{"id":24160,"date":"2018-09-20T11:46:26","date_gmt":"2018-09-20T10:46:26","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24160"},"modified":"2018-09-20T12:52:30","modified_gmt":"2018-09-20T11:52:30","slug":"sumergete-las-historias","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/sumergete-las-historias\/","title":{"rendered":"Sum\u00e9rgete en las historias"},"content":{"rendered":"<p><strong>Contar historias<\/strong> es un arte muy antiguo que ha <strong>evolucionado<\/strong> mucho desde los tiempos del <strong>mester de juglar\u00eda<\/strong>. Hoy en d\u00eda, los medios han generado un <strong>nuevo proceso narrativo<\/strong>, uno basado en el <strong>fraccionamiento<\/strong> intencionado del <strong>contenido<\/strong>. Este se divide en distintos <strong>formatos<\/strong> complementarios en los que cada parte contiene un fragmento de la historia.\u00a0Dicho fen\u00f3meno se denomina <strong>narrativa<\/strong> <strong>transmedia.<\/strong><\/p>\n<p>Recientemente, un proyecto de ese tipo realizado por <strong>RTVE<\/strong> ha sido premiado en <strong>Cannes<\/strong> <strong>Corporate Media &amp; TV Awards 2018<\/strong>. La pieza\u00a0pertenece a una <strong>serie de ficci\u00f3n espa\u00f1ola <\/strong>titulada <strong><em>El Caso. Cr\u00f3nica de Sucesos<\/em><\/strong>. En ella nos metemos en la piel\u00a0de uno de sus redactores mientras resolvemos una serie de retos en la investigaci\u00f3n de un robo. Adem\u00e1s del <a href=\"http:\/\/lab.rtve.es\/el-caso\/\"><strong>corto interactivo<\/strong><\/a>, la serie cuenta con <strong>avances<\/strong> de los episodios en <a href=\"http:\/\/www.rtve.es\/television\/el-caso\/comic\/\" target=\"_blank\"><strong>formato c\u00f3mic<\/strong><\/a> que complementan a cada cap\u00edtulo.<\/p>\n<p>Las <strong>narraciones transmedia<\/strong> construyen historias con distintas piezas, realizadas en diferentes formatos que se publican en diversos medios. El <strong>p\u00fablico<\/strong> disfruta de un contenido <strong>variado<\/strong> y <strong>heterog\u00e9neo<\/strong>, pero <strong>complementario<\/strong> y que <strong>converge<\/strong>, sinti\u00e9ndose adem\u00e1s<strong> part\u00edcipe de la misma<\/strong>. Estar implicado ayuda a conectar.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-24169\" src=\"http:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/09\/Transmedia-1.jpg\" alt=\"Transmedia\" width=\"800\" height=\"707\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/09\/Transmedia-1.jpg 800w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/09\/Transmedia-1-384x339.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/09\/Transmedia-1-768x679.jpg 768w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/09\/Transmedia-1-624x551.jpg 624w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contar historias es un arte muy antiguo que ha evolucionado mucho desde los tiempos del mester de juglar\u00eda. Hoy en d\u00eda, los medios han generado un nuevo proceso narrativo, uno basado en el fraccionamiento intencionado del contenido. Este se divide en distintos formatos complementarios en los que cada parte contiene un fragmento de la historia.\u00a0Dicho fen\u00f3meno se denomina narrativa transmedia&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":24167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,38,1282,153,294],"tags":[],"class_list":["post-24160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-marketing","category-marketing-digital","category-viral","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sum\u00e9rgete en las historias - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/sumergete-las-historias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sum\u00e9rgete en las historias - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Contar historias es un arte muy antiguo que ha evolucionado mucho desde los tiempos del mester de juglar\u00eda. Hoy en d\u00eda, los medios han generado un nuevo proceso narrativo, uno basado en el fraccionamiento intencionado del contenido. 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