{"id":24280,"date":"2018-10-19T11:37:48","date_gmt":"2018-10-19T10:37:48","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24280"},"modified":"2018-10-19T11:37:48","modified_gmt":"2018-10-19T10:37:48","slug":"carretera-musical","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/carretera-musical\/","title":{"rendered":"Carretera musical"},"content":{"rendered":"<p>Cada vez son m\u00e1s las <strong>marcas<\/strong> que buscan llamar la <strong>atenci\u00f3n de la audiencia<\/strong> mediante la <strong>creaci\u00f3n de contenidos<\/strong>. Es el caso de la nueva campa\u00f1a creada por <strong>Peugeot<\/strong>, donde se ha construido la partitura de m\u00fasica <strong>m\u00e1s grande y larga de la historia<\/strong>.<\/p>\n<p>Esta pretende demostrar la <strong>capacidad de innovaci\u00f3n<\/strong> y la <strong>apuesta por la tecnolog\u00eda<\/strong> de la marca y sus coches a trav\u00e9s de una <strong><em>performance<\/em> art\u00edstica<\/strong>. Gracias a <strong>Riopy<\/strong>, compositor y pianista conocido internacionalmente por su trabajo en el mundo del cine, la marca de automoci\u00f3n apuesta por una <strong>pieza para piano escrita para ser interpretada por un coche en movimiento<\/strong>.<\/p>\n<p>El m\u00e9todo para lograrlo fue la creaci\u00f3n de una <strong>partitura<\/strong> en el suelo de una pista de conducci\u00f3n, con <strong>190 notas repartidas en 2 kil\u00f3metros <\/strong>de partitura asfaltada. Los <strong>coches<\/strong> cuentan con un sistema que <strong>interpreta el sonido<\/strong> cada vez que los veh\u00edculos pasan por encima de una de las notas, <strong>recreando as\u00ed la pieza al completo<\/strong> al finalizar el circuito. La pieza musical creada para el anuncio <strong>se publicar\u00e1<\/strong> y se lanzar\u00e1 al mercado bajo el sello de <strong>Warner Music<\/strong>.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/77Q1JwYzcjQ\" width=\"817\" height=\"468\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez son m\u00e1s las marcas que buscan llamar la atenci\u00f3n de la audiencia mediante la creaci\u00f3n de contenidos. Es el caso de la nueva campa\u00f1a creada por Peugeot, donde se ha construido la partitura de m\u00fasica m\u00e1s grande y larga de la historia. Esta pretende demostrar la capacidad de innovaci\u00f3n y la apuesta por la tecnolog\u00eda de la marca&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,1147,38,1282,285,1353,557,322,1346],"tags":[],"class_list":["post-24280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-internet-2","category-marketing","category-marketing-digital","category-musica-de-anuncio","category-musica-y-publicidad","category-publicidad-2","category-publicidad-emocional","category-youtube","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carretera musical - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/carretera-musical\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carretera musical - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Cada vez son m\u00e1s las marcas que buscan llamar la atenci\u00f3n de la audiencia mediante la creaci\u00f3n de contenidos. Es el caso de la nueva campa\u00f1a creada por Peugeot, donde se ha construido la partitura de m\u00fasica m\u00e1s grande y larga de la historia. Esta pretende demostrar la capacidad de innovaci\u00f3n y la apuesta por la tecnolog\u00eda de la marca...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/carretera-musical\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-19T10:37:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181019_Creaerte_Peugueot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/carretera-musical\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/carretera-musical\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Carretera musical\",\"datePublished\":\"2018-10-19T10:37:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/carretera-musical\/\"},\"wordCount\":201,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/carretera-musical\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181019_Creaerte_Peugueot.jpg\",\"articleSection\":[\"Audiovisual\",\"comunicaci\u00f3n\",\"creatividad\",\"Internet\",\"marketing\",\"Marketing Digital\",\"M\u00fasica de anuncio\",\"M\u00fasica y publicidad\",\"Publicidad\",\"Publicidad Emocional\",\"Youtube\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/carretera-musical\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/carretera-musical\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/carretera-musical\/\",\"name\":\"Carretera musical - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/carretera-musical\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/carretera-musical\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181019_Creaerte_Peugueot.jpg\",\"datePublished\":\"2018-10-19T10:37:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/carretera-musical\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/carretera-musical\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181019_Creaerte_Peugueot.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181019_Creaerte_Peugueot.jpg\",\"width\":817,\"height\":468},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carretera musical - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/carretera-musical\/","og_locale":"es_ES","og_type":"article","og_title":"Carretera musical - creaerte.com","og_description":"Cada vez son m\u00e1s las marcas que buscan llamar la atenci\u00f3n de la audiencia mediante la creaci\u00f3n de contenidos. Es el caso de la nueva campa\u00f1a creada por Peugeot, donde se ha construido la partitura de m\u00fasica m\u00e1s grande y larga de la historia. Esta pretende demostrar la capacidad de innovaci\u00f3n y la apuesta por la tecnolog\u00eda de la marca...","og_url":"https:\/\/www.creaerte.com\/live\/carretera-musical\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2018-10-19T10:37:48+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181019_Creaerte_Peugueot.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/carretera-musical\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/carretera-musical\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Carretera musical","datePublished":"2018-10-19T10:37:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/carretera-musical\/"},"wordCount":201,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/carretera-musical\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181019_Creaerte_Peugueot.jpg","articleSection":["Audiovisual","comunicaci\u00f3n","creatividad","Internet","marketing","Marketing Digital","M\u00fasica de anuncio","M\u00fasica y publicidad","Publicidad","Publicidad Emocional","Youtube"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/carretera-musical\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/carretera-musical\/","url":"https:\/\/www.creaerte.com\/live\/carretera-musical\/","name":"Carretera musical - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/carretera-musical\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/carretera-musical\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181019_Creaerte_Peugueot.jpg","datePublished":"2018-10-19T10:37:48+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/carretera-musical\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/carretera-musical\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181019_Creaerte_Peugueot.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181019_Creaerte_Peugueot.jpg","width":817,"height":468},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/24280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=24280"}],"version-history":[{"count":1,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/24280\/revisions"}],"predecessor-version":[{"id":24282,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/24280\/revisions\/24282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/24281"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=24280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=24280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=24280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}