{"id":24018,"date":"2018-08-10T12:37:07","date_gmt":"2018-08-10T11:37:07","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24018"},"modified":"2018-08-10T12:37:07","modified_gmt":"2018-08-10T11:37:07","slug":"modo-campana","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/modo-campana\/","title":{"rendered":"Modo campa\u00f1a"},"content":{"rendered":"<p>Las <strong>campa\u00f1as de marketing<\/strong> de algunos <strong>videojuegos<\/strong> han evolucionado hasta convertirse en piezas <strong>audiovisuales<\/strong> muy cuidadas. Normalmente combinan lo <strong>\u00e9pico <\/strong>de la acci\u00f3n y la trama con una <strong>banda sonora espectacular<\/strong>. Adem\u00e1s, aprovechan esa <strong>conexi\u00f3n con el p\u00fablico<\/strong> que ha sentido en primera persona lo que es estar en la piel de los <strong>protagonistas<\/strong> al manejarlos.<\/p>\n<p>Los <strong>trailers cinem\u00e1ticos<\/strong> consisten en v\u00eddeos que no corresponden al propio <strong>juego<\/strong>, sino creaciones especiales para <strong>fragmentos narrativos<\/strong> o <strong>promoci\u00f3n<\/strong>. Entre ellos, una saga destaca especialmente: <strong><em>Assassin\u2019s Creed<\/em><\/strong>. A pesar de haber tenido ediciones mejores y peores seg\u00fan la cr\u00edtica, sus desarrolladores, <strong>Ubisoft<\/strong>, pueden jactarse de la espectacularidad de sus <strong>campa\u00f1as publicitarias<\/strong> en todas sus ediciones.<\/p>\n<p>Cabe destacar el lanzamiento de <strong><em>Assassin\u2019s Creed: Revelations<\/em><\/strong>. La canci\u00f3n <em>Iron<\/em> de <strong>Woodkid<\/strong> pone <strong>banda sonora<\/strong> al v\u00eddeo protagonizado por <strong>Ezio Auditore<\/strong> en su b\u00fasqueda de respuestas. La campa\u00f1a para <strong><em>Assassin\u2019s Creed: Unity<\/em><\/strong>, que inclu\u00eda la versi\u00f3n de <strong>Lorde<\/strong> de la canci\u00f3n <em>Everybody Wants To Rule The World<\/em>, tambi\u00e9n entusiasm\u00f3 al p\u00fablico. En ambas campa\u00f1as las <strong>bandas sonoras<\/strong> jugaron un <strong>papel determinante<\/strong>.<\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/HP0F4f2q7pc\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p><iframe width=\"817\" height=\"468\" src=\"https:\/\/www.youtube.com\/embed\/rH634tJuwOw\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as de marketing de algunos videojuegos han evolucionado hasta convertirse en piezas audiovisuales muy cuidadas. Normalmente combinan lo \u00e9pico de la acci\u00f3n y la trama con una banda sonora espectacular. Adem\u00e1s, aprovechan esa conexi\u00f3n con el p\u00fablico que ha sentido en primera persona lo que es estar en la piel de los protagonistas al manejarlos. Los trailers cinem\u00e1ticos consisten&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,1282,285,1353,1061,778],"tags":[],"class_list":["post-24018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-marketing-digital","category-musica-de-anuncio","category-musica-y-publicidad","category-video-online","category-videojuegos","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modo campa\u00f1a - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/modo-campana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modo campa\u00f1a - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Las campa\u00f1as de marketing de algunos videojuegos han evolucionado hasta convertirse en piezas audiovisuales muy cuidadas. Normalmente combinan lo \u00e9pico de la acci\u00f3n y la trama con una banda sonora espectacular. Adem\u00e1s, aprovechan esa conexi\u00f3n con el p\u00fablico que ha sentido en primera persona lo que es estar en la piel de los protagonistas al manejarlos. 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