{"id":23955,"date":"2018-07-24T13:59:32","date_gmt":"2018-07-24T12:59:32","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23955"},"modified":"2018-07-24T13:59:32","modified_gmt":"2018-07-24T12:59:32","slug":"las-p-del-marketing-16","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/","title":{"rendered":"Las \u201cP\u201d del marketing  (1\/6)"},"content":{"rendered":"<p>Hoy os traemos una de <strong>las claves del marketing<\/strong>, <strong>demostrada y utilizada<\/strong> desde sus or\u00edgenes en los a\u00f1os \u201960. Son parte esencial de cualquier <strong>estrategia<\/strong> para cubrir el mayor n\u00famero de aspectos a considerar. Se trata de un <strong>concepto muy amplio que ha evolucionado<\/strong> con los a\u00f1os, pero las denominadas <strong>4P del marketing<\/strong> siguen vigentes en la actualidad.<\/p>\n<p>La <strong>idea original<\/strong> sale del libro llamado <strong><em>Basic Marketing<\/em><\/strong>, del cual existen ya m\u00e1s de <strong>16 ediciones<\/strong> y que ha sido traducido al espa\u00f1ol como <em>Comercializaci\u00f3n. Un enfoque global<\/em> del profesor <strong>E. Jerome McCarthy<\/strong> creando el concepto de <strong>marketing mix<\/strong>.<\/p>\n<p>A partir de entonces, la idea ha sido ampliamente <strong>difundida<\/strong>,<strong> ampliada y reinterpretada<\/strong> por su colega <strong>Philip Kotler<\/strong>, conocido como el padre del marketing moderno. Es mundialmente famosa su <strong>definici\u00f3n de marketing<\/strong>: \u201cLa mercadotecnia es un <strong>proceso social y administrativo<\/strong> mediante el cual grupos e individuos <strong>obtienen lo que necesitan y desean<\/strong> a trav\u00e9s de generar, ofrecer e intercambiar <strong>productos de valor<\/strong> con sus iguales\u201d.<\/p>\n<p><strong>Creaerte<\/strong> te trae en esta <strong>nueva miniserie<\/strong> las <strong>4P del Marketing<\/strong>, con una <strong>explicaci\u00f3n de cada una de ellas<\/strong> y un <strong>repaso por las nuevas tendencias<\/strong> como las \u201c<strong>5P<\/strong>\u201d, las \u201c<strong>7P<\/strong>\u201d o incluso las \u201c<strong>30P del Marketing<\/strong>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy os traemos una de las claves del marketing, demostrada y utilizada desde sus or\u00edgenes en los a\u00f1os \u201960. Son parte esencial de cualquier estrategia para cubrir el mayor n\u00famero de aspectos a considerar. Se trata de un concepto muy amplio que ha evolucionado con los a\u00f1os, pero las denominadas 4P del marketing siguen vigentes en la actualidad. La idea&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1129,1360,1354,1361],"tags":[],"class_list":["post-23955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-de-contenidos-2","category-metodologias","category-miniseries","category-p-de-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las \u201cP\u201d del marketing (1\/6) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las \u201cP\u201d del marketing (1\/6) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Hoy os traemos una de las claves del marketing, demostrada y utilizada desde sus or\u00edgenes en los a\u00f1os \u201960. Son parte esencial de cualquier estrategia para cubrir el mayor n\u00famero de aspectos a considerar. Se trata de un concepto muy amplio que ha evolucionado con los a\u00f1os, pero las denominadas 4P del marketing siguen vigentes en la actualidad. La idea...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-24T12:59:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/MARKETING.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Las \u201cP\u201d del marketing (1\/6)\",\"datePublished\":\"2018-07-24T12:59:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/\"},\"wordCount\":212,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/MARKETING.jpg\",\"articleSection\":[\"marketing\",\"Marketing de Contenidos\",\"Metodolog\u00edas\",\"Miniseries\",\"P de Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/\",\"name\":\"Las \u201cP\u201d del marketing (1\/6) - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/MARKETING.jpg\",\"datePublished\":\"2018-07-24T12:59:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/MARKETING.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/MARKETING.jpg\",\"width\":817,\"height\":468},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las \u201cP\u201d del marketing (1\/6) - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/","og_locale":"es_ES","og_type":"article","og_title":"Las \u201cP\u201d del marketing (1\/6) - creaerte.com","og_description":"Hoy os traemos una de las claves del marketing, demostrada y utilizada desde sus or\u00edgenes en los a\u00f1os \u201960. Son parte esencial de cualquier estrategia para cubrir el mayor n\u00famero de aspectos a considerar. Se trata de un concepto muy amplio que ha evolucionado con los a\u00f1os, pero las denominadas 4P del marketing siguen vigentes en la actualidad. La idea...","og_url":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2018-07-24T12:59:32+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/MARKETING.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Las \u201cP\u201d del marketing (1\/6)","datePublished":"2018-07-24T12:59:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/"},"wordCount":212,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/MARKETING.jpg","articleSection":["marketing","Marketing de Contenidos","Metodolog\u00edas","Miniseries","P de Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/","url":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/","name":"Las \u201cP\u201d del marketing (1\/6) - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/MARKETING.jpg","datePublished":"2018-07-24T12:59:32+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-16\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/MARKETING.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/MARKETING.jpg","width":817,"height":468},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=23955"}],"version-history":[{"count":1,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23955\/revisions"}],"predecessor-version":[{"id":23957,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23955\/revisions\/23957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/23956"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=23955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=23955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=23955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}