{"id":24054,"date":"2018-08-23T09:32:54","date_gmt":"2018-08-23T08:32:54","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24054"},"modified":"2018-08-23T09:32:54","modified_gmt":"2018-08-23T08:32:54","slug":"las-marquesinas-la-vida-real","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/las-marquesinas-la-vida-real\/","title":{"rendered":"De las marquesinas a la vida real"},"content":{"rendered":"<p>En un mundo tan conectado como el actual, ser innovador es algo complicado. Por ello <strong>Coca-Cola<\/strong>, junto a <strong>Posterscope<\/strong> ha lanzado una <strong>campa\u00f1a de realidad aumentada<\/strong> para entretener a los viajeros que esperan el autob\u00fas.<\/p>\n<p>Dicha campa\u00f1a consiste en dar vida a los grafitis del <a href=\"https:\/\/www.youtube.com\/watch?v=8E7Ox8Pnl6Y\" target=\"_blank\">spot de Coca-Cola<\/a>, para ello han empleado el nuevo servicio de geolocalizaci\u00f3n de la <strong>Empresa Municipal de Transportes<\/strong> (<strong>EMT<\/strong>) de Madrid que realiza un seguimiento a todos sus autobuses, para ofrecer los tiempos de espera y de llegada. La informaci\u00f3n ha permitido que cuando los autobuses con la publicidad de Coca-Cola se aproximasen a las marquesinas con pantallas, estas se activasen para ofrecer el contenido de realidad aumentada.<\/p>\n<p>Esta campa\u00f1a supone un <strong>ejemplo<\/strong> del <strong>uso de las tecnolog\u00edas<\/strong> <strong>para acercar las marcas<\/strong> a su p\u00fablico objetivo, integr\u00e1ndose en su vida cotidiana.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/LL61XDOouto\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un mundo tan conectado como el actual, ser innovador es algo complicado. Por ello Coca-Cola, junto a Posterscope ha lanzado una campa\u00f1a de realidad aumentada para entretener a los viajeros que esperan el autob\u00fas. Dicha campa\u00f1a consiste en dar vida a los grafitis del spot de Coca-Cola, para ello han empleado el nuevo servicio de geolocalizaci\u00f3n de la Empresa&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,38,557,179,346,1346],"tags":[],"class_list":["post-24054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-marketing","category-publicidad-2","category-publicidad-exterior","category-publicidad-grafica-2","category-youtube","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De las marquesinas a la vida real - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/las-marquesinas-la-vida-real\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De las marquesinas a la vida real - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En un mundo tan conectado como el actual, ser innovador es algo complicado. Por ello Coca-Cola, junto a Posterscope ha lanzado una campa\u00f1a de realidad aumentada para entretener a los viajeros que esperan el autob\u00fas. Dicha campa\u00f1a consiste en dar vida a los grafitis del spot de Coca-Cola, para ello han empleado el nuevo servicio de geolocalizaci\u00f3n de la Empresa...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/las-marquesinas-la-vida-real\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-23T08:32:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/180823_Creaerte_-Audiovisual-Coca-Cola.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-marquesinas-la-vida-real\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-marquesinas-la-vida-real\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"De las marquesinas a la vida real\",\"datePublished\":\"2018-08-23T08:32:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-marquesinas-la-vida-real\/\"},\"wordCount\":152,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/las-marquesinas-la-vida-real\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/180823_Creaerte_-Audiovisual-Coca-Cola.jpg\",\"articleSection\":[\"Audiovisual\",\"comunicaci\u00f3n\",\"creatividad\",\"marketing\",\"Publicidad\",\"publicidad exterior\",\"Publicidad gr\u00e1fica\",\"Youtube\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/las-marquesinas-la-vida-real\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/las-marquesinas-la-vida-real\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/las-marquesinas-la-vida-real\/\",\"name\":\"De las marquesinas a la vida real - 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