{"id":24028,"date":"2018-08-14T11:22:52","date_gmt":"2018-08-14T10:22:52","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24028"},"modified":"2018-08-14T11:22:52","modified_gmt":"2018-08-14T10:22:52","slug":"las-p-del-marketing-46","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-46\/","title":{"rendered":"Las \u201cP\u201d del marketing (4\/6)"},"content":{"rendered":"<p>Para<strong> completar una venta <\/strong>no basta con tener un buen <strong>producto o servicio<\/strong> a un <strong>precio <\/strong>adecuado. Adem\u00e1s, hay que tener un plan para conducirlo hasta el cliente. Es aqu\u00ed donde entra la <strong>distribuci\u00f3n<\/strong>, en ingl\u00e9s conocida como \u2018placement\u2019.<\/p>\n<p>La <strong>distribuci\u00f3n<\/strong> se entiende como la <strong>forma en la cual un bien o servicio llegar\u00e1 desde la empresa a las manos del consumidor final<\/strong>. Es pr\u00e1cticamente imposible que un fabricante alcance de forma individual todas las tiendas. Por eso, hay que<strong> desplazar el producto o servicio <\/strong>hacia los puntos de<strong> comercializaci\u00f3n<\/strong>, para que lleguen a los<strong> consumidores finales<\/strong>.<\/p>\n<p>Es importante que, para seleccionar el <strong>medio conveniente<\/strong>, tengamos en cuenta otros aspectos como el<strong> precio <\/strong>o la capacidad de adaptarse a los<strong> cambios<\/strong> <strong>del mercado<\/strong>.<\/p>\n<p><strong>No existe un \u00fanico emplazamiento<\/strong>, ni tampoco uno ideal, lo m\u00e1s adecuado es <strong>analizar el producto y el p\u00fablico objetivo<\/strong> para, as\u00ed, poder llegar hasta quien cumpla con los perfiles ya establecidos.<\/p>\n<p>Adem\u00e1s de los canales, en la distribuci\u00f3n se incluyen las actividades que se llevan a cabo para<strong> estimular la compra del producto<\/strong>, fomentar la<strong> gesti\u00f3n directa<\/strong> y estudiar la<strong> log\u00edstica<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para completar una venta no basta con tener un buen producto o servicio a un precio adecuado. Adem\u00e1s, hay que tener un plan para conducirlo hasta el cliente. Es aqu\u00ed donde entra la distribuci\u00f3n, en ingl\u00e9s conocida como \u2018placement\u2019. La distribuci\u00f3n se entiende como la forma en la cual un bien o servicio llegar\u00e1 desde la empresa a las manos&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1129,1360,1354,1361],"tags":[],"class_list":["post-24028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-de-contenidos-2","category-metodologias","category-miniseries","category-p-de-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las \u201cP\u201d del marketing (4\/6) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-46\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las \u201cP\u201d del marketing (4\/6) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Para completar una venta no basta con tener un buen producto o servicio a un precio adecuado. 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