{"id":24127,"date":"2018-09-11T10:42:25","date_gmt":"2018-09-11T09:42:25","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24127"},"modified":"2018-09-11T10:42:25","modified_gmt":"2018-09-11T09:42:25","slug":"la-rabiosa-actualidad-del-marketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-rabiosa-actualidad-del-marketing\/","title":{"rendered":"La rabiosa actualidad del marketing"},"content":{"rendered":"<p>Como ya explicamos la semana pasada, el <a href=\"http:\/\/www.creaerte.com\/live\/inbound-marketing\/\"><strong>inbound marketing<\/strong><\/a> es la <strong>tendencia<\/strong> a seguir para lograr una <strong>publicidad no invasiva<\/strong>. Se consigue llamar la <strong>atenci\u00f3n del consumidor<\/strong> y atraerlo hacia <strong>nuestra marca <\/strong>generando su <strong>inter\u00e9s<\/strong>. Esta forma de comunicar <strong>conecta con el p\u00fablico<\/strong> a trav\u00e9s de <strong>contenido relevante <\/strong>para ellos. Adem\u00e1s, ayuda a crear un <strong>posicionamiento positivo<\/strong> en su mente.<\/p>\n<p>La semana pasada tuvo lugar en <strong>Boston<\/strong>, Massachusetts, el <strong>encuentro anual<\/strong> del <strong>sector del marketing<\/strong> donde se presentan las <strong>\u00faltimas novedades<\/strong> sobre estas t\u00e9cnicas. El evento <a href=\"https:\/\/www.inbound.com\/\"><strong>Inbound 2018<\/strong><\/a>, organizado por <strong>Hubspot<\/strong>, congreg\u00f3 a m\u00e1s <strong>20.000 profesionales<\/strong> durante toda la semana pasada.<\/p>\n<p>En \u00e9l se habl\u00f3 de <strong>presente y futuro<\/strong> en un mundo dominado por las <strong>nuevas tecnolog\u00edas de la comunicaci\u00f3n<\/strong>. El objetivo es seguir compartiendo las nuevas <strong>metodolog\u00edas<\/strong> para alcanzar al p\u00fablico. La manera de conseguirlo es evitando interrumpir sus actividades cotidianas, haci\u00e9ndoles llegar la <strong>informaci\u00f3n pertinente<\/strong>, en el <strong>momento adecuado<\/strong> y a trav\u00e9s del <strong>medio m\u00e1s id\u00f3neo<\/strong>. Teniendo muy en cuenta estos t\u00e9rminos se busca ser m\u00e1s <strong>eficiente<\/strong> y mejorar la<strong> experiencia<\/strong> en la <strong>publicidad <\/strong>y la<strong> comunicaci\u00f3n<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como ya explicamos la semana pasada, el inbound marketing es la tendencia a seguir para lograr una publicidad no invasiva. Se consigue llamar la atenci\u00f3n del consumidor y atraerlo hacia nuestra marca generando su inter\u00e9s. Esta forma de comunicar conecta con el p\u00fablico a trav\u00e9s de contenido relevante para ellos. Adem\u00e1s, ayuda a crear un posicionamiento positivo en su mente&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":24128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38,1129,1282,10,557],"tags":[],"class_list":["post-24127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-noticias","category-publicidad-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La rabiosa actualidad del marketing - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-rabiosa-actualidad-del-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La rabiosa actualidad del marketing - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Como ya explicamos la semana pasada, el inbound marketing es la tendencia a seguir para lograr una publicidad no invasiva. Se consigue llamar la atenci\u00f3n del consumidor y atraerlo hacia nuestra marca generando su inter\u00e9s. Esta forma de comunicar conecta con el p\u00fablico a trav\u00e9s de contenido relevante para ellos. 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