{"id":24099,"date":"2018-09-04T10:26:21","date_gmt":"2018-09-04T09:26:21","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24099"},"modified":"2018-09-04T11:04:59","modified_gmt":"2018-09-04T10:04:59","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/inbound-marketing\/","title":{"rendered":"Inbound marketing"},"content":{"rendered":"<p>Estamos acostumbrados al <strong>outbound marketing<\/strong>, denominado tambi\u00e9n <strong>publicidad intrusiva,<\/strong> que es gen\u00e9rica y com\u00fan a todos los receptores. Sin embargo, existen alternativas que evitan el <strong>desgaste de la marca<\/strong> al no molestar a los consumidores. Esta forma de <strong>captar clientes potenciales<\/strong>\u00a0es m\u00e1s novedosa y est\u00e1 cada vez m\u00e1s presente. No aborda al usuario, sino que lo atrae con <strong>contenido relevante<\/strong> que hace que el p\u00fablico se interese por la marca: el <strong>inbound marketing<\/strong>.<\/p>\n<p>Primero debemos <strong>definir el perfil<\/strong> del tipo de personas que queremos atraer, el llamado \u2018<a href=\"http:\/\/www.creaerte.com\/live\/no-sin-buyer-persona-inbound-marketing\/\" target=\"_blank\">buyer persona\u2019<\/a>. Estos deben <strong>encajar con la marca como clientes potenciales<\/strong>. Para alcanzarles debemos aumentar el <strong>tr\u00e1fico web<\/strong> y las interacciones a trav\u00e9s de <strong>publicaciones interesantes<\/strong>, como <strong>infograf\u00edas o v\u00eddeos<\/strong>. As\u00ed se consigue el <strong>posicionamiento<\/strong> que despu\u00e9s consolidaremos. Una vez atra\u00eddos, especificamos m\u00e1s sobre nuestros <strong>productos o servicios<\/strong> con <strong>an\u00e1lisis en profundidad<\/strong> o <strong>resolviendo dudas<\/strong>. Finalmente, en la fase de fidelizaci\u00f3n, mantendremos al cliente informado con <strong>novedades y servicios exclusivos<\/strong>.<\/p>\n<p>Nuestra presencia en p\u00e1ginas <strong>web<\/strong>, <strong>blogs<\/strong> y <strong>redes sociales<\/strong> ser\u00e1n clave para que el usuario encuentre el <strong>contenido atractivo<\/strong> que le seduzca y le invite a interesarse.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BnTJG2KgpZF\/?utm_source=ig_embed\" data-instgrm-version=\"9\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BnTJG2KgpZF\/?utm_source=ig_embed\" target=\"_blank\">Conoce el funcionamiento y proceso de la mercadotecnia de atracci\u00f3n o Inbound Marketing a trav\u00e9s de nuestro blog . . #marketingdecontenidos #inboundmarketing #ilustraci\u00f3n #t\u00e9cnicapublicitaria #comunicaci\u00f3n #marketing #publicidad #contentmarketing #crearparacreer #creaerte<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Una publicaci\u00f3n compartida de <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/creaerte\/?utm_source=ig_embed\" target=\"_blank\"> CREAERTE<\/a> (@creaerte) el <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-09-04T09:25:46+00:00\">4 Sep, 2018 a las 2:25 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estamos acostumbrados al outbound marketing, denominado tambi\u00e9n publicidad intrusiva, que es gen\u00e9rica y com\u00fan a todos los receptores. Sin embargo, existen alternativas que evitan el desgaste de la marca al no molestar a los consumidores. Esta forma de captar clientes potenciales\u00a0es m\u00e1s novedosa y est\u00e1 cada vez m\u00e1s presente. No aborda al usuario, sino que lo atrae con contenido relevante&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38,1129,1360,557],"tags":[],"class_list":["post-24099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","category-marketing-de-contenidos-2","category-metodologias","category-publicidad-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound marketing - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound marketing - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Estamos acostumbrados al outbound marketing, denominado tambi\u00e9n publicidad intrusiva, que es gen\u00e9rica y com\u00fan a todos los receptores. Sin embargo, existen alternativas que evitan el desgaste de la marca al no molestar a los consumidores. Esta forma de captar clientes potenciales\u00a0es m\u00e1s novedosa y est\u00e1 cada vez m\u00e1s presente. 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