{"id":23680,"date":"2018-05-15T13:00:11","date_gmt":"2018-05-15T12:00:11","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23680"},"modified":"2018-05-15T13:00:11","modified_gmt":"2018-05-15T12:00:11","slug":"la-presencia-marca-la-vida-cotidiana","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-presencia-marca-la-vida-cotidiana\/","title":{"rendered":"La presencia de tu marca en la vida cotidiana"},"content":{"rendered":"

Ayer hablamos sobre c\u00f3mo en los a\u00f1os \u201970, George Lucas<\/strong><\/a> consigui\u00f3 trasladar sus historias de la gran pantalla a la vida cotidiana gracias al hoy denominado \u2018merchandising<\/strong>\u2019. Su aportaci\u00f3n a la industria es evidente y consigui\u00f3 expandir los universos que creaba al imaginario popular<\/strong>. Por ejemplo, a partir de Star Wars<\/strong> se pudo jugar con los protagonistas de las pel\u00edculas, desayunar en tazas con su cara, llevar los libros en la mochila oficial\u2026<\/p>\n

A partir de este momento se cre\u00f3 un nuevo escenario para la publicidad y el marketing<\/strong>. El objetivo de las pel\u00edculas y marcas pas\u00f3 a ser el de generar el mayor beneficio<\/strong> en todas las divisiones posibles. De esta manera, se multiplicaron los productos y los soportes de venta. Los regalos promocionales son b\u00e1sicos porque posicionan<\/strong> a las marcas en la mente del consumidor, crean imagen de marca<\/strong> y aumentan su notoriedad y alcance<\/strong>.<\/p>\n

En Creaerte<\/strong> tenemos una amplia experiencia en la creaci\u00f3n de este tipo de regalos. As\u00ed, hemos desarrollado dise\u00f1os para bol\u00edgrafos<\/strong><\/a>, llaveros<\/strong><\/a> o hasta parasoles<\/strong><\/a>. Tambi\u00e9n es de destacar nuestro propio almanaque<\/strong><\/a>, que nos lleva acompa\u00f1ando 20 a\u00f1os. Este \u2018merchandising\u2019 crea experiencias que acompa\u00f1an a las personas en su d\u00eda a d\u00eda. \u00bfPuede haber algo mejor?<\/p>\n","protected":false},"excerpt":{"rendered":"

Ayer hablamos sobre c\u00f3mo en los a\u00f1os \u201970, George Lucas consigui\u00f3 trasladar sus historias de la gran pantalla a la vida cotidiana gracias al hoy denominado \u2018merchandising\u2019. Su aportaci\u00f3n a la industria es evidente y consigui\u00f3 expandir los universos que creaba al imaginario popular. Por ejemplo, a partir de Star Wars se pudo jugar con los protagonistas de las pel\u00edculas,…<\/p>\n","protected":false},"author":1,"featured_media":23682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,42,1119,1129,557],"tags":[],"class_list":["post-23680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-diseno","category-identidad-corporativa-2","category-marketing-de-contenidos-2","category-publicidad-2","has_thumb"],"yoast_head":"\nLa presencia de tu marca en la vida cotidiana - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-presencia-marca-la-vida-cotidiana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La presencia de tu marca en la vida cotidiana - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Ayer hablamos sobre c\u00f3mo en los a\u00f1os \u201970, George Lucas consigui\u00f3 trasladar sus historias de la gran pantalla a la vida cotidiana gracias al hoy denominado \u2018merchandising\u2019. Su aportaci\u00f3n a la industria es evidente y consigui\u00f3 expandir los universos que creaba al imaginario popular. 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