{"id":24192,"date":"2018-09-26T12:12:07","date_gmt":"2018-09-26T11:12:07","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24192"},"modified":"2018-09-26T12:42:51","modified_gmt":"2018-09-26T11:42:51","slug":"la-imagen-corporativa-la-papeleria","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-imagen-corporativa-la-papeleria\/","title":{"rendered":"La imagen corporativa en la papeler\u00eda"},"content":{"rendered":"<p>Como bien reza el dicho \u201c<strong>una imagen vale m\u00e1s que mil palabras<\/strong>\u201d. Hablando de la <strong>imagen corporativa<\/strong> <strong>de una empresa<\/strong>, esta expresi\u00f3n es totalmente acertada. Independientemente del <strong>formato o soporte<\/strong> y su <strong>contenido o finalidad<\/strong>, toda la parte <strong>gr\u00e1fica<\/strong> debe concordar. Hoy, en <strong>Cosecha Propia<\/strong>, lo ejemplificamos con el <strong>dise\u00f1o de logotipo y papeler\u00eda <\/strong>que realizamos para <strong>CONAM Ingenier\u00eda<\/strong>.<\/p>\n<p>Las empresas deben transmitir una <strong>imagen uniforme y un\u00edvoca<\/strong> de s\u00ed mismas. Uno de los <strong>elementos imprescindibles<\/strong> para ello consiste en la elaboraci\u00f3n de una <strong>papeler\u00eda homog\u00e9nea<\/strong> acorde a la <strong>est\u00e9tica<\/strong> general de la marca. De este modo, cualquier <strong>documento<\/strong> la identifica perfectamente a simple vista. Por eso, cada pieza est\u00e1 realizada siguiendo una <strong>est\u00e9tica muy concreta<\/strong> en relaci\u00f3n con el <strong>logotipo<\/strong>. En su <strong>dise\u00f1o <\/strong>est\u00e1n representados perfectamente sus atributos principales. Su color azul est\u00e1 asociado a la <strong>seguridad<\/strong> y <strong>responsabilidad<\/strong>\u00a0seg\u00fan el marketing crom\u00e1tico, avalado por la <strong>psicolog\u00eda del color<\/strong>.<\/p>\n<p>Disponer de este <strong>sello de identidad<\/strong> en todo el material de la empresa refleja la formalidad del mundo <strong>profesional <\/strong>a trav\u00e9s de esa sensaci\u00f3n de <strong>coherencia y uniformidad<\/strong>. Esto se traduce en una mayor <strong>proyecci\u00f3n comercial<\/strong>.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BoMBBkTAzc3\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\"><a style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https:\/\/www.instagram.com\/p\/BoMBBkTAzc3\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\"><br \/>\n<\/a><\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BoMBBkTAzc3\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\">La importancia de la papeler\u00eda, sello de identidad . . #cosechapropia #dise\u00f1o #papeler\u00eda #imagencorporativa #logotipo #locontamos #comunicaci\u00f3n #marketing #publicidad #contentmarketing #crearparacreer #creaerte<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Una publicaci\u00f3n compartida de <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/creaerte\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\"> CREAERTE<\/a> (@creaerte) el <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-09-26T11:31:51+00:00\">26 Sep, 2018 a las 4:31 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como bien reza el dicho \u201cuna imagen vale m\u00e1s que mil palabras\u201d. Hablando de la imagen corporativa de una empresa, esta expresi\u00f3n es totalmente acertada. Independientemente del formato o soporte y su contenido o finalidad, toda la parte gr\u00e1fica debe concordar. Hoy, en Cosecha Propia, lo ejemplificamos con el dise\u00f1o de logotipo y papeler\u00eda que realizamos para CONAM Ingenier\u00eda. Las&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,319,42,1348,1359,1119,863],"tags":[],"class_list":["post-24192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-cosecha-propia","category-diseno","category-diseno-editorial","category-diseno-grafico","category-identidad-corporativa-2","category-logotipos-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La imagen corporativa en la papeler\u00eda - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-imagen-corporativa-la-papeleria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La imagen corporativa en la papeler\u00eda - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Como bien reza el dicho \u201cuna imagen vale m\u00e1s que mil palabras\u201d. Hablando de la imagen corporativa de una empresa, esta expresi\u00f3n es totalmente acertada. Independientemente del formato o soporte y su contenido o finalidad, toda la parte gr\u00e1fica debe concordar. Hoy, en Cosecha Propia, lo ejemplificamos con el dise\u00f1o de logotipo y papeler\u00eda que realizamos para CONAM Ingenier\u00eda. 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