{"id":24116,"date":"2018-09-06T10:10:10","date_gmt":"2018-09-06T09:10:10","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24116"},"modified":"2018-09-06T10:10:10","modified_gmt":"2018-09-06T09:10:10","slug":"spot-sabor-cine-negro","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/spot-sabor-cine-negro\/","title":{"rendered":"Un spot con sabor a cine negro"},"content":{"rendered":"<p><strong>Vichy Catal\u00e1n <\/strong>ha presentado la <strong>campa\u00f1a <\/strong>de su nueva <strong>Premium Tonic Water<\/strong>, el producto de gama alta de la marca. Para ello ha realizado un <strong>redise\u00f1o<\/strong> completo de dicha bebida, con el fin de hacerla m\u00e1s <strong>actual<\/strong>, <strong>elegante<\/strong> y <strong>distinguida<\/strong>. Estas son las cualidades que <strong>posicionan <\/strong>a esta t\u00f3nica alcanzando a su <strong>p\u00fablico objetivo<\/strong>.<\/p>\n<p>En el <strong>anuncio<\/strong> se recrea una <strong>escena en blanco y negro<\/strong> que recuerda a la ambientaci\u00f3n propia del <strong>cine \u2018noir\u2019<\/strong>, caracter\u00edstica de las <strong>pel\u00edculas de detectives y <\/strong>\u2018<strong>gangsters<\/strong>\u2019 de los a\u00f1os \u00b440 y \u00b450. Podemos ver como la acci\u00f3n se centra en el protagonista, un hombre que est\u00e1 siendo sometido a un <strong>interrogatorio<\/strong>. En \u00e9l, habla de los <strong>atributos <\/strong>que diferencian a esta t\u00f3nica del resto, su <strong>apariencia seductora<\/strong> y <strong>sabor \u00fanico<\/strong>, <strong>suave<\/strong> y con un ligero <strong>matiz a mandarina<\/strong>.<\/p>\n<p>La campa\u00f1a, recogida bajo el \u2018<strong>claim<\/strong>\u2019 \u201c<strong>Tu vida tendr\u00e1 otra t\u00f3nica<\/strong>\u201d, aparece en televisi\u00f3n, medios impresos, digitales y en puntos de venta. Tanto en el <strong>spot<\/strong> como en el <strong>packaging <\/strong>predomina el<strong> negro<\/strong>, haciendo referencia a la <strong>exclusividad del producto<\/strong>, y resalta el color dorado como s\u00edmbolo de su<strong> calidad<\/strong>.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/A4tjFw2GrVo\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vichy Catal\u00e1n ha presentado la campa\u00f1a de su nueva Premium Tonic Water, el producto de gama alta de la marca. Para ello ha realizado un redise\u00f1o completo de dicha bebida, con el fin de hacerla m\u00e1s actual, elegante y distinguida. Estas son las cualidades que posicionan a esta t\u00f3nica alcanzando a su p\u00fablico objetivo. En el anuncio se recrea una&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,42,38,557],"tags":[],"class_list":["post-24116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-diseno","category-marketing","category-publicidad-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un spot con sabor a cine negro - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/spot-sabor-cine-negro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un spot con sabor a cine negro - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Vichy Catal\u00e1n ha presentado la campa\u00f1a de su nueva Premium Tonic Water, el producto de gama alta de la marca. Para ello ha realizado un redise\u00f1o completo de dicha bebida, con el fin de hacerla m\u00e1s actual, elegante y distinguida. Estas son las cualidades que posicionan a esta t\u00f3nica alcanzando a su p\u00fablico objetivo. 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