{"id":24260,"date":"2018-10-16T10:49:03","date_gmt":"2018-10-16T09:49:03","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24260"},"modified":"2018-10-16T11:26:23","modified_gmt":"2018-10-16T10:26:23","slug":"marketing-b2b","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/","title":{"rendered":"Marketing B2B"},"content":{"rendered":"<p>Cuando hablamos de <a href=\"http:\/\/www.creaerte.com\/live\/category\/marketing\/\" target=\"_blank\"><strong>marketing<\/strong><\/a>, normalmente\u00a0nos referimos a aquel dirigido a los consumidores. Este tipo de marketing es conocido como B2C. Pero existe otro del que se habla menos, cuya importancia es relevante a d\u00eda de hoy. Hablamos del <strong>marketing de empresas<\/strong> o <strong>B2B<\/strong>.<\/p>\n<p>Se trata del conjunto de acciones que una empresa lleva a cabo cuando la comercializaci\u00f3n de sus productos va <strong>dirigida a otras empresas u organizaciones<\/strong>, no al consumidor final. Dichas organizaciones pueden usarlos para\u00a0una producci\u00f3n final o para su reventa (venta a minoristas).<\/p>\n<p>Alguna de las <strong>ventajas<\/strong> que ofrece este tipo de marketing son que la <strong>involucraci\u00f3n<\/strong> entre empresas hace que sea mucho <strong>m\u00e1s f\u00e1cil convencer<\/strong> a una sola o a un grupo de ellas que a un gran n\u00famero de clientes. Otra ventaja es la mayor <b>cantidad de transacciones\u00a0de ventas<\/b>. Una vez que una empresa pasa a ser cliente, <strong>permanecer\u00e1 <\/strong>durante mucho tiempo si el servicio prestado es de calidad.<\/p>\n<p>En pocas palabras, <strong>la lealtad a la marca<\/strong>, en el caso de las empresas, <strong>es mayor<\/strong> en comparaci\u00f3n con los clientes habituales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando hablamos de marketing, normalmente\u00a0nos referimos a aquel dirigido a los consumidores. Este tipo de marketing es conocido como B2C. Pero existe otro del que se habla menos, cuya importancia es relevante a d\u00eda de hoy. Hablamos del marketing de empresas o B2B. Se trata del conjunto de acciones que una empresa lleva a cabo cuando la comercializaci\u00f3n de sus&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,1129,1360,557,1104],"tags":[],"class_list":["post-24260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-marketing-de-contenidos-2","category-metodologias","category-publicidad-2","category-social-media-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing B2B - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing B2B - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Cuando hablamos de marketing, normalmente\u00a0nos referimos a aquel dirigido a los consumidores. Este tipo de marketing es conocido como B2C. Pero existe otro del que se habla menos, cuya importancia es relevante a d\u00eda de hoy. Hablamos del marketing de empresas o B2B. Se trata del conjunto de acciones que una empresa lleva a cabo cuando la comercializaci\u00f3n de sus...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-16T09:49:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-16T10:26:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181016_Creaerte_B2BPortada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Marketing B2B\",\"datePublished\":\"2018-10-16T09:49:03+00:00\",\"dateModified\":\"2018-10-16T10:26:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/\"},\"wordCount\":192,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181016_Creaerte_B2BPortada.jpg\",\"articleSection\":[\"marketing\",\"Marketing de Contenidos\",\"Metodolog\u00edas\",\"Publicidad\",\"Social Media\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/\",\"name\":\"Marketing B2B - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181016_Creaerte_B2BPortada.jpg\",\"datePublished\":\"2018-10-16T09:49:03+00:00\",\"dateModified\":\"2018-10-16T10:26:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/marketing-b2b\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181016_Creaerte_B2BPortada.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181016_Creaerte_B2BPortada.jpg\",\"width\":817,\"height\":468},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing B2B - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/","og_locale":"es_ES","og_type":"article","og_title":"Marketing B2B - creaerte.com","og_description":"Cuando hablamos de marketing, normalmente\u00a0nos referimos a aquel dirigido a los consumidores. Este tipo de marketing es conocido como B2C. Pero existe otro del que se habla menos, cuya importancia es relevante a d\u00eda de hoy. Hablamos del marketing de empresas o B2B. Se trata del conjunto de acciones que una empresa lleva a cabo cuando la comercializaci\u00f3n de sus...","og_url":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2018-10-16T09:49:03+00:00","article_modified_time":"2018-10-16T10:26:23+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181016_Creaerte_B2BPortada.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Marketing B2B","datePublished":"2018-10-16T09:49:03+00:00","dateModified":"2018-10-16T10:26:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/"},"wordCount":192,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181016_Creaerte_B2BPortada.jpg","articleSection":["marketing","Marketing de Contenidos","Metodolog\u00edas","Publicidad","Social Media"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/marketing-b2b\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/","url":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/","name":"Marketing B2B - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181016_Creaerte_B2BPortada.jpg","datePublished":"2018-10-16T09:49:03+00:00","dateModified":"2018-10-16T10:26:23+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/marketing-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/marketing-b2b\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181016_Creaerte_B2BPortada.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181016_Creaerte_B2BPortada.jpg","width":817,"height":468},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/24260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=24260"}],"version-history":[{"count":4,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/24260\/revisions"}],"predecessor-version":[{"id":24265,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/24260\/revisions\/24265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/24261"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=24260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=24260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=24260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}