{"id":23885,"date":"2018-07-03T12:58:55","date_gmt":"2018-07-03T11:58:55","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23885"},"modified":"2018-07-03T12:58:55","modified_gmt":"2018-07-03T11:58:55","slug":"marketing-inspiracional","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-inspiracional\/","title":{"rendered":"Marketing inspiracional"},"content":{"rendered":"<p>En el pasado, la <strong>publicidad<\/strong> se centraba simplemente en <strong>narrar las ventajas de un producto frente a los otros<\/strong>. B\u00e1sicamente buscaba destacar dentro del sector por sus <strong>cualidades propias<\/strong>. M\u00e1s tarde, con el aumento de competencia y la similitud de la oferta, <strong>posicionarse<\/strong> depend\u00eda de <strong>la relaci\u00f3n calidad\/precio<\/strong>, de <strong>la presencia<\/strong> <strong>en los establecimientos y los medios<\/strong> y, con suerte, de que algunas personas divulgaran tus propiedades mediante <strong>el boca-oreja<\/strong>. Pero luego lleg\u00f3 el <strong>marketing emocional<\/strong>.<\/p>\n<p>El \u2018<strong>engagement<\/strong>\u2019 es la <strong>clave <\/strong>en la <strong>actualidad<\/strong>. Se traduce literalmente como \u201c<strong>compromiso<\/strong>\u201d pero representa el <strong>v\u00ednculo emocional <\/strong>que el p\u00fablico crea con una marca. A trav\u00e9s de este tipo de marketing se generan <strong>relaciones duraderas basadas en la confianza y la comunicaci\u00f3n<\/strong>. Se persigue conectar con las personas y convertirlas en <strong>clientes fieles<\/strong> que incluso defiendan nuestra marca.<\/p>\n<p>Un paso m\u00e1s all\u00e1 est\u00e1 el \u2018<strong>inspirational marketing<\/strong>\u2018 o <strong>marketing inspirador<\/strong>. Este pretende, sin hablar del producto, alcanzar al p\u00fablico a trav\u00e9s de sus sue\u00f1os y metas. <strong>Infunde ideales y valores aspiracionales en el p\u00fablico, <\/strong>fomentando el crecimiento personal y un prop\u00f3sito de vida. Un caso de \u00e9xito, y adem\u00e1s viral, fue el de <strong>Always<\/strong> y su <strong>#ComoNi\u00f1a<\/strong>.<\/p>\n<p>&nbsp;<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/s82iF2ew-yk\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el pasado, la publicidad se centraba simplemente en narrar las ventajas de un producto frente a los otros. B\u00e1sicamente buscaba destacar dentro del sector por sus cualidades propias. M\u00e1s tarde, con el aumento de competencia y la similitud de la oferta, posicionarse depend\u00eda de la relaci\u00f3n calidad\/precio, de la presencia en los establecimientos y los medios y, con suerte,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,38,1129,557,322,153],"tags":[],"class_list":["post-23885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-marketing","category-marketing-de-contenidos-2","category-publicidad-2","category-publicidad-emocional","category-viral","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing inspiracional - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-inspiracional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing inspiracional - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En el pasado, la publicidad se centraba simplemente en narrar las ventajas de un producto frente a los otros. 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