{"id":24005,"date":"2018-08-07T12:49:06","date_gmt":"2018-08-07T11:49:06","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24005"},"modified":"2018-08-07T12:59:26","modified_gmt":"2018-08-07T11:59:26","slug":"las-p-del-marketing-36_","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/","title":{"rendered":"Las \u201cP\u201d del marketing (3\/6)"},"content":{"rendered":"<p>En el post anterior hablamos sobre el <a href=\"http:\/\/www.creaerte.com\/live\/las-p-del-marketing-26\/\"><strong>Producto<\/strong><\/a> como el eje sobre el que gira cualquier <strong>campa\u00f1a de marketing<\/strong>. Una vez tengamos bien definido nuestro producto pasamos a la siguiente \u201cP\u201d: el <strong>Precio<\/strong>.<\/p>\n<p>El precio es la <strong>cantidad monetaria<\/strong> necesaria para <strong>obtener el producto<\/strong> realizando una <strong>transacci\u00f3n<\/strong>. Para poder determinar esa cuant\u00eda dependeremos de muchos factores que son estudiados en <strong>econom\u00eda<\/strong>. Pero el importe final no var\u00eda solo con el <strong>coste<\/strong>, el margen de <strong>beneficio<\/strong>\u2026 sino que tambi\u00e9n cuentan aspectos subjetivos como los <strong>valores de la marca<\/strong>, la <strong>percepci\u00f3n del cliente<\/strong> o el <strong>sentimiento de pertenencia<\/strong>. Todos ellos son clave y suman el llamado <strong>valor a\u00f1adido<\/strong>.<\/p>\n<p>Desde el marketing hay que analizar a la <strong>competencia<\/strong> y el <strong>sector<\/strong>, los <strong>objetivos <\/strong>propios, la <strong>respuesta del mercado<\/strong> y la <strong>rotaci\u00f3n de stock<\/strong> entre otros muchos par\u00e1metros para conseguir una buena <strong>pol\u00edtica de precios<\/strong>. Adem\u00e1s, las <strong>promociones y descuentos<\/strong> son algunas estrategias que hay que saber manejar para <strong>optimizar resultados<\/strong>. Gracias a ello podremos hacer una <strong>gesti\u00f3n adecuada<\/strong> y <strong>generar beneficios<\/strong>.<\/p>\n<p>\u00bfSabes ya de qu\u00e9 hablaremos en la pr\u00f3xima entrega de <a href=\"http:\/\/www.creaerte.com\/live\/category\/p-de-marketing\/\"><strong>Las \u201cP\u201d del marketing<\/strong><\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el post anterior hablamos sobre el Producto como el eje sobre el que gira cualquier campa\u00f1a de marketing. Una vez tengamos bien definido nuestro producto pasamos a la siguiente \u201cP\u201d: el Precio. El precio es la cantidad monetaria necesaria para obtener el producto realizando una transacci\u00f3n. Para poder determinar esa cuant\u00eda dependeremos de muchos factores que son estudiados en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1129,1360,1354,1361],"tags":[],"class_list":["post-24005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-de-contenidos-2","category-metodologias","category-miniseries","category-p-de-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las \u201cP\u201d del marketing (3\/6) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las \u201cP\u201d del marketing (3\/6) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En el post anterior hablamos sobre el Producto como el eje sobre el que gira cualquier campa\u00f1a de marketing. Una vez tengamos bien definido nuestro producto pasamos a la siguiente \u201cP\u201d: el Precio. El precio es la cantidad monetaria necesaria para obtener el producto realizando una transacci\u00f3n. Para poder determinar esa cuant\u00eda dependeremos de muchos factores que son estudiados en...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-07T11:49:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-07T11:59:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGPrecio-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Las \u201cP\u201d del marketing (3\/6)\",\"datePublished\":\"2018-08-07T11:49:06+00:00\",\"dateModified\":\"2018-08-07T11:59:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/\"},\"wordCount\":200,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGPrecio-1.jpg\",\"articleSection\":[\"marketing\",\"Marketing de Contenidos\",\"Metodolog\u00edas\",\"Miniseries\",\"P de Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/\",\"name\":\"Las \u201cP\u201d del marketing (3\/6) - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGPrecio-1.jpg\",\"datePublished\":\"2018-08-07T11:49:06+00:00\",\"dateModified\":\"2018-08-07T11:59:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGPrecio-1.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGPrecio-1.jpg\",\"width\":817,\"height\":468},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las \u201cP\u201d del marketing (3\/6) - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/","og_locale":"es_ES","og_type":"article","og_title":"Las \u201cP\u201d del marketing (3\/6) - creaerte.com","og_description":"En el post anterior hablamos sobre el Producto como el eje sobre el que gira cualquier campa\u00f1a de marketing. Una vez tengamos bien definido nuestro producto pasamos a la siguiente \u201cP\u201d: el Precio. El precio es la cantidad monetaria necesaria para obtener el producto realizando una transacci\u00f3n. Para poder determinar esa cuant\u00eda dependeremos de muchos factores que son estudiados en...","og_url":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2018-08-07T11:49:06+00:00","article_modified_time":"2018-08-07T11:59:26+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGPrecio-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Las \u201cP\u201d del marketing (3\/6)","datePublished":"2018-08-07T11:49:06+00:00","dateModified":"2018-08-07T11:59:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/"},"wordCount":200,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGPrecio-1.jpg","articleSection":["marketing","Marketing de Contenidos","Metodolog\u00edas","Miniseries","P de Marketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/","url":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/","name":"Las \u201cP\u201d del marketing (3\/6) - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGPrecio-1.jpg","datePublished":"2018-08-07T11:49:06+00:00","dateModified":"2018-08-07T11:59:26+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-36_\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGPrecio-1.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGPrecio-1.jpg","width":817,"height":468},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/24005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=24005"}],"version-history":[{"count":1,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/24005\/revisions"}],"predecessor-version":[{"id":24007,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/24005\/revisions\/24007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/24006"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=24005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=24005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=24005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}