{"id":24305,"date":"2018-10-29T12:27:03","date_gmt":"2018-10-29T11:27:03","guid":{"rendered":"http:\/\/www.creaerte.com\/live\/?p=24305"},"modified":"2018-10-29T12:27:03","modified_gmt":"2018-10-29T11:27:03","slug":"genialidad-simplificada","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/genialidad-simplificada\/","title":{"rendered":"Genialidad simplificada"},"content":{"rendered":"<p>Era 1997 y Apple estaba a pocos meses de la bancarrota. Fue entonces cuando surge el <strong>eslogan<\/strong> que se convirti\u00f3 en un <strong>\u00e9xito<\/strong> y en todo un grito de guerra para los empleados de la compa\u00f1\u00eda inform\u00e1tica. Aqu\u00ed es donde empieza la historia del hombre que acabar\u00eda \u201crebautizando\u201d <strong>Mac<\/strong>.<\/p>\n<p><strong>Ken Seagall<\/strong> es un veterano director creativo que trabaj\u00f3 durante muchos a\u00f1os con <strong>Steve Jobs<\/strong>. Coautor de la campa\u00f1a <strong><em>Think Different<\/em><\/strong>, la primera en ganar un premio Emmy. A Segall siempre le impresion\u00f3 la sencillez de Jobs, desde los productos de <strong>Apple<\/strong> hasta en su publicidad. Es tambi\u00e9n el creador del nombre <strong>iMac<\/strong>, base de la estructura que ha guiado la nomenclatura de los revolucionarios productos de Apple durante a\u00f1os. Fue la persona a la que se le ocurri\u00f3 a\u00f1adir la letra \u201ci\u201d. Con ello no solo buscaba dar nombre a un producto, trataba de <strong>establecer una ideolog\u00eda<\/strong>. La\u00bb i \u00absignificaba internet, pero tambi\u00e9n significaba individual, imaginativo y todas las otras cosas que <strong>representaban a la compa\u00f1\u00eda<\/strong>.<\/p>\n<p>Actualmente, Ken Segall es consultor de algunas de las marcas m\u00e1s reconocidas en el mundo y demuestra constantemente que <strong>la herramienta m\u00e1s poderosa es la simplicidad<\/strong>.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bpg-jW6gejU\/?utm_source=ig_embed&amp;utm_medium=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\"><a style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https:\/\/www.instagram.com\/p\/Bpg-jW6gejU\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\"><br \/>\n<\/a><\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/Bpg-jW6gejU\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\">El responsable creativo de la sencillez, Ken Seagall . . #creativosycreatividad #kenseagall #creatividad #directorcreativo #apple #thinkdifferent #campa\u00f1a #publicidad #locontamos #comunicaci\u00f3n #marketing #publicidad #contentmarketing #crearparacreer #creaerte<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Una publicaci\u00f3n compartida de <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/creaerte\/?utm_source=ig_embed&amp;utm_medium=loading\" target=\"_blank\"> CREAERTE<\/a> (@creaerte) el <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-10-29T11:25:42+00:00\">29 Oct, 2018 a las 4:25 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Era 1997 y Apple estaba a pocos meses de la bancarrota. Fue entonces cuando surge el eslogan que se convirti\u00f3 en un \u00e9xito y en todo un grito de guerra para los empleados de la compa\u00f1\u00eda inform\u00e1tica. Aqu\u00ed es donde empieza la historia del hombre que acabar\u00eda \u201crebautizando\u201d Mac. Ken Seagall es un veterano director creativo que trabaj\u00f3 durante muchos&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1345,88,1350,1357,42,1359,38,1282,345,557,294],"tags":[],"class_list":["post-24305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-comunicacion","category-creatividad","category-creativos-y-creatividad","category-diseno","category-diseno-grafico","category-marketing","category-marketing-digital","category-premios-publicidad","category-publicidad-2","category-web","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genialidad simplificada - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/genialidad-simplificada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genialidad simplificada - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Era 1997 y Apple estaba a pocos meses de la bancarrota. 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