{"id":23999,"date":"2018-08-06T13:20:41","date_gmt":"2018-08-06T12:20:41","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=23999"},"modified":"2018-08-06T13:20:41","modified_gmt":"2018-08-06T12:20:41","slug":"metodologia-expandir-mejorar-idea","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/","title":{"rendered":"Metodolog\u00eda para expandir y mejorar tu idea"},"content":{"rendered":"<p>El m\u00e9todo <strong>SCAMPER<\/strong> es una <strong>t\u00e9cnica de creatividad<\/strong> ideada por <strong>Bob Eberlee. <\/strong>El nombre de esta <strong>t\u00e9cnica creativa grupal<\/strong> es un acr\u00f3nimo formado por las palabras<strong> Sustituir<\/strong>,<strong> Combinar<\/strong>,<strong> Adaptar<\/strong>,<strong> Modificar<\/strong>,<strong> Proponer<\/strong>,<strong> Eliminar y Reordenar<\/strong>. Permite que una persona sea capaz de enfrentarse a un problema de forma <strong>innovadora<\/strong>,<strong> original y completamente diferente<\/strong> aumentando las perspectivas.<\/p>\n<p>Se basa en un principio: <strong>activar el pensamiento creativo<\/strong> mediante <strong>t\u00e9cnicas mnemot\u00e9cnicas<\/strong> que facilitan la asociaci\u00f3n de ideas, realizando esquemas mentales y ejercicios sistem\u00e1ticos. Para ello, se emplean<strong> una serie de preguntas relacionadas<\/strong> y, gracias a las respuestas, obtendremos nuevas ideas.<\/p>\n<p><strong>SUSTITUIR<\/strong> \u00bfQu\u00e9 podemos sustituir o cambiar para lograr esta serie de objetivos? \u00bfQu\u00e9 pasa si sustituimos?<\/p>\n<p><strong>COMBINAR <\/strong>\u00bfSe pueden combinar varios aspectos para unificarlos? \u00bfPuedo mezclar dos o tres distintos?<\/p>\n<p><strong>ADAPTAR<\/strong> \u00bfPuedo adaptarme a otro mercado o p\u00fablico objetivo? \u00bfPuedo adaptarme a esta nueva ley, norma o principio?<\/p>\n<p><strong>MODIFICAR<\/strong> \u00bfPuedo mejorar la experiencia del cliente modificando alguna caracter\u00edstica? \u00bfQu\u00e9 puedo modificar para mejorar esto?<\/p>\n<p><strong>PROPONER<\/strong> \u00bfPuedo usar esto para otra campa\u00f1a? \u00bfPuede usarse por otro tipo de usuario?<\/p>\n<p><strong>ELIMINAR <\/strong>\u00bfQu\u00e9 pasar\u00eda si eliminamos este elemento? \u00bfQu\u00e9 elimino para que sea m\u00e1s peque\u00f1o, m\u00e1s sencillo o m\u00e1s barato?<\/p>\n<p><strong>REORDENAR <\/strong>\u00bfPuedo reordenar a los trabajadores en distintos departamentos para mejorar el rendimiento? \u00bfPuedo reordenar las fechas de entregas sin causar problemas?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e9todo SCAMPER es una t\u00e9cnica de creatividad ideada por Bob Eberlee. El nombre de esta t\u00e9cnica creativa grupal es un acr\u00f3nimo formado por las palabras Sustituir, Combinar, Adaptar, Modificar, Proponer, Eliminar y Reordenar. Permite que una persona sea capaz de enfrentarse a un problema de forma innovadora, original y completamente diferente aumentando las perspectivas. Se basa en un principio:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1350,1357,42,1360],"tags":[],"class_list":["post-23999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","category-creativos-y-creatividad","category-diseno","category-metodologias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metodolog\u00eda para expandir y mejorar tu idea - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metodolog\u00eda para expandir y mejorar tu idea - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El m\u00e9todo SCAMPER es una t\u00e9cnica de creatividad ideada por Bob Eberlee. El nombre de esta t\u00e9cnica creativa grupal es un acr\u00f3nimo formado por las palabras Sustituir, Combinar, Adaptar, Modificar, Proponer, Eliminar y Reordenar. Permite que una persona sea capaz de enfrentarse a un problema de forma innovadora, original y completamente diferente aumentando las perspectivas. Se basa en un principio:...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-06T12:20:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/portada-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Metodolog\u00eda para expandir y mejorar tu idea\",\"datePublished\":\"2018-08-06T12:20:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/\"},\"wordCount\":239,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/portada-post.jpg\",\"articleSection\":[\"creatividad\",\"Creativos y creatividad\",\"dise\u00f1o\",\"Metodolog\u00edas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/\",\"name\":\"Metodolog\u00eda para expandir y mejorar tu idea - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/portada-post.jpg\",\"datePublished\":\"2018-08-06T12:20:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/portada-post.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/portada-post.jpg\",\"width\":817,\"height\":468},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Metodolog\u00eda para expandir y mejorar tu idea - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/","og_locale":"es_ES","og_type":"article","og_title":"Metodolog\u00eda para expandir y mejorar tu idea - creaerte.com","og_description":"El m\u00e9todo SCAMPER es una t\u00e9cnica de creatividad ideada por Bob Eberlee. El nombre de esta t\u00e9cnica creativa grupal es un acr\u00f3nimo formado por las palabras Sustituir, Combinar, Adaptar, Modificar, Proponer, Eliminar y Reordenar. Permite que una persona sea capaz de enfrentarse a un problema de forma innovadora, original y completamente diferente aumentando las perspectivas. Se basa en un principio:...","og_url":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2018-08-06T12:20:41+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/portada-post.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Metodolog\u00eda para expandir y mejorar tu idea","datePublished":"2018-08-06T12:20:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/"},"wordCount":239,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/portada-post.jpg","articleSection":["creatividad","Creativos y creatividad","dise\u00f1o","Metodolog\u00edas"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/","url":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/","name":"Metodolog\u00eda para expandir y mejorar tu idea - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/portada-post.jpg","datePublished":"2018-08-06T12:20:41+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/metodologia-expandir-mejorar-idea\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/portada-post.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/portada-post.jpg","width":817,"height":468},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=23999"}],"version-history":[{"count":1,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23999\/revisions"}],"predecessor-version":[{"id":24001,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/23999\/revisions\/24001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/24000"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=23999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=23999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=23999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}