{"id":23907,"date":"2018-07-10T13:07:42","date_gmt":"2018-07-10T12:07:42","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23907"},"modified":"2018-07-10T13:07:42","modified_gmt":"2018-07-10T12:07:42","slug":"marketing-una-vaca","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-una-vaca\/","title":{"rendered":"\u00bfEl marketing de una vaca?"},"content":{"rendered":"<p>El <strong>marketing<\/strong> es una actividad que, como cualquier <strong>ciencia<\/strong>, no deja de <strong>avanzar<\/strong>. En esta <strong>evoluci\u00f3n<\/strong> algunas <strong>estrategias<\/strong> han quedado relativamente <strong>obsoletas<\/strong> y han sido <strong>reemplazadas <\/strong>por visiones m\u00e1s acordes al presente, mientras que otras se han <strong>ampliado y actualizado<\/strong>.<\/p>\n<p>Por eso hay <strong>m\u00e1ximas de la mercadotecnia<\/strong> que han llegado a nuestros d\u00edas, como la propia definici\u00f3n que hizo <strong>Philip Kotler<\/strong> o su teor\u00eda de \u201c<strong>las cuatro P del marketing mix<\/strong>\u201d. Hoy d\u00eda cada profesor, autor, incluso cada empresa, tiene una <strong>teor\u00eda diferente<\/strong> sobre cu\u00e1ntas \u201cP\u201d hay que considerar para <strong>triunfar con una campa\u00f1a<\/strong>. As\u00ed se han ido a\u00f1adiendo nuevas y ahora se consideran <strong>m\u00e1s de 20 diferentes<\/strong>. Hoy os queremos contar una de las m\u00e1s originales y efectivas: <strong>la P de Vaca P\u00farpura<\/strong>.<\/p>\n<p>Este s\u00edmil de <strong>Seth Godin<\/strong> explica que existen muchas vacas iguales que no tienen nada de relevante, pero que una vaca p\u00farpura nos <strong>llamar\u00eda poderosamente la atenci\u00f3n<\/strong>. Es una <strong>estrategia a poner en pr\u00e1ctica<\/strong> para crear una <strong>diferenciaci\u00f3n<\/strong> dentro de cualquier campa\u00f1a, conseguir <strong>m\u00e1s trascendencia <\/strong>y que<strong> merezca la pena fijarse en tu producto o servicio<\/strong>. Es el <strong>marketing extraordinario<\/strong>.<\/p>\n<p>La pregunta es evidente, \u00bfquieres ser una vaca m\u00e1s o una <strong>Vaca P\u00farpura<\/strong>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing es una actividad que, como cualquier ciencia, no deja de avanzar. En esta evoluci\u00f3n algunas estrategias han quedado relativamente obsoletas y han sido reemplazadas por visiones m\u00e1s acordes al presente, mientras que otras se han ampliado y actualizado. Por eso hay m\u00e1ximas de la mercadotecnia que han llegado a nuestros d\u00edas, como la propia definici\u00f3n que hizo Philip&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,38,1129,1360],"tags":[],"class_list":["post-23907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content","category-marketing","category-marketing-de-contenidos-2","category-metodologias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfEl marketing de una vaca? - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-una-vaca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEl marketing de una vaca? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El marketing es una actividad que, como cualquier ciencia, no deja de avanzar. En esta evoluci\u00f3n algunas estrategias han quedado relativamente obsoletas y han sido reemplazadas por visiones m\u00e1s acordes al presente, mientras que otras se han ampliado y actualizado. 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