{"id":23945,"date":"2018-07-20T13:42:51","date_gmt":"2018-07-20T12:42:51","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23945"},"modified":"2018-07-20T13:42:51","modified_gmt":"2018-07-20T12:42:51","slug":"marketing-estival","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-estival\/","title":{"rendered":"Marketing estival"},"content":{"rendered":"<p>La <strong>canci\u00f3n del verano<\/strong> es un fen\u00f3meno que nos acompa\u00f1a cada temporada estival. Las <strong>claves <\/strong>suelen ser los <strong>estribillos pegadizos<\/strong> y <strong>ritmos bailongos<\/strong>. A pesar de haber firmes candidatos, este a\u00f1o parece no haber una <strong>banda sonora oficial ligada al calor<\/strong>.<\/p>\n<p>En cualquier caso, no siempre se produce la <strong>unanimidad y repercusi\u00f3n internacional<\/strong> que tuvo <strong><em>Despacito<\/em> <\/strong>el a\u00f1o pasado. Pero desde <strong><em>La Barbacoa<\/em><\/strong> al <strong><em>Aserej\u00e9<\/em><\/strong> las <strong>grandes marcas <\/strong>siempre quieren sumarse al tren de los \u2018hits\u2019. Por ejemplo, <strong>Air Europa<\/strong> bautiz\u00f3 con el nombre \u201c<strong>Los del R\u00edo<\/strong>\u201d a uno de sus aviones, en una <strong>campa\u00f1a de marketing internacional<\/strong> en honor a su obra culmen, <strong><em>La Macarena<\/em><\/strong>, que al igual que <strong>Creaerte<\/strong> cumple ya <strong>25 a\u00f1os<\/strong>.<\/p>\n<p>Otro caso es <strong>Estrella Damm<\/strong> con su <strong>spot veraniego<\/strong> que no busca el \u2018temazo\u2019 de turno, <strong>su marketing consiste en crearlo<\/strong>. Ahora rescatan su apote\u00f3sico <strong><em>Summercat<\/em> <\/strong>de Billy The Vision And The Dancers, el \u201c<strong>Tonight<\/strong>,<strong> tonight<\/strong>\u201d que nos acompa\u00f1\u00f3 en 2009.<\/p>\n<p>No sabemos si habr\u00e1 <strong>canci\u00f3n oficial del verano 2018<\/strong>, pero sin duda los temas de otros a\u00f1os <strong>nos siguen haciendo bailar<\/strong>.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/L3vr2wE1R4Y\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La canci\u00f3n del verano es un fen\u00f3meno que nos acompa\u00f1a cada temporada estival. Las claves suelen ser los estribillos pegadizos y ritmos bailongos. A pesar de haber firmes candidatos, este a\u00f1o parece no haber una banda sonora oficial ligada al calor. En cualquier caso, no siempre se produce la unanimidad y repercusi\u00f3n internacional que tuvo Despacito el a\u00f1o pasado. Pero&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,1350,38,285,1353],"tags":[],"class_list":["post-23945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-creatividad","category-marketing","category-musica-de-anuncio","category-musica-y-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing estival - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-estival\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing estival - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La canci\u00f3n del verano es un fen\u00f3meno que nos acompa\u00f1a cada temporada estival. Las claves suelen ser los estribillos pegadizos y ritmos bailongos. A pesar de haber firmes candidatos, este a\u00f1o parece no haber una banda sonora oficial ligada al calor. En cualquier caso, no siempre se produce la unanimidad y repercusi\u00f3n internacional que tuvo Despacito el a\u00f1o pasado. 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