{"id":24297,"date":"2018-10-25T12:13:05","date_gmt":"2018-10-25T11:13:05","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24297"},"modified":"2018-10-25T12:13:05","modified_gmt":"2018-10-25T11:13:05","slug":"experiencias-3d","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/experiencias-3d\/","title":{"rendered":"Experiencias 3D"},"content":{"rendered":"<p>Las <strong>exigencias de los consumidores<\/strong> cada vez son m\u00e1s altas, por ello las marcas buscan <strong>llamar la atenci\u00f3n de la audiencia<\/strong> mediante la <em>creaci\u00f3n de <\/em><strong>contenido novedoso<\/strong>. Este hecho supone todo un <strong>reto<\/strong>, adem\u00e1s de una enorme <strong>oportunidad<\/strong>.<\/p>\n<p>Las <strong>marcas<\/strong> han comprendido que, para <strong>crear una relaci\u00f3n s\u00f3lida<\/strong> y duradera con su <strong>p\u00fablico objetivo<\/strong> debe ofrecerles algo m\u00e1s, un <strong>valor a\u00f1adido<\/strong>, una <strong>experiencia<\/strong>. Para poder crearlas, se necesitan dos cosas. La primera es <strong>conocer al usuario<\/strong>, cuanto m\u00e1s sepamos de \u00e9l mejores t\u00e1cticas podremos implantar para comprometer su relaci\u00f3n con la marca. La segunda es la <strong>necesidad de innovaci\u00f3n y tecnolog\u00eda<\/strong> para poner en marcha <strong>nuevos y m\u00e1s efectivos formatos publicitarios<\/strong>.<\/p>\n<p>Un ejemplo de ello es el formato publicitario con audio 3D que <strong>Spotify<\/strong> ha desarrollado junto a <strong>Warner Bros<\/strong> para promocionar la pel\u00edcula <strong><em>Ha nacido una estrella<\/em><\/strong>. Mediante un <strong>spot que simula el sonido del cine creando un ambiente envolvente<\/strong>, una pr\u00e1ctica diferente que ayuda a establecer un <strong>engagement <\/strong>m\u00e1s profundo con el espectador.<\/p>\n<p>De este ejemplo extraemos la <strong>importancia de innovar<\/strong>, de <strong>generar ideas originales<\/strong>, pues cuanto m\u00e1s novedosas sean <strong>mayor \u00e9xito y efectividad<\/strong> tendr\u00e1n para la marca.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/v_OQJHtKqbA\" width=\"817\" height=\"486\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las exigencias de los consumidores cada vez son m\u00e1s altas, por ello las marcas buscan llamar la atenci\u00f3n de la audiencia mediante la creaci\u00f3n de contenido novedoso. Este hecho supone todo un reto, adem\u00e1s de una enorme oportunidad. Las marcas han comprendido que, para crear una relaci\u00f3n s\u00f3lida y duradera con su p\u00fablico objetivo debe ofrecerles algo m\u00e1s, un valor&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1350,38,1129,1282,1353,557,1104,294],"tags":[],"class_list":["post-24297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-creatividad","category-marketing","category-marketing-de-contenidos-2","category-marketing-digital","category-musica-y-publicidad","category-publicidad-2","category-social-media-2","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experiencias 3D - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/experiencias-3d\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experiencias 3D - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Las exigencias de los consumidores cada vez son m\u00e1s altas, por ello las marcas buscan llamar la atenci\u00f3n de la audiencia mediante la creaci\u00f3n de contenido novedoso. 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Las marcas han comprendido que, para crear una relaci\u00f3n s\u00f3lida y duradera con su p\u00fablico objetivo debe ofrecerles algo m\u00e1s, un valor...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/experiencias-3d\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-25T11:13:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181025_Creaerte_MarketingAudio3D.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/experiencias-3d\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/experiencias-3d\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Experiencias 3D\",\"datePublished\":\"2018-10-25T11:13:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/experiencias-3d\/\"},\"wordCount\":212,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/experiencias-3d\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2018\/10\/181025_Creaerte_MarketingAudio3D.jpeg\",\"articleSection\":[\"comunicaci\u00f3n\",\"creatividad\",\"marketing\",\"Marketing de Contenidos\",\"Marketing Digital\",\"M\u00fasica y publicidad\",\"Publicidad\",\"Social Media\",\"web\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/experiencias-3d\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/experiencias-3d\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/experiencias-3d\/\",\"name\":\"Experiencias 3D - 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