{"id":24044,"date":"2018-08-21T10:42:06","date_gmt":"2018-08-21T09:42:06","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24044"},"modified":"2018-08-21T10:46:43","modified_gmt":"2018-08-21T09:46:43","slug":"las-p-del-marketing-56","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-56\/","title":{"rendered":"Las \u201cP\u201d del marketing (5\/6)"},"content":{"rendered":"<p>En ocasiones se cree que la <strong>promoci\u00f3n<\/strong> es la \u00fanica misi\u00f3n de la <strong>mercadotecnia<\/strong>, pero no es as\u00ed. Es una <strong>parte fundamental<\/strong>, pero es uno de los \u00faltimos pasos de la cadena del <a href=\"http:\/\/www.creaerte.com\/live\/category\/p-de-marketing\/\" target=\"_blank\"><strong>marketing mix<\/strong><\/a>. Consiste en establecer una <strong>conexi\u00f3n con el consumidor<\/strong> mandando un mensaje de una manera efectiva para <strong>atraer clientes potenciales<\/strong>. Esto se consigue <strong>dando a conocer el producto<\/strong> con una <strong>estrategia<\/strong>, que puede ir desde diferenciarlo de la<strong> competencia<\/strong> y destacar sus <strong>cualidades<\/strong> hasta campa\u00f1as para conectar a nivel <strong>emocional<\/strong> con el espectador.<\/p>\n<p>Como en cualquier otra acci\u00f3n de <strong>comunicaci\u00f3n<\/strong> habr\u00e1 un <strong>canal<\/strong>, que puede ser un <strong>medio f\u00edsico<\/strong>, como carteles, buzoneo o las propias personas; o <strong>digital<\/strong>, como p\u00e1ginas web, redes sociales o televisi\u00f3n. Adem\u00e1s de la propia <strong>publicidad<\/strong> se puede usar el <strong>merchandising<\/strong>, las <strong>relaciones p\u00fablicas<\/strong> y los <strong>eventos tem\u00e1ticos<\/strong> para aumentar el <strong>alcance<\/strong>. Las <strong>estrategias de precio<\/strong>, las de producto tipo <strong>2&#215;1<\/strong> o la elecci\u00f3n de <strong>ubicaciones espec\u00edficas<\/strong> son algunas de las <strong>estrategias<\/strong> en las que la promoci\u00f3n se <strong>relaciona<\/strong> con las otras \u201cP\u201d.<\/p>\n<p>La labor de <strong>comunicaci\u00f3n es clave<\/strong>, si algo no se conoce es <strong>como si no existiera<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ocasiones se cree que la promoci\u00f3n es la \u00fanica misi\u00f3n de la mercadotecnia, pero no es as\u00ed. Es una parte fundamental, pero es uno de los \u00faltimos pasos de la cadena del marketing mix. Consiste en establecer una conexi\u00f3n con el consumidor mandando un mensaje de una manera efectiva para atraer clientes potenciales. Esto se consigue dando a conocer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1129,1360,1354,1361],"tags":[],"class_list":["post-24044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-de-contenidos-2","category-metodologias","category-miniseries","category-p-de-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las \u201cP\u201d del marketing (5\/6) - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-56\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las \u201cP\u201d del marketing (5\/6) - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En ocasiones se cree que la promoci\u00f3n es la \u00fanica misi\u00f3n de la mercadotecnia, pero no es as\u00ed. Es una parte fundamental, pero es uno de los \u00faltimos pasos de la cadena del marketing mix. Consiste en establecer una conexi\u00f3n con el consumidor mandando un mensaje de una manera efectiva para atraer clientes potenciales. Esto se consigue dando a conocer...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-56\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-21T09:42:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-21T09:46:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGpromocio\u0301n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-56\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-56\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Las \u201cP\u201d del marketing (5\/6)\",\"datePublished\":\"2018-08-21T09:42:06+00:00\",\"dateModified\":\"2018-08-21T09:46:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-56\/\"},\"wordCount\":207,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-56\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/MARKETINGpromocio\u0301n.jpg\",\"articleSection\":[\"marketing\",\"Marketing de Contenidos\",\"Metodolog\u00edas\",\"Miniseries\",\"P de Marketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-56\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-56\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/las-p-del-marketing-56\/\",\"name\":\"Las \u201cP\u201d del marketing (5\/6) - 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