{"id":24075,"date":"2018-08-29T12:57:46","date_gmt":"2018-08-29T11:57:46","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24075"},"modified":"2018-08-29T12:58:05","modified_gmt":"2018-08-29T11:58:05","slug":"campana-reciclaje-extremeno","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/campana-reciclaje-extremeno\/","title":{"rendered":"Campa\u00f1a de reciclaje extreme\u00f1o"},"content":{"rendered":"<p>A pesar de que en la actualidad el recibir informaci\u00f3n acerca del proceso de <strong>reciclaje <\/strong>es muy f\u00e1cil, pues contamos con acceso \u00e1gil a toda ella a trav\u00e9s de internet, todav\u00eda <strong>hay gente que no ha logrado concienciarse<\/strong>. Esta tarea de comunicaci\u00f3n ha sido continua desde las instituciones y empresas extreme\u00f1as desde hace a\u00f1os. Partiendo de esta idea mostramos la campa\u00f1a <strong>Recicla, Tu esfuerzo tiene recompensa<\/strong> realizada para <strong>GESPESA<\/strong>.<\/p>\n<p>El proyecto se centr\u00f3 en <strong>concienciar al ciudadano <\/strong>sobre la importancia del reciclaje, as\u00ed como <strong>informar <\/strong>sobre la utilidad de los diferentes tipos de contenedores. Dise\u00f1amos una <strong>mascota<\/strong>, llamada Cubino, encargada de guiar y narrar todo el viaje que realiza un residuo desde que lo depositamos en el contenedor hasta que vuelve a ser \u00fatil. De una forma did\u00e1ctica, todos los mensajes quedaban recogidos en la <strong>campa\u00f1a gr\u00e1fica<\/strong>, que ten\u00eda como elemento central un <strong>spot<\/strong>. Este v\u00eddeo daba a conoce la tarea de los centros de tratamiento de residuos de Extremadura y ten\u00eda la ventaja de su <strong>accesibilidad <\/strong>pues se implement\u00f3 en las piezas gr\u00e1ficas de papel, como los <strong>marcap\u00e1ginas<\/strong> y <strong>d\u00edpticos<\/strong> mediante un <strong>c\u00f3digo QR<\/strong>.<\/p>\n<p>Desde <strong>Creaerte<\/strong> contribuimos a la <strong>preservaci\u00f3n del Medio Ambiente<\/strong> afianzando la cultura del <strong>reciclaje.<\/strong><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/-kOAjC97F1c\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-24078\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/180829_Creaerte_Gespesa-Portada.jpg\" alt=\"180829_Creaerte_Gespesa Portada\" width=\"817\" height=\"468\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/180829_Creaerte_Gespesa-Portada.jpg 817w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/180829_Creaerte_Gespesa-Portada-384x220.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/180829_Creaerte_Gespesa-Portada-768x440.jpg 768w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/180829_Creaerte_Gespesa-Portada-624x357.jpg 624w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/08\/180829_Creaerte_Gespesa-Portada-600x344.jpg 600w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BnD9VSMAhmV\/?utm_source=ig_embed\" data-instgrm-version=\"9\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 52.175925925925924% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BnD9VSMAhmV\/?utm_source=ig_embed\" target=\"_blank\">Hoy en Cosecha Propia, el esfuerzo de reciclar tiene su recompensa en el futuro. Una campa\u00f1a sobre la importancia del reciclaje . . #cosechapropia #reciclaje #gespesa #extremadura #d\u00edpticos #comunicaci\u00f3n #marketing #publicidad #contentmarketing #crearparacreer #creaerte<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Una publicaci\u00f3n compartida de <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/creaerte\/?utm_source=ig_embed\" target=\"_blank\"> CREAERTE<\/a> (@creaerte) el <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-08-29T11:54:16+00:00\">29 Ago, 2018 a las 4:54 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesar de que en la actualidad el recibir informaci\u00f3n acerca del proceso de reciclaje es muy f\u00e1cil, pues contamos con acceso \u00e1gil a toda ella a trav\u00e9s de internet, todav\u00eda hay gente que no ha logrado concienciarse. Esta tarea de comunicaci\u00f3n ha sido continua desde las instituciones y empresas extreme\u00f1as desde hace a\u00f1os. Partiendo de esta idea mostramos la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,319,42,1359,499,38,557,346,1346],"tags":[],"class_list":["post-24075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-cosecha-propia","category-diseno","category-diseno-grafico","category-extremadura-2","category-marketing","category-publicidad-2","category-publicidad-grafica-2","category-youtube","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a de reciclaje extreme\u00f1o - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/campana-reciclaje-extremeno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a de reciclaje extreme\u00f1o - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"A pesar de que en la actualidad el recibir informaci\u00f3n acerca del proceso de reciclaje es muy f\u00e1cil, pues contamos con acceso \u00e1gil a toda ella a trav\u00e9s de internet, todav\u00eda hay gente que no ha logrado concienciarse. Esta tarea de comunicaci\u00f3n ha sido continua desde las instituciones y empresas extreme\u00f1as desde hace a\u00f1os. 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