{"id":23958,"date":"2018-07-25T13:23:30","date_gmt":"2018-07-25T12:23:30","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23958"},"modified":"2018-07-26T07:13:40","modified_gmt":"2018-07-26T06:13:40","slug":"tradicion-modernidad-corporatividad","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/tradicion-modernidad-corporatividad\/","title":{"rendered":"Tradici\u00f3n, modernidad y corporatividad"},"content":{"rendered":"<p>El uso de la <strong>papeler\u00eda corporativa <\/strong>comenz\u00f3 hace tiempo y sigue totalmente vigente. A principios del siglo XX\u00a0la compa\u00f1\u00eda <strong>AEG <\/strong>ya usaba un <strong>dise\u00f1o homog\u00e9neo<\/strong> para todos sus documentos. A d\u00eda de hoy es casi un deber, para cualquier empresa que se precie, tener esto en cuenta.<\/p>\n<p>Mucho antes, 500 a\u00f1os atr\u00e1s, se construy\u00f3 en <strong>C\u00e1ceres <\/strong>el <strong>Castillo de la Arguijuela<\/strong> <strong>de Abajo<\/strong>, reconvertido ahora en un <strong>moderno complejo hostelero<\/strong>. Conserva y respeta la piedra, pero con una concepci\u00f3n <strong>contempor\u00e1nea<\/strong> <strong>y adecuada a este patrimonio <\/strong>que est\u00e1 considerado <strong>Bien de Inter\u00e9s Cultural<\/strong>.<\/p>\n<p>Bajo estas premisas <strong>Creaerte<\/strong>\u00a0dise\u00f1\u00f3 una <strong>identidad corporativa <\/strong>que qued\u00f3 reflejada en toda su <strong>papeler\u00eda<\/strong>, desde la <strong>publicidad impresa<\/strong> a las <strong>carpetas o el men\u00fa<\/strong>. Combina esa <strong>visi\u00f3n actual<\/strong>, con unos marcos para fotos con <strong>trazos desiguales<\/strong>, con la nobleza <strong>m\u00e1s tradicional<\/strong> de las <strong>fuentes caligr\u00e1ficas<\/strong> tipo g\u00f3tico.<\/p>\n<p>De este modo se define un\u00a0<strong>manual de identidad corporativa<\/strong> respetando la <strong>personalidad<\/strong> y el <strong>esp\u00edritu empresarial<\/strong>. Por eso, cualquier <strong>pieza de la papeler\u00eda<\/strong> debe ser una <strong>traducci\u00f3n gr\u00e1fica que simbolice<\/strong>\u00a0<strong>y represente a la entidad<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23960\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-1.jpg\" alt=\"180725_Creaerte_Castillo-1\" width=\"817\" height=\"468\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-1.jpg 817w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-1-384x220.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-1-768x440.jpg 768w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-1-624x357.jpg 624w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-23961\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-4.jpg\" alt=\"180725_Creaerte_Castillo-4\" width=\"817\" height=\"468\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-4.jpg 817w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-4-384x220.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-4-768x440.jpg 768w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-4-624x357.jpg 624w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-23962\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-5.jpg\" alt=\"180725_Creaerte_Castillo-5\" width=\"817\" height=\"468\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-5.jpg 817w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-5-384x220.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-5-768x440.jpg 768w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/07\/180725_Creaerte_Castillo-5-624x357.jpg 624w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El uso de la papeler\u00eda corporativa comenz\u00f3 hace tiempo y sigue totalmente vigente. A principios del siglo XX\u00a0la compa\u00f1\u00eda AEG ya usaba un dise\u00f1o homog\u00e9neo para todos sus documentos. A d\u00eda de hoy es casi un deber, para cualquier empresa que se precie, tener esto en cuenta. Mucho antes, 500 a\u00f1os atr\u00e1s, se construy\u00f3 en C\u00e1ceres el Castillo de la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[319,42,1359,499,1119,346],"tags":[],"class_list":["post-23958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosecha-propia","category-diseno","category-diseno-grafico","category-extremadura-2","category-identidad-corporativa-2","category-publicidad-grafica-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tradici\u00f3n, modernidad y corporatividad - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/tradicion-modernidad-corporatividad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tradici\u00f3n, modernidad y corporatividad - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El uso de la papeler\u00eda corporativa comenz\u00f3 hace tiempo y sigue totalmente vigente. 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