u00fablico por los contenidos que crean. De esta manera, la marca debe <strong>ofrecerles formaci\u00f3n continua<\/strong> para que aborden nuestro producto o servicio sabiendo todo lo necesario sobre \u00e9l.<\/p>\n<p>Tambi\u00e9n es importante conocer el <strong>estilo personal<\/strong> del \u2018influencer\u2019 y que el mensaje publicitario pueda adaptarse a su discurso de forma natural. Ser\u00eda un error intentar cambiar su forma de comunicar para ajustarse a nuestro producto. Se debe<strong> mantener la esencia y autenticidad<\/strong> del creador de contenidos si queremos tener la<strong> repercusi\u00f3n y veracidad <\/strong>que pretendemos en la audiencia.<\/p>\n<p>En resumen, la relaci\u00f3n entre marca e \u2018influencer\u2019 debe ser estrecha, consiguiendo la <strong>mayor vinculaci\u00f3n posible<\/strong> entre ambos. Se debe crear un <strong>mensaje conjunto sin perder la personalidad<\/strong> que hace \u00fanico a nuestro comunicador.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23661\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers3.png\" alt=\"influencers3\" width=\"2800\" height=\"2800\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers3.png 2800w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers3-300x300.png 300w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers3-384x384.png 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers3-768x768.png 768w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers3-1024x1024.png 1024w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/05\/influencers3-624x624.png 624w\" sizes=\"(max-width: 2800px) 100vw, 2800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Creaerte\u00a0repasamos algunas claves para el\u00a0\u00e9xito en la comunicaci\u00f3n con \u2018influencers\u2019. Hoy terminamos esta miniserie tratando la relaci\u00f3n entre estos l\u00edderes de opini\u00f3n y las marcas. Esta nueva tendencia de marketing puede ser muy fruct\u00edfera para ambas partes pero, como cualquier otra campa\u00f1a, debe tener un plan estrat\u00e9gico previo. Hay que tener en cuenta que, normalmente, estas personas no son&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1358,1282,1354,1104],"tags":[],"class_list":["post-23659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing-de-influencers","category-marketing-digital","category-miniseries","category-social-media-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de &#039;influencers&#039; (3\/3) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-influencers-33\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing de &#039;influencers&#039; (3\/3) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En Creaerte\u00a0repasamos algunas claves para el\u00a0\u00e9xito en la comunicaci\u00f3n con \u2018influencers\u2019. 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