{"id":23982,"date":"2018-07-31T12:54:55","date_gmt":"2018-07-31T11:54:55","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23982"},"modified":"2018-07-31T12:54:55","modified_gmt":"2018-07-31T11:54:55","slug":"las-p-del-marketing-26","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-26\/","title":{"rendered":"Las \u201dP\u201d del marketing (2\/6)"},"content":{"rendered":"<p>En <strong>Creaerte<\/strong> comenzamos esta <strong>miniserie<\/strong> analizando la primera \u201cP\u201d del <strong>marketing<\/strong>: el <strong>Producto<\/strong>, eje fundamental sobre el que gira cualquier campa\u00f1a.<\/p>\n<p>Se considera producto a un <strong>bien o servicio<\/strong> que la <strong>oferta <\/strong>ofrece a la <strong>demanda<\/strong>. A pesar de que se pueden <strong>clasificar de muchas maneras<\/strong>, su fin siempre debe ser el de <strong>satisfacer una necesidad<\/strong>.<\/p>\n<p>A trav\u00e9s del an\u00e1lisis de sus <strong>atributos y beneficios<\/strong> podremos adaptar el resto de las \u201cP\u201d que tengamos en cuenta para nuestra <strong>estrategia de marketing mix<\/strong>. Estas se ver\u00e1n condicionadas por el <strong>tipo de producto<\/strong>. Por eso se tienen en cuenta varios niveles, desde los m\u00e1s <strong>b\u00e1sicos y esenciales<\/strong>, a proyectos futuros de <strong>productos potenciales<\/strong>.<\/p>\n<p>Tener un <strong>buen producto<\/strong> no tiene porqu\u00e9 ser <strong>garant\u00eda de \u00e9xito<\/strong>. Por ello es necesario que una vez que est\u00e9 definido <strong>completemos nuestro plan de acciones<\/strong> con otras \u201cP\u201d desarrolladas a ra\u00edz de \u00e9l.<\/p>\n<p>Por todo esto podemos considerar que <strong>el Producto es el porqu\u00e9 y el para qu\u00e9 del marketing<\/strong>, y que ajustar el resto de factores de nuestro plan de marketing dependen de \u00e9l.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Creaerte comenzamos esta miniserie analizando la primera \u201cP\u201d del marketing: el Producto, eje fundamental sobre el que gira cualquier campa\u00f1a. Se considera producto a un bien o servicio que la oferta ofrece a la demanda. A pesar de que se pueden clasificar de muchas maneras, su fin siempre debe ser el de satisfacer una necesidad. A trav\u00e9s del an\u00e1lisis&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1129,1360,1354,1361],"tags":[],"class_list":["post-23982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-de-contenidos-2","category-metodologias","category-miniseries","category-p-de-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las \u201dP\u201d del marketing (2\/6) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-26\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las \u201dP\u201d del marketing (2\/6) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En Creaerte comenzamos esta miniserie analizando la primera \u201cP\u201d del marketing: el Producto, eje fundamental sobre el que gira cualquier campa\u00f1a. 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