{"id":24277,"date":"2018-10-18T11:48:28","date_gmt":"2018-10-18T10:48:28","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24277"},"modified":"2018-10-18T11:48:28","modified_gmt":"2018-10-18T10:48:28","slug":"campana-poco-acertada","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/campana-poco-acertada\/","title":{"rendered":"Campa\u00f1a poco acertada"},"content":{"rendered":"<p>La marca <strong>Cu\u00e9tara<\/strong> ha retirado, solo un d\u00eda despu\u00e9s de empezarla, la <strong>campa\u00f1a<\/strong> de sus cereales con la p\u00e1gina <strong>Cabronazi <\/strong>por las <strong>cr\u00edticas recibidas<\/strong> por parte de sus seguidores en las redes.<\/p>\n<p>La <strong>campa\u00f1a<\/strong> consist\u00eda en invitar a los consumidores a participar en un <strong>concurso de memes<\/strong> realizados con la <strong>mascota<\/strong> de la marca de galletas. Adem\u00e1s, dicha mascota aparec\u00eda en el paquete de cereales <strong>caracterizado con un uniforme <\/strong>de color rosa, igual que la imagen de perfil del famoso portal de memes.<\/p>\n<p>Los <strong>usuarios han criticado<\/strong> por una parte lo poco adecuado de <strong>asociar un producto<\/strong> <strong>dirigido a j\u00f3venes <\/strong>con la imagen caricaturizada de <strong>Hitler<\/strong>. Por otra, la cantidad de <strong>memes ofensivos <\/strong>que gener\u00f3 la comunidad online. Todo ello sumado a las opiniones que genera una p\u00e1gina de contenidos dedicada a <strong>difundir contenido de terceros sin citar a los autores originales<\/strong>.<\/p>\n<p>La <strong>cancelaci\u00f3n <\/strong>de esta campa\u00f1a nos deja una gran\u00a0<strong>reflexi\u00f3n<\/strong>, la <strong>importancia de cuidar la comunicaci\u00f3n empresarial<\/strong>. Para ello, lo principal es <strong>conocer al p\u00fablico<\/strong> <strong>objetivo<\/strong> de la marca y no dejarse guiar \u00fanicamente por las tendencias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca Cu\u00e9tara ha retirado, solo un d\u00eda despu\u00e9s de empezarla, la campa\u00f1a de sus cereales con la p\u00e1gina Cabronazi por las cr\u00edticas recibidas por parte de sus seguidores en las redes. La campa\u00f1a consist\u00eda en invitar a los consumidores a participar en un concurso de memes realizados con la mascota de la marca de galletas. Adem\u00e1s, dicha mascota aparec\u00eda&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,1355,1119,863,38,1129,1358,10,557,1104,153,294],"tags":[],"class_list":["post-24277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-desinformacion","category-identidad-corporativa-2","category-logotipos-2","category-marketing","category-marketing-de-contenidos-2","category-marketing-de-influencers","category-noticias","category-publicidad-2","category-social-media-2","category-viral","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a poco acertada - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/campana-poco-acertada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a poco acertada - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La marca Cu\u00e9tara ha retirado, solo un d\u00eda despu\u00e9s de empezarla, la campa\u00f1a de sus cereales con la p\u00e1gina Cabronazi por las cr\u00edticas recibidas por parte de sus seguidores en las redes. La campa\u00f1a consist\u00eda en invitar a los consumidores a participar en un concurso de memes realizados con la mascota de la marca de galletas. 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