{"id":24034,"date":"2018-08-17T08:41:32","date_gmt":"2018-08-17T07:41:32","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24034"},"modified":"2018-08-17T08:46:19","modified_gmt":"2018-08-17T07:46:19","slug":"la-musica-guion-anuncios","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-musica-guion-anuncios\/","title":{"rendered":"La m\u00fasica como gui\u00f3n en anuncios"},"content":{"rendered":"<p>En ocasiones el <strong>gui\u00f3n<\/strong> de un anuncio gira en torno a la <strong>m\u00fasica<\/strong>, <strong>independientemente del producto<\/strong> del que se hable. Este <strong>recurso<\/strong>, tratado de forma <strong>original<\/strong>, es excelente para <strong>conectar con el p\u00fablico<\/strong>, quien puede <strong>identificarse con la canci\u00f3n<\/strong>. Hoy os traemos dos ejemplos en los que la m\u00fasica no es solo utilizada, sino <strong>integrada en el argumento<\/strong>.<\/p>\n<p>La compa\u00f1\u00eda danesa de <strong>cerveza Carlsberg <\/strong>se caracteriza por hacer <strong>spots desenfadados<\/strong>. Normalmente lo protagonizan dos personajes, llamados <strong>Carls y Berg<\/strong>, que mantienen una <strong>conversaci\u00f3n casual<\/strong>. Con este marco las posibilidades son infinitas, y cuando hay <strong>m\u00fasica<\/strong> de por medio y un <strong>enfoque humor\u00edstico<\/strong>, el <strong>impacto <\/strong>est\u00e1 asegurado.<\/p>\n<p>As\u00ed ocurri\u00f3 en su <strong>campa\u00f1a de 2003<\/strong> en la que los protagonistas, en una <strong>fiesta reggae<\/strong>, no consiguen beber la cerveza al no poder parar de bailar. En 2004 usaron el mismo <strong>recurso<\/strong> centrando la pieza en la m\u00fasica, con m\u00e1s \u00e9xito a\u00fan. El <strong>alcance<\/strong> de su spot \u2018<strong>kulu ngile<\/strong>\u2019 (kulunguel\u00e9) hizo que <strong>todo el mundo<\/strong> canturreara la frase <strong>a todas horas<\/strong>, aunque nadie supiera su significado.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/SaE_BnD4uBM\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/5uBTCUTdLBg\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ocasiones el gui\u00f3n de un anuncio gira en torno a la m\u00fasica, independientemente del producto del que se hable. Este recurso, tratado de forma original, es excelente para conectar con el p\u00fablico, quien puede identificarse con la canci\u00f3n. Hoy os traemos dos ejemplos en los que la m\u00fasica no es solo utilizada, sino integrada en el argumento. La compa\u00f1\u00eda&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,38,1129,1353,10,557,1351,1061,1346],"tags":[],"class_list":["post-24034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-marketing","category-marketing-de-contenidos-2","category-musica-y-publicidad","category-noticias","category-publicidad-2","category-video-marketing","category-video-online","category-youtube","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La m\u00fasica como gui\u00f3n en anuncios - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-musica-guion-anuncios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La m\u00fasica como gui\u00f3n en anuncios - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En ocasiones el gui\u00f3n de un anuncio gira en torno a la m\u00fasica, independientemente del producto del que se hable. Este recurso, tratado de forma original, es excelente para conectar con el p\u00fablico, quien puede identificarse con la canci\u00f3n. Hoy os traemos dos ejemplos en los que la m\u00fasica no es solo utilizada, sino integrada en el argumento. 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